Waldbaum operates about 50 supermarkets in New York City and on Long Island, New York. To serve the city that never sleeps, many Waldbaum stores are open around the clock and most have in-store bakeries; about half have pharmacies. The 100-year-old chain is owned by long-struggling A&P, which is exploring a potential sale after emerging from bankruptcy in 2012 as a privately-owned company. A&P's bankruptcy capped years of struggle following the purchase of its regional rival Pathmark Stores in 2007. As a result of the Pathmark purchase, four Waldbaum supermarkets on Long Island and Staten Island were sold to rivals King Kullen and Stop & Shop to satisfy Federal Trade Commission competition requirements.
Waldbaum operates about 50 supermarkets across New York.
Sales and Marketing
Besides selling its products through brick-and-mortar grocery stores, Waldbaum peddles its products online.
Through its New York chain of grocery stores, Waldbaum offers several company brands, such as America’s Choice, Live Better Produce, and Great Atlantic Seafood Market, fresh seafood supplied by North Coast Seafood (one of the only full-time government-inspected seafood processors in the Northeast).
Along with A&P's shrinking sales and clout in the grocery business, Waldbaum's store count has shrunk -- from about 65 stores in 2010 to about 50 supermarkets at present. However, the chain reopened a 45,634-sq.-ft. store in 2013 in Rockaway, New York, that had been damaged by Hurricane Sandy in October 2012.
Waldbaum works to keep its produce local. Through an agreement inked in 2012 with BrightFarms, parent A&P receives year-round local produce at its family of stores.
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