Proclaiming itself "America's Team," this football franchise certainly has the loyalty of many Texans. Dallas Cowboys Football Club operates the famed Dallas Cowboys professional football franchise, one of the most popular teams in the National Football League and the winner of five Super Bowl titles (a mark it shares with the San Francisco 49ers). Dallas has been home to such Hall of Fame players as Troy Aikman, Michael Irvin, and Roger Staubach, as well as famed head coach Tom Landry. The team was founded in 1960 by Clint Murchison Jr. and Bedford Wynne. Oilman Jerry Jones has owned the team since 1989.
The Cowboys franchise has become one of the more financially successful teams in the NFL with the help of its legions of fans buying tickets and merchandise. To keep those fans coming through the turnstiles, Jones has spared little expense over the years acquiring talent for the Cowboys roster and expectations are high every season. After starting the 2010 season 1-7, Jones fired head coach Wade Phillips and appointed offensive coordinator Jason Garrett as interim head coach. Garrett led the team to a respectable 5-3 record as interim head coach before being named as the head coach for the 2011 season.
To expand the team's revenue-generating potential, the Cowboys moved into a new $1.12 billion retractable-roof stadium in 2009. Located in Arlington, Texas, the new facility seats 80,000 fans (expandable to 100,000 people for other events). The city of Arlington agreed to put up about $325 million of the cost. The new stadium replaced the team's aging Texas Stadium in nearby Irving, which had been one of the smaller venues in the league.
Jones expanded his sports and entertainment holdings further in 2008 when the Cowboys joined with the New York Yankees (owned by the Steinbrenner family) and Goldman Sachs to form Legends Hospitality Management. The contract foodservices provider boasts both the new Yankees Stadium and new Cowboys Stadium as primary clients but plans to expand to serve other major sports and events facilities.