About VICTORIA'S SECRET STORES, LLC

Victoria's Secret Stores is not hush-hush, but it is unmentionable(s). The largest subsidiary of L Brands (almost 50% of sales) is also North America's #1 specialty retailer of women's intimate apparel, operating about 1,100 mostly mall-based Victoria's Secret and Victoria's Secret Pink shops throughout the US, Canada, and now the UK. Bras, panties, hosiery, swimwear, and fragrances are sold under the Victoria's Secret brand and grouped in collections such as Angels and Very Sexy. Many Victoria's Secret lingerie stores also sell beauty products. The chain's youth-oriented PINK brand targets teens and younger women with less-racy bras and panties, as well as sweats and hoodies and beauty products.

Geographic Reach

Victoria's Secret Stores operates about 1,060 locations in the US, about 55 in Canada, and five shops in London. Beyond North America, nearly 200 Victoria's Secret Beauty and Accessories Stores (formerly Victoria's Secret Travel and Tourism Stores) are operated by partners, primarily at airports and tourist destinations.

Financial Performance

Victoria's Secret Stores is a top performer among L Brands' retail businesses. In fiscal 2014 (ended January), sales increased by 4% versus the prior year, to nearly $5.2 billion. Same-store sales rose 3%, versus 7% in the previous annual comparison. Sales increased across most merchandise categories including PINK, sport, swimwear, and core lingerie. Operating income increased by 17% over the same period. The retailer's US store count has increased by more than 40 locations over the past two years and sales per average selling square foot grown by 9%. The chain's ongoing expansion in Canada and the growing popularity of the PINK brand among younger women have also helped to boost sales.

Strategy

The UK and Canada are growth markets for Victoria's Secret Stores. In 2012, the retailer opened a flagship Victoria's Secret store on New Bond Street in London, as well as a mall-based store. Three more Victoria's Secret shops opened in the UK in fiscal 2014 (ended January), bringing the store count there to five. The chain is also continuing its expansion in Canada. Other channels for growth include the Victoria's Secret Beauty and Accessories Stores, which added 90 locations in fiscal 2014, bringing the total to nearly 200.

Victoria's Secret has exited the clothing and accessories business -- due to sluggish sales -- and will focus its efforts going forward entirely on lingerie, swimwear, and fragrances.

The youth-oriented PINK brand (launched 2004) has established itself as a successful feeder brand for Victoria's Secret. Its aim is to capture teen and college-age female customers in the hope that when they mature they'll move on to the sexier styles offered by its big sister brand. PINK is sold in freestanding stores as well as Victoria's Secret shops. While the company doesn't break out PINK sales, the brand is meeting stiff competition from American Eagle's Aerie brand and Gilly Hicks by Abercrombie & Fitch. Both also target the youth market.

- Show Less + Show Full Description

Company News and Press Releases

- Show Less + Show More News and Press Releases

VICTORIA'S SECRET STORES, LLC

4 Limited Pkwy E
Reynoldsburg, OH 43068-5300
Phone: 1 (614) 577-7111
Fax: 1 (614) 577-7844

Stats

  • Employer Type: Subsidiary
  • CEO: Les Wexner
  • Chief Marketing Officer: Ed Razek
  • CEO: Les Wexner

Major Office Locations

  • Reynoldsburg, OH
  • Columbus, OH

Other Locations

  • Auburn, AL
  • Birmingham, AL
  • Decatur, AL
  • Dothan, AL
  • Florence, AL
  • Gadsden, AL
  • Hoover, AL
  • Huntsville, AL
  • Mobile, AL
  • Montgomery, AL
  • Oxford, AL
  • Spanish Fort, AL
  • Tuscaloosa, AL
  • Vestavia, AL
  • Fayetteville, AR
  • Fort Smith, AR
  • Hot Springs, AR
  • Jonesboro, AR
  • Little Rock, AR
  • North Little Rock, AR
  • Rogers, AR
  • Casa Grande, AZ
  • Chandler, AZ
  • Flagstaff, AZ
  • Gilbert, AZ
  • Mesa, AZ
  • Phoenix, AZ
  • Prescott, AZ
  • Scottsdale, AZ
  • Sierra Vista, AZ
  • Tempe, AZ
  • Tucson, AZ
  • Antioch, CA
  • Arcadia, CA
  • Bakersfield, CA
  • Brea, CA
  • Brentwood, CA
  • Canoga Park, CA
  • Capitola, CA
  • Carlsbad, CA
  • Cerritos, CA
  • Chico, CA
  • Chino Hills, CA
  • Chula Vista, CA
  • Citrus Heights, CA
  • Clovis, CA
  • Concord, CA
  • Corona, CA
  • Costa Mesa, CA
  • Culver City, CA
  • Daly City, CA
  • El Cajon, CA
  • El Centro, CA
  • Emeryville, CA
  • Escondido, CA
  • Eureka, CA
  • Fairfield, CA
  • Fresno, CA
  • Glendale, CA
  • Hayward, CA
  • Los Angeles, CA
  • Manhattan Beach, CA
  • Milpitas, CA
  • Modesto, CA
  • Montclair, CA
  • Montebello, CA
  • Monterey, CA
  • Moreno Valley, CA
  • Newark, CA
  • Newport Beach, CA
  • Northridge, CA
  • Ontario, CA
  • Orange, CA
  • Palm Desert, CA
  • Palmdale, CA
  • Palo Alto, CA
  • Pleasanton, CA
  • Rancho Cucamonga, CA
  • Redding, CA
  • Redondo Beach, CA
  • Sacramento, CA
  • Salinas, CA
  • San Bernardino, CA
  • San Bruno, CA
  • San Diego, CA
  • San Francisco, CA
  • San Luis Obispo, CA
  • San Mateo, CA
  • San Rafael, CA
  • Santa Ana, CA
  • Santa Barbara, CA
  • Santa Clara, CA
  • Santa Clarita, CA
  • Sherman Oaks, CA
  • Simi Valley, CA
  • Stockton, CA
  • Temecula, CA
  • Torrance, CA
  • Tracy, CA
  • Victorville, CA
  • Visalia, CA
  • Walnut Creek, CA
  • West Covina, CA
  • Westminster, CA
  • Aurora, CO
  • Boulder, CO
  • Colorado Springs, CO
  • Denver, CO
  • Grand Junction, CO
  • Greeley, CO
  • Lakewood, CO
  • Littleton, CO
  • Loveland, CO
  • Pueblo, CO
  • Westminster, CO
  • Avon, CT
  • Danbury, CT
  • Enfield, CT
  • Fairfield, CT
  • Farmington, CT
  • Glastonbury, CT
  • Manchester, CT
  • Meriden, CT
  • Milford, CT
  • Southbury, CT
  • Trumbull, CT
  • Waterbury, CT
  • Waterford, CT
  • Washington, DC
  • Dover, DE
  • Newark, DE
  • Wilmington, DE
  • Altamonte Springs, FL
  • Boca Raton, FL
  • Boynton Beach, FL
  • Bradenton, FL
  • Brandon, FL
  • Clearwater, FL
  • Coral Gables, FL
  • Coral Springs, FL
  • Daytona Beach, FL
  • Destin, FL
  • Doral, FL
  • Estero, FL
  • Fort Myers, FL
  • Gainesville, FL
  • Jacksonville, FL
  • Jensen Beach, FL
  • Lake Wales, FL
  • Lakeland, FL
  • Merritt Island, FL
  • Miami, FL
  • Miami Beach, FL
  • Miami Lakes, FL
  • Naples, FL
  • Ocala, FL
  • Ocoee, FL
  • Orange Park, FL
  • Orlando, FL
  • Oviedo, FL
  • Panama City, FL
  • Panama City Beach, FL
  • Pembroke Pines, FL
  • Port Charlotte, FL
  • Port Richey, FL
  • Saint Petersburg, FL
  • Sanford, FL
  • South Miami, FL
  • Tallahassee, FL
  • Tampa, FL
  • Vero Beach, FL
  • Wesley Chapel, FL
  • West Palm Beach, FL
  • Winter Garden, FL
  • Albany, GA
  • Alpharetta, GA
  • Athens, GA
  • Atlanta, GA
  • Buford, GA
  • Centerville, GA
  • Columbus, GA
  • Cumming, GA
  • Douglasville, GA
  • Duluth, GA
  • Gainesville, GA
  • Kennesaw, GA
  • Lithonia, GA
  • Marietta, GA
  • Morrow, GA
  • Norcross, GA
  • Peachtree City, GA
  • Savannah, GA
  • Snellville, GA
  • Valdosta, GA
  • Honolulu, HI
  • Ames, IA
  • Cedar Falls, IA
  • Coralville, IA
  • Council Bluffs, IA
  • Davenport, IA
  • Des Moines, IA
  • Mason City, IA
  • Sioux City, IA
  • Waterloo, IA
  • West Des Moines, IA
  • Boise, ID
  • Idaho Falls, ID
  • Twin Falls, ID
  • Algonquin, IL
  • Bloomingdale, IL
  • Bloomington, IL
  • Bolingbrook, IL
  • Bourbonnais, IL
  • Burr Ridge, IL
  • Calumet City, IL
  • Champaign, IL
  • Chicago, IL
  • Chicago Ridge, IL
  • Deer Park, IL
  • Dundee, IL
  • Fairview Heights, IL
  • Gurnee, IL
  • Joliet, IL
  • Lincolnwood, IL
  • Lombard, IL
  • Moline, IL
  • Niles, IL
  • Norridge, IL
  • Northbrook, IL
  • Oak Brook, IL
  • Orland Park, IL
  • Peoria, IL
  • Peru, IL
  • Riverside, IL
  • Rockford, IL
  • Schaumburg, IL
  • Springfield, IL
  • Vernon Hills, IL
  • Wheaton, IL
  • Carmel, IN
  • Clarksville, IN
  • Evansville, IN
  • Fort Wayne, IN
  • Greenwood, IN
  • Indianapolis, IN
  • Kokomo, IN
  • Merrillville, IN
  • Muncie, IN
  • Noblesville, IN
  • Plainfield, IN
  • Richmond, IN
  • Terre Haute, IN
  • Leawood, KS
  • Manhattan, KS
  • Overland Park, KS
  • Salina, KS
  • Topeka, KS
  • Wichita, KS
  • Ashland, KY
  • Bowling Green, KY
  • Elizabethtown, KY
  • Lexington, KY
  • Louisville, KY
  • Paducah, KY
  • Alexandria, LA
  • Baton Rouge, LA
  • Bossier City, LA
  • Gretna, LA
  • Houma, LA
  • Kenner, LA
  • Lake Charles, LA
  • Mandeville, LA
  • Metairie, LA
  • Monroe, LA
  • Shreveport, LA
  • Slidell, LA
  • Auburn, MA
  • Boston, MA
  • Braintree, MA
  • Brockton, MA
  • Burlington, MA
  • Cambridge, MA
  • Chestnut Hill, MA
  • Dedham, MA
  • Hanover, MA
  • Hingham, MA
  • Holyoke, MA
  • Hyannis, MA
  • Kingston, MA
  • Lanesboro, MA
  • Leominster, MA
  • North Dartmouth, MA
  • Peabody, MA
  • Swansea, MA
  • Taunton, MA
  • Watertown, MA
  • Annapolis, MD
  • Baltimore, MD
  • Bel Air, MD
  • Bethesda, MD
  • Bowie, MD
  • Columbia, MD
  • Frederick, MD
  • Gaithersburg, MD
  • Glen Burnie, MD
  • Hagerstown, MD
  • Hanover, MD
  • Salisbury, MD
  • Waldorf, MD
  • Wheaton, MD
  • Ann Arbor, MI
  • Auburn Hills, MI
  • Battle Creek, MI
