If the shoe fits, wear it. If not, will gladly take it back at no cost to you. has become the #1 seller of shoes online (ahead of J.C. Penney) by stressing customer service. It stocks 3 million pairs of shoes, handbags, and apparel and accessories, specializing in more than 1,000 brands that are difficult to find in mainstream shopping malls. Through its website (and 7,000 affiliate partners), distributes stylish and moderately priced footwear to frustrated and shop-worn customers nationwide. The company was founded by its former chairman, Nick Swinmurn, following a botched mall-based shoe quest in 1999. A decade later, was acquired by online giant

Change in Company Type was purchased by in 2009 in an all-stock deal valued at about $890 million. The online footwear and apparel retailer's employees received $40 million in cash and restricted stock. As part of the deal, Amazon retained's existing management, its brand name, and its Las Vegas headquarters. By buying, Amazon became an expert in online shoe sales overnight. For the shoe e-tailer, being part of the giant Amazon organization fuels its future growth prospects.


In addition to its namesake website, the e-tailer operates specialty sites:,,, and


The firm has moved way beyond shoes to boost sales with the aim of becoming an e-tailer that sells "anything and everything," adding apparel, bags, jewelry, watches, ties, eyewear, and even electronics to its online store. To this end, it rolled out an Emerging Designer Program (developed by employees) to nurture up-and-coming fashion designers who are looking to market their wares to a broader audience. continues to leverage its unique culture and crazed devotion to customer service to succeed and grow. While the company has maintained a quasi-independent status, it has joined forces with its giant parent where it makes sense to do so. In 2011 it integrated its operations with Amazon's warehouse management system and in 2012 opted to allow Amazon to take over its Kentucky fulfillment center operations rather than build a new warehouse there. moved its headquarters in 2013 to the former city hall building in downtown Las Vegas.

The company served Canadian customers until 2011, when it exited the region due to high brokerage fees and confusing shipping policies for cross-border orders. As part of the move, also shut down the website.

Company Ownership is owned by online e-commerce giant

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400 Stewart Ave
Las Vegas, NV 89101-2914
Phone: 1 (702) 943-7777


  • Employer Type: Subsidiary
  • CEO: Anthony Hsieh
  • CEO: Anthony Hsieh
  • COO and CFO: Alfred Lin

Major Office Locations

  • Las Vegas, NV

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