About TWEEN BRANDS, INC.

Ascena Retail Group (formerly Dress Barn, Inc.) has left the farm for greener retail pastures. The apparel and accessories retailer operates about 4,900 specialty stores throughout the US, Puerto Rico, and Canada. Its 800-plus dressbarn stores court women ages 35 to 55. Maurices, with some 990-plus locations, targets 17-to-34-year-old females in towns with populations between 25,000 and 100,000. Its second-largest chain, Justice and its Charming Shoppes subsidiary, courts "tweens" at about 940 stores and online. In 2015, Ascena purchased upscale retailer ANN, which became Ascena's largest segment and added Ann Taylor, Lou & Grey, and LOFT stores.

Operations

The company operates six business segments: ANN, Justice, Lane Bryant, maurices, dressbarn, and Catherines.

ANN offers sells clothes for women under its Ann Taylor and LOFT brands, and accounts for around a third of the company's revenue.

Justice makes clothes and related branded merchandise for girls age 6-12; Lane Bryant and maurices specialize in plus-sized fashion for women in suburban and small towns; the three chains each bring in around 16% of net revenue.

Catherines offers mid-range wear-to-work and casual clothing and accessories, and brings in some 6% of revenue.

Dressbarn accounts for 14% of sales.

Geographic Reach

New Jersey-based Ascena Retail Group's +4,900 specialty stores are located across the US states, as well as in Puerto Rico and Canada. The Justice and maurices chains operate 42 stores and 35 stores in Canada, respectively. While more are planned, they contribute an insignificant amount of sales at present.

ANN has stores in 47 states, the District of Columbia, Canada and Puerto Rico as well as six international franchise stores. Justice has stores in 48 states and Canada as well as 68 international franchise stores, while maurices has stores in 45 states and Canada. dressbarn, Lane Bryant and Catherines have stores located in 48, 47 and 44 states, respectively.
 
ANN segment had 13 company-operated stores in Canada. ANN had the highest number of stores of about over 1,020 in fiscal 2015.

Sales and Marketing

Ascena Retail employs a variety of advertising and marketing strategies across its six retail brands. The company engages in customer research, promotional events, window and in-store marketing materials, as well as direct mail, online, and magazine advertising. In fiscal 2016 (ended July), the company spent $271 million on advertising and marketing, compared with $177 million the previous year and $160 million in fiscal 2014.

Financial Performance

The acquisition of ANN in August 2015 bumped up revenue a healthy 46% in fiscal 2016, to $7.0 billion. Comparable sales fell by $214 million. The company reduced its net loss from $236.8 million to $11.9 million, partly due to higher net revenue, and partly due to the absence of impairment goodwill relating to the write-down in Lane Bryant value.

Cash from operations increased 3% to $445.4 million.

Strategy

Ascena Retail Group mines different retail niches, including younger women (ages 17 to 34), tween (ages seven to 14) girls, plus-size women (sizes 12 to 32), and "mature" women through its various retail brands. The recent acquisition of ANN and its Anne Taylor and LOFT brands taps into the working women market.

Acquisitions are key to the holding company's successful growth strategy. Concurrently, the company is working to right-size its store network, closing underperforming Dress Barn locations, and adding Maurice's shops and Justice stores, including locations in Canada. While the company's international presence is relatively light, it's exploring other international opportunities for its brands. Licensing presents an opportunity for overseas growth.

Another focus for the company is its omnichannel strategy, which includes traditional stores, in-store ordering capabilities, and e-commerce operations. It made nearly $520 million from online sales in 2015, up 15%.

Mergers and Acquisitions

In 2015 the company doubled down on its plan to focus on older customers when it paid $2.2 billion for upscale retailer ANN, parent of career-wear maker Ann Taylor and its more casual LOFT banner. The acquisition positioned Ascena as the third largest specialty apparel retailer and the single largest focused on women’s apparel, with a diverse brand portfolio that serves women of all ages, sizes and demographics.

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TWEEN BRANDS, INC.

8323 Walton Pkwy
New Albany, OH 43054-9522
Phone: 1 (614) 775-3500
Fax: 1 (614) 775-3938

Stats

  • Employer Type: Public
  • President Justice: Sally Boyer
  • President Agency: Scott Bracale
  • Human Resources Executive: BRIAN ROGERS

Major Office Locations

  • New Albany, OH
  • Columbus, OH

Other Locations

  • Alabaster, AL
  • Birmingham, AL
  • Dothan, AL
  • Foley, AL
  • Hoover, AL
  • Huntsville, AL
  • Mobile, AL
  • Montgomery, AL
  • Spanish Fort, AL
  • Fayetteville, AR
  • Fort Smith, AR
  • Jonesboro, AR
  • Little Rock, AR
  • Rogers, AR
  • Avondale, AZ
  • Chandler, AZ
  • Gilbert, AZ
  • Glendale, AZ
  • Phoenix, AZ
  • Tucson, AZ
  • Arcadia, CA
  • Bakersfield, CA
  • Capitola, CA
  • Carlsbad, CA
  • Cerritos, CA
  • Chino Hills, CA
  • Chula Vista, CA
  • Concord, CA
  • Corona, CA
  • El Cajon, CA
  • Elk Grove, CA
  • Escondido, CA
  • Folsom, CA
  • Fresno, CA
  • Glendale, CA
  • Huntington Beach, CA
  • La Habra, CA
  • Long Beach, CA
  • Los Angeles, CA
  • Manteca, CA
  • Milpitas, CA
  • Mission Viejo, CA
  • Montclair, CA
  • Northridge, CA
  • Ontario, CA
  • Palm Desert, CA
  • Pleasanton, CA
  • Rancho Cucamonga, CA
  • Redondo Beach, CA
  • Riverbank, CA
  • Riverside, CA
  • Roseville, CA
  • Sacramento, CA
  • San Bruno, CA
  • San Diego, CA
  • San Jose, CA
  • San Leandro, CA
  • San Mateo, CA
  • Santa Ana, CA
  • Santa Clara, CA
  • Santa Rosa, CA
  • Santee, CA
  • Sherman Oaks, CA
  • Stockton, CA
  • Temecula, CA
  • Thousand Oaks, CA
  • Tustin, CA
  • Vacaville, CA
  • Valencia, CA
  • West Covina, CA
  • West Hills, CA
  • Westminster, CA
  • Aurora, CO
  • Broomfield, CO
  • Colorado Springs, CO
  • Denver, CO
  • Greenwood Village, CO
  • Lakewood, CO
  • Littleton, CO
  • Loveland, CO
  • Westminster, CO
  • Branford, CT
  • Canton, CT
  • Danbury, CT
  • Farmington, CT
  • Manchester, CT
  • Milford, CT
  • South Windsor, CT
  • Trumbull, CT
  • Waterbury, CT
  • Waterford, CT
  • Westbrook, CT
  • Newark, DE
  • Rehoboth Beach, DE
  • Wilmington, DE
  • Boca Raton, FL
  • Brandon, FL
  • Coconut Creek, FL
  • Coral Springs, FL
  • Daytona Beach, FL
  • Destin, FL
  • Doral, FL
  • Ellenton, FL
  • Fort Myers, FL
  • Gainesville, FL
  • Jacksonville, FL
  • Jensen Beach, FL
  • Kissimmee, FL
  • Mary Esther, FL
  • Melbourne, FL
  • Miami, FL
  • Naples, FL
  • Orange City, FL
  • Orlando, FL
  • Oviedo, FL
  • Palm Beach Gardens, FL
  • Panama City, FL
  • Pembroke Pines, FL
  • Port Saint Lucie, FL
  • Saint Augustine, FL
  • Saint Petersburg, FL
  • Sanford, FL
  • Sarasota, FL
  • Sunrise, FL
  • Tallahassee, FL
  • Tampa, FL
  • Winter Garden, FL
  • Acworth, GA
  • Alpharetta, GA
  • Athens, GA
  • Atlanta, GA
  • Buford, GA
  • Columbus, GA
  • Commerce, GA
  • Conyers, GA
  • Cumming, GA
  • Douglasville, GA
  • Kennesaw, GA
  • Lawrenceville, GA
  • Lithonia, GA
  • Marietta, GA
  • Peachtree City, GA
  • Rome, GA
  • Woodstock, GA
  • Davenport, IA
  • Des Moines, IA
  • West Des Moines, IA
  • Williamsburg, IA
  • Boise, ID
  • Algonquin, IL
  • Aurora, IL
  • Bolingbrook, IL
  • Champaign, IL
  • Chicago Ridge, IL
  • Fairview Heights, IL
  • Geneva, IL
  • Glenview, IL
  • Gurnee, IL
  • Hodgkins, IL
  • Lincolnwood, IL
  • Mchenry, IL
  • Naperville, IL
  • Orland Park, IL
  • Oswego, IL
  • Palatine, IL
  • Peoria, IL
  • Rockford, IL
  • Schaumburg, IL
  • Springfield, IL
  • Vernon Hills, IL
  • Woodridge, IL
  • Edinburgh, IN
  • Evansville, IN
  • Fort Wayne, IN
  • Greenwood, IN
  • Indianapolis, IN
  • Lafayette, IN
  • Merrillville, IN
  • Mishawaka, IN
  • Muncie, IN
  • Plainfield, IN
  • South Bend, IN
  • Terre Haute, IN
  • Olathe, KS
  • Overland Park, KS
  • Topeka, KS
  • Wichita, KS
  • Ashland, KY
  • Bowling Green, KY
  • Crestview Hills, KY
  • Florence, KY
  • Lexington, KY
  • Louisville, KY
  • Alexandria, LA
  • Baton Rouge, LA
  • Bossier City, LA
  • Gonzales, LA
  • Lafayette, LA
  • Lake Charles, LA
  • Monroe, LA
  • Braintree, MA
  • Burlington, MA
  • Danvers, MA
  • Hanover, MA
  • Mansfield, MA
  • Millbury, MA
  • Natick, MA
  • Plymouth, MA
  • Saugus, MA
  • Annapolis, MD
  • Baltimore, MD
  • Bel Air, MD
  • Frederick, MD
  • Gaithersburg, MD
  • Hagerstown, MD
  • Salisbury, MD
  • Towson, MD
  • Bangor, ME
  • Ann Arbor, MI
  • Auburn Hills, MI
  • Birch Run, MI
  • Brighton, MI
  • Canton, MI
  • Dearborn, MI
  • Flint, MI
  • Fort Gratiot, MI
  • Grandville, MI
  • Howell, MI
  • Livonia, MI
  • Novi, MI
  • Okemos, MI
  • Portage, MI
  • Rochester Hills, MI
  • Saginaw, MI
  • Sterling Heights, MI
  • Taylor, MI
  • Traverse City, MI
  • Troy, MI
  • Utica, MI
  • Albertville, MN
  • Bloomington, MN
  • Burnsville, MN
  • Duluth, MN
  • Hopkins, MN
  • Maple Grove, MN
  • Saint Cloud, MN
  • Saint Paul, MN
  • Branson, MO
  • Chesterfield, MO
  • Columbia, MO
  • Hazelwood, MO
  • Independence, MO
  • Joplin, MO
  • Kansas City, MO
  • O Fallon, MO
  • Osage Beach, MO
  • Saint Joseph, MO
  • Saint Louis, MO
  • Saint Peters, MO
  • Springfield, MO
  • Biloxi, MS
  • Hattiesburg, MS
  • Jackson, MS
  • Southaven, MS
  • Apex, NC
  • Asheville, NC
  • Burlington, NC
  • Cary, NC
  • Charlotte, NC
  • Fayetteville, NC
  • Hickory, NC
  • Matthews, NC
  • Pineville, NC
  • Raleigh, NC
  • Wilmington, NC
  • Winston Salem, NC
  • Fargo, ND
  • Omaha, NE
  • Papillion, NE
  • Manchester, NH
  • Nashua, NH
  • Bridgewater, NJ
  • Cherry Hill, NJ
  • Deptford, NJ
  • Eatontown, NJ
  • Edison, NJ
  • Elizabeth, NJ
  • Flemington, NJ
  • Freehold, NJ
  • Hillsborough, NJ
  • Livingston, NJ
  • Marlton, NJ
  • Mays Landing, NJ
  • Mount Laurel, NJ
  • Paramus, NJ
  • Phillipsburg, NJ
  • Succasunna, NJ
  • Toms River, NJ
  • Wayne, NJ
  • Woodbridge, NJ
  • Woodbury, NJ
  • Albuquerque, NM
  • Henderson, NV
  • Las Vegas, NV
  • Reno, NV
  • Albany, NY
  • Amherst, NY
  • Bay Shore, NY
  • Buffalo, NY
  • Clay, NY
  • Clifton Park, NY
  • Garden City, NY
  • Horseheads, NY
  • Huntington Station, NY
  • Lake Grove, NY
  • Massapequa, NY
  • Middletown, NY
  • New Hyde Park, NY
  • Poughkeepsie, NY
  • Queensbