About Zumiez Inc.

Zumiez's young customers like to zoom. The fast-growing retailer outfits action sports enthusiasts, offering apparel, footwear, accessories, and sports equipment for young men and women into board sports, BMX biking, and surfing. It stocks such brands as Billabong, Burton, Quiksilver, Vans, and Spy Optic, as well as private-label goods. Zumiez operates about 700 mall-based stores across North America, Europe and Australia, as well as an online store. Alongside their action sports merchandise, stores also feature couches, video games, and sales clerks who really use the gear -- all designed to encourage shoppers to chill. It trades under three banners, Zumiez, Blue Tomato, and Fast Times. Zumiez was founded in 1978 by chairman Thomas Campion.

Operations

Geared towards young men and boys, Zumiez generates more than 40% of sales from men's apparel. It makes around 20% from accessories, 15% from footwear, 10% from hardgoods (such as skateboards, snowboards, bindings, and components), and 15% from women's apparel.

Geographic Reach

Zumiez operates about 610 stores in all 50 US states plus Puerto Rico, 50 stores in Canada, around 35 in Europe, and more than five in Australia. It has greatest penetration in California (more than 90 stores), Texas (more than 50), New York (around 35), and Florida (around 35). In Europe the company operates as Blue Tomato, which has around 35 stores primarily in Germany, Austria, and Switzerland. In Australia it operates as Fast Times.

The US accounts for around 85% of sales.

Zumiez's US distribution center is located in Corona, California, which ships wares to stores and fulfills online orders. Internationally, the company has combined distribution and e-commerce fulfillment centers in Graz, Austria and Melbourne, Australia that support Blue Tomato e-commerce and store operations in Europe and Fast Times e-commerce and store operations in Australia. The company Canadian distribution operations are located in Delta, British Columbia.

Sales and Marketing

To increase brand awareness and strengthen its connection to its customers, Zumiez participates in various music and local sporting events that embody the action sports lifestyle. Zumiez also advertises in magazines popular with its target market, and sponsors interactive contests and maintains a presence on various social network channels, such as Facebook and Twitter.

Financial Performance

Zumiez has grown its revenue for the last five years, bar a minor fall in 2015. In fiscal 2017 sales increased a strong 11% to $927.4 million due to higher comparable store sales and net new store additions. The 53rd trading week in the period contributed around $10 million to growth while currency exchange effects added around $6 million. Gains in comparable men's and women's apparel sales were partially offset by lower sales in hardgoods and footwear. The addition of net 13 stores (12 in North America, five in Europe, and two in Australia, offset by 6 closures) added $23.6 million to growth.

Net income fell from 2013 to 2016, but recorded a slightly increase in 2017, growing 3%, or $0.9 million, to $26.8 million. The increase was a combination of higher revenue offset by higher provision for income taxes and higher selling, general, and administrative expenses. The increase in tax related to deferred tax assets in Austria.

Cash from operations increased 35% to $65.5 million due to higher operating income.

Strategy

Zumiez is working hard to scale up and scale out. The 2012 acquisition of Blue Tomato, which is active in Germany, Austria, and Switzerland, was the first step in the company's international growth plan, and in 2016 its acquisition of Fast Times marked Zumiez's entry into Australia. In each geography Zumiez expands its store base: In 2017 it added 5 new Blue Tomato stores and two new Fast Times stores. It also continues to expand its US store base, adding 12 in the year.

Mergers and Acquisitions

In 2016 Zumiez acquired Fast Times, an Australian specialty retailer of skateboards, hardware, apparel, and footwear. The Melbourne-based company has a small store base and an e-commerce website. The acquisition represented Zumiez's first foray into Australia.

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Zumiez Inc.

4001 204th St Sw
Lynnwood, WA 98036-6864
Phone: 1 (425) 551-1500
Fax: 1 (425) 551-1555

Stats

  • Employer Type: Public
  • Stock Symbol: ZUMZ
  • Stock Exchange: NASDAQ
  • CEO and Director: Richard M. Brooks
  • Chairman: Thomas D. Campion
  • CFO: Christopher C. Work
  • 2017 Employees: 7,300

Major Office Locations

  • Lynnwood, WA

Other Locations

  • Anchorage, AK
  • Fairbanks, AK
  • Huntsville, AL
  • Jonesboro, AR
  • Chandler, AZ
  • Flagstaff, AZ
  • Gilbert, AZ
  • Glendale, AZ
  • Mesa, AZ
  • Phoenix, AZ
  • Scottsdale, AZ
  • Tempe, AZ
  • Tucson, AZ
  • Yuma, AZ
  • Arcadia, CA
  • Bakersfield, CA
  • Cabazon, CA
  • Calexico, CA
  • Canoga Park, CA
  • Carlsbad, CA
  • Chico, CA
  • Concord, CA
  • Corona, CA
  • Culver City, CA
  • Downey, CA
  • El Centro, CA
  • Escondido, CA
  • Fairfield, CA
  • Folsom, CA
  • Gilroy, CA
  • Irvine, CA
  • Merced, CA
  • Montclair, CA
  • National City, CA
  • Palm Desert, CA
  • Palmdale, CA
  • Petaluma, CA
  • Pismo Beach, CA
  • Redondo Beach, CA
  • Richmond, CA
  • Riverside, CA
  • Roseville, CA
  • San Bruno, CA
  • San Diego, CA
  • San Jose, CA
  • San Ysidro, CA
  • Santa Clara, CA
  • Santa Clarita, CA
  • Tejon Ranch, CA
  • Temecula, CA
  • Torrance, CA
  • Vacaville, CA
  • Ventura, CA
  • Victorville, CA
  • Yuba City, CA
  • Aurora, CO
  • Castle Rock, CO
  • Denver, CO
  • Durango, CO
  • Lakewood, CO
  • Littleton, CO
  • Loveland, CO
  • Pueblo, CO
  • Silverthorne, CO
  • Clinton, CT
  • Danbury, CT
  • Manchester, CT
  • Milford, CT
  • Stamford, CT
  • Trumbull, CT
  • Waterford, CT
  • Dover, DE
  • Altamonte Springs, FL
  • Aventura, FL
  • Estero, FL
  • Fort Myers, FL
  • Jacksonville, FL
  • Lakeland, FL
  • Melbourne, FL
  • Merritt Island, FL
  • Miami, FL
  • Ocala, FL
  • Orange Park, FL
  • Orlando, FL
  • Plantation, FL
  • Saint Augustine, FL
  • Saint Petersburg, FL
  • Sanford, FL
  • Atlanta, GA
  • Augusta, GA
  • Columbus, GA
  • Douglasville, GA
  • Kennesaw, GA
  • Lawrenceville, GA
  • Pooler, GA
  • Woodstock, GA
  • Aiea, HI
  • Honolulu, HI
  • Kahului, HI
  • Kapolei, HI
  • Waipahu, HI
  • Coralville, IA
  • Davenport, IA
  • West Des Moines, IA
  • Boise, ID
  • Moscow, ID
  • Pocatello, ID
  • Twin Falls, ID
  • Aurora, IL
  • Chicago, IL
  • Joliet, IL
  • Norridge, IL
  • Orland Park, IL
  • Peoria, IL
  • Rockford, IL
  • Rosemont, IL
  • Schaumburg, IL
  • Springfield, IL
  • West Dundee, IL
  • Evansville, IN
  • Fort Wayne, IN
  • Greenwood, IN
  • Indianapolis, IN
  • Lafayette, IN
  • Michigan City, IN
  • Noblesville, IN
  • Overland Park, KS
  • Topeka, KS
  • Louisville, KY
  • Simpsonville, KY
  • Lafayette, LA
  • Metairie, LA
  • Braintree, MA
  • Burlington, MA
  • Holyoke, MA
  • Marlborough, MA
  • North Attleboro, MA
  • Taunton, MA
  • Wrentham, MA
  • Columbia, MD
  • Gaithersburg, MD
  • Hanover, MD
  • Nottingham, MD
  • Salisbury, MD
  • Bangor, ME
  • Kittery, ME
  • Ann Arbor, MI
  • Birch Run, MI
  • Portage, MI
  • Saginaw, MI
  • Traverse City, MI
  • Albertville, MN
  • Burnsville, MN
  • Duluth, MN
  • Minneapolis, MN
  • Minnetonka, MN
  • Saint Cloud, MN
  • Saint Paul, MN
  • Springfield, MO
  • Southaven, MS
  • Charlotte, NC
  • Concord, NC
  • Durham, NC
  • Fayetteville, NC
  • Greensboro, NC
  • Pineville, NC
  • Raleigh, NC
  • Winston Salem, NC
  • Manchester, NH
  • Newington, NH
  • Atlantic City, NJ
  • Bridgewater, NJ
  • East Brunswick, NJ
  • Eatontown, NJ
  • Livingston, NJ
  • Paramus, NJ
  • Tinton Falls, NJ
  • Toms River, NJ
  • Woodbury, NJ
  • Albuquerque, NM
  • Las Cruces, NM
  • Las Vegas, NV
  • Albany, NY
  • Brooklyn, NY
  • Buffalo, NY
  • Garden City, NY
  • New Hartford, NY
  • Poughkeepsie, NY
  • Riverhead, NY
  • Saratoga Springs, NY
  • Staten Island, NY
  • Syracuse, NY
  • Victor, NY
  • West Nyack, NY
  • Beavercreek, OH
  • Boardman, OH
  • Columbus, OH
  • Dublin, OH
  • North Olmsted, OH
  • Lawton, OK
  • Norman, OK
  • Tulsa, OK
  • Bend, OR
  • Eugene, OR
  • Happy Valley, OR
  • Hillsboro, OR
  • Medford, OR
  • Seaside, OR
  • Erie, PA
  • Greensburg, PA
  • Langhorne, PA
  • North Wales, PA
  • Pittsburgh, PA
  • Springfield, PA
  • Tannersville, PA
  • Warwick, RI
  • Columbia, SC
  • Sioux Falls, SD
  • Chattanooga, TN
  • Clarksville, TN
  • Franklin, TN
  • Johnson City, TN
  • Knoxville, TN
  • Memphis, TN
  • Austin, TX
  • Beaumont, TX
  • Canutillo, TX
  • Cedar Park, TX
  • Corpus Christi, TX
  • Denton, TX
  • El Paso, TX
  • Fort Worth, TX
  • Garland, TX
  • Grand Prairie, TX
  • Grapevine, TX
  • Houston, TX
  • Humble, TX
  • Hurst, TX
  • Katy, TX
  • Killeen, TX
  • Laredo, TX
  • Lewisville, TX
  • Longview, TX
  • Lubbock, TX
  • Mcallen, TX
  • Mercedes, TX
  • Midland, TX
  • Pearland, TX
  • Round Rock, TX
  • San Antonio, TX
  • Spring, TX
  • Sugar Land, TX
  • Tyler, TX
  • Wichita Falls, TX
  • Farmington, UT
  • Lehi, UT
  • Ogden, UT
  • Orem, UT
  • Salt Lake City, UT
  • St George, UT
  • Fredericksburg, VA
  • Mc Lean, VA
  • Newport News, VA
  • North Chesterfield, VA
  • Roanoke, VA
  • Virginia Beach, VA
  • Williamsburg, VA
  • Woodbridge, VA
  • South Burlington, VT
  • Auburn, WA
  • Bellingham, WA
  • Bolingbrook, WA
  • Everett, WA
  • Kennewick, WA
  • Olympia, WA
  • Quil Ceda Village, WA
  • Redmond, WA
  • Seattle, WA
  • Spokane, WA
  • Spokane Valley, WA
  • Tacoma, WA
  • Tukwila, WA
  • Vancouver, WA
  • Wenatchee, WA
  • Woodinville, WA
  • Appleton, WI
  • Eau Claire, WI
  • Green Bay, WI
  • Greendale, WI
  • La Crosse, WI
  • Madison, WI
  • Wauwatosa, WI
  • Barboursville, WV
  • Casper, WY
  • Cheyenne, WY
  • Brampton, Canada
  • Burnaby, Canada
  • Calgary, Canada
  • Coquitlam, Canada
  • Delta, Canada
  • Edmonton, Canada
  • Kamloops, Canada
  • Kelowna, Canada
  • Langley, Canada
  • Newmarket, Canada
  • North York, Canada
  • Pickering, Canada
  • Scarborough, Canada
  • Victoria, Canada
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