WAWA, INC.

It's not baby talk -- when folks say they need to go to Wawa, they need groceries. Wawa owns and runs more than 600 Wawa Food Markets in half a dozen states, including Delaware, Maryland, New Jersey, Pennsylvania, Virginia, and now Florida. Wawa stores are noted for their coffee and their salad and deli offerings, including hoagie sandwiches; about 300 stores sell gas. Unlike many convenience store chains, Wawa has its own dairy, supplying Wawa stores and some 1,000 hospitals, schools, and other institutions. The company opened its first store in 1964, but its roots reach back to an iron foundry begun in 1803 by the Wood family; food operations began in 1902 as George Wood started a dairy in Wawa, Pennsylvania.

Geographic Reach

Pennsylvania-based Wawa operates a chain of convenience stores throughout portions of New Jersey, Pennsylvania, Delaware, Maryland, Virginia, and Florida.

Operations

Wawa is known for its freshly brewed coffee, Sizzli hot breakfast sandwich, and Built-to-Order Hoagies. It offers ready-to-go salads, fresh fruits, wraps, snacks, soups, bottled beverages, frozen blended beverages, ice creams, milk, nutrition products, and gasoline services.

Strategy

Expanding beyond its Mid-Atlantic base, Wawa entered Florida in 2012 with its first store in Orlando and then branched out to the Tampa Bay area in 2013. Wawa opened 15 stores in the Orlando market and 10 in the Tampa Bay area by the end of 2013. Wawa projects it will have 100 stores in Florida by 2018.

Wawa is growing in existing markets too. It's advancing toward the Washington, D.C., area by opening stores along the Washington-Baltimore corridor in northern Virginia and Maryland. The convenience store chain plans to add as many as 60 locations in New Jersey by 2015.

To entice shoppers to its stores, Wawa has stuck with its no-fee ATM policy, and in 2010 celebrated its 1 billionth withdrawal. The chain continues to work to expand its line of private-label foods and other merchandise in an effort to differentiate itself from its competition. It offers a large selection of fresh food, including ready-to-eat salads and produce. Since the launch of its own brand of bottled water in 2004, the company has introduced about 300 packaged items -- including candy, yogurt, and tea -- under the Wawa label.

Company Background

Wawa is the Lenni Lenape word for the Canada goose that was found in the Delaware Valley; hence the goose on Wawa's logo.

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WAWA, INC.


260 W Baltimore Pike
Media, PA 19063-5620
Phone: 1 (610) 358-8000
Fax: 1 (610) 3581046
www.wawa.com

STATS


  • Employer Type: Private
  • President and CEO: Christopher Gheysens
  • CFO: Jim Morey
  • Chairman: Richard Wood

Major Office Locations

  • Media, PA

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