This company energizes football fans in Southern California. Chargers Football owns and operates the Los Angeles Chargers professional football team, a charter member of the American Football League (AFL) and current member of the
National Football League
(NFL). Barron Hilton (the son of hotelier Conrad Hilton) founded the team in 1959 as the Los Angeles Chargers; it moved to San Diego in 1961 and won the AFL championship two years later. After 55 years as the San Diego Chargers, the team changed its name to the Los Angeles Chargers name and the team will move back to the Los Angeles area again starting with the 2017 season.
Sales and Marketing
Along with the announcement about leaving San Diego for Los Angeles, the team rolled out a new logo and rebranded social media sites in early 2017.
The NFL wanted to re-establish its presence in the Los Angeles area, but the Chargers owners could be the real winner with the team moving from San Diego back to Los Angeles. When the
St. Louis Rams
moved to Los Angeles in 2016, the franchise went from 29th most-valuable NFL franchise to 6th.