  • Fort Gratiot, MI
  • Grand Rapids, MI
  • Grandville, MI
  • Jackson, MI
  • Lansing, MI
  • Midland, MI
  • Muskegon, MI
  • Novi, MI
  • Portage, MI
  • Rochester Hills, MI
  • Roseville, MI
  • Sterling Heights, MI
  • Taylor, MI
  • Traverse City, MI
  • Troy, MI
  • Bloomington, MN
  • Mankato, MN
  • Maple Grove, MN
  • Minneapolis, MN
  • Saint Cloud, MN
  • Saint Paul, MN
  • Branson, MO
  • Cape Girardeau, MO
  • Chesterfield, MO
  • Columbia, MO
  • Jefferson City, MO
  • Kansas City, MO
  • Saint Louis, MO
  • Saint Peters, MO
  • Springfield, MO
  • Biloxi, MS
  • Flowood, MS
  • Meridian, MS
  • Ridgeland, MS
  • Tupelo, MS
  • Billings, MT
  • Bozeman, MT
  • Great Falls, MT
  • Missoula, MT
  • Asheville, NC
  • Burlington, NC
  • Cary, NC
  • Charlotte, NC
  • Concord, NC
  • Durham, NC
  • Fayetteville, NC
  • Greensboro, NC
  • Greenville, NC
  • Hickory, NC
  • High Point, NC
  • Huntersville, NC
  • Pineville, NC
  • Raleigh, NC
  • Rocky Mount, NC
  • Wilmington, NC
  • Winston Salem, NC
  • Bismarck, ND
  • Grand Forks, ND
  • Minot, ND
  • Grand Island, NE
  • Lincoln, NE
  • Omaha, NE
  • Papillion, NE
  • Concord, NH
  • Manchester, NH
  • Newington, NH
  • Salem, NH
  • Atlantic City, NJ
  • East Brunswick, NJ
  • Edgewater, NJ
  • Edison, NJ
  • Freehold, NJ
  • Hackensack, NJ
  • Jersey City, NJ
  • Livingston, NJ
  • Marlton, NJ
  • Moorestown, NJ
  • Paramus, NJ
  • Phillipsburg, NJ
  • Sea Girt, NJ
  • Short Hills, NJ
  • Shrewsbury, NJ
  • Toms River, NJ
  • Vineland, NJ
  • Wayne, NJ
  • Westfield, NJ
  • Woodbridge, NJ
  • Woodcliff Lake, NJ
  • Albuquerque, NM
  • Las Cruces, NM
  • Santa Fe, NM
  • Henderson, NV
  • Las Vegas, NV
  • Reno, NV
  • Albany, NY
  • Astoria, NY
  • Bay Shore, NY
  • Bayside, NY
  • Brooklyn, NY
  • Cheektowaga, NY
  • Clay, NY
  • Elmhurst, NY
  • Forest Hills, NY
  • Garden City, NY
  • Hicksville, NY
  • Horseheads, NY
  • Huntington Station, NY
  • Ithaca, NY
  • Johnson City, NY
  • Lakewood, NY
  • Massapequa, NY
  • Middletown, NY
  • New Hyde Park, NY
  • New York, NY
  • Plainview, NY
  • Plattsburgh, NY
  • Poughkeepsie, NY
  • Queensbury, NY
  • Riverhead, NY
  • Rochester, NY
  • Staten Island, NY
  • Syracuse, NY
  • Valley Stream, NY
  • Watertown, NY
  • West Nyack, NY
  • White Plains, NY
  • Williamsville, NY
  • Yonkers, NY
  • Yorktown Heights, NY
  • Akron, OH
  • Beavercreek, OH
  • Canton, OH
  • Cincinnati, OH
  • Cleveland, OH
  • Dayton, OH
  • Elyria, OH
  • Fairlawn, OH
  • Findlay, OH
  • Heath, OH
  • Lima, OH
  • Mansfield, OH
  • Mentor, OH
  • North Olmsted, OH
  • Saint Clairsville, OH
  • Sandusky, OH
  • Springfield, OH
  • Strongsville, OH
  • Toledo, OH
  • Westlake, OH
  • Youngstown, OH
  • Zanesville, OH
  • Lawton, OK
  • Norman, OK
  • Oklahoma City, OK
  • Tulsa, OK
  • Bend, OR
  • Eugene, OR
  • Hillsboro, OR
  • Medford, OR
  • Portland, OR
  • Salem, OR
  • Allentown, PA
  • Bloomsburg, PA
  • Camp Hill, PA
  • Easton, PA
  • Erie, PA
  • Exton, PA
  • Frackville, PA
  • Glen Mills, PA
  • Harrisburg, PA
  • Homestead, PA
  • Johnstown, PA
  • King Of Prussia, PA
  • Lancaster, PA
  • Langhorne, PA
  • Lebanon, PA
  • Monaca, PA
  • Moosic, PA
  • Muncy, PA
  • North Wales, PA
  • Philadelphia, PA
  • Pittsburgh, PA
  • Plymouth Meeting, PA
  • Pottstown, PA
  • Scranton, PA
  • Springfield, PA
  • State College, PA
  • Tarentum, PA
  • Washington, PA
  • West Mifflin, PA
  • Whitehall, PA
  • Willow Grove, PA
  • Wyomissing, PA
  • York, PA
  • Cranston, RI
  • Warwick, RI
  • Anderson, SC
  • Charleston, SC
  • Columbia, SC
  • Florence, SC
  • Mount Pleasant, SC
  • Myrtle Beach, SC
  • North Charleston, SC
  • Rock Hill, SC
  • Spartanburg, SC
  • Sumter, SC
  • Sioux Falls, SD
  • Collierville, TN
  • Franklin, TN
  • Goodlettsville, TN
  • Hendersonville, TN
  • Jackson, TN
  • Johnson City, TN
  • Kingsport, TN
  • Knoxville, TN
  • Memphis, TN
  • Murfreesboro, TN
  • Nashville, TN
  • Abilene, TX
  • Allen, TX
  • Austin, TX
  • Beaumont, TX
  • Brownsville, TX
  • Cedar Hill, TX
  • Cedar Park, TX
  • Dallas, TX
  • Denton, TX
  • El Paso, TX
  • Fort Worth, TX
  • Friendswood, TX
  • Frisco, TX
  • Garland, TX
  • Grapevine, TX
  • Harlingen, TX
  • Houston, TX
  • Humble, TX
  • Irving, TX
  • Katy, TX
  • Killeen, TX
  • Lake Jackson, TX
  • Lewisville, TX
  • Longview, TX
  • Lubbock, TX
  • Lufkin, TX
  • Mckinney, TX
  • Mesquite, TX
  • Midland, TX
  • Plano, TX
  • San Angelo, TX
  • San Antonio, TX
  • Sherman, TX
  • Spring, TX
  • Texarkana, TX
  • Victoria, TX
  • Waco, TX
  • Wichita Falls, TX
  • Layton, UT
  • Orem, UT
  • Provo, UT
  • Salt Lake City, UT
  • Sandy, UT
  • South Ogden, UT
  • Alexandria, VA
  • Arlington, VA
  • Charlottesville, VA
  • Christiansburg, VA
  • Colonial Heights, VA
  • Danville, VA
  • Fredericksburg, VA
  • Glen Allen, VA
  • Hampton, VA
  • Lynchburg, VA
  • Manassas, VA
  • Norfolk, VA
  • North Chesterfield, VA
  • Richmond, VA
  • Roanoke, VA
  • Virginia Beach, VA
  • Williamsburg, VA
  • Winchester, VA
  • Woodbridge, VA
  • Burlington, VT
  • Rutland, VT
  • South Burlington, VT
  • Auburn, WA
  • Bellevue, WA
  • Burlington, WA
  • Everett, WA
  • Federal Way, WA
  • Puyallup, WA
  • Redmond, WA
  • Seattle, WA
  • Tacoma, WA
  • Appleton, WI
  • Brookfield, WI
  • Eau Claire, WI
  • Green Bay, WI
  • Greendale, WI
  • Janesville, WI
  • Madison, WI
  • Milwaukee, WI
  • Racine, WI
  • Wausau, WI
  • Barboursville, WV
  • Bridgeport, WV
  • Charleston, WV
  • Morgantown, WV
  • Mount Hope, WV
  • Parkersburg, WV
  • Cheyenne, WY
  • Edmonton, Canada
  • Vancouver, Canada
- Show Less + Show More

Get Our Career Newsletter

Interview, resume and job search tips emailed directly to you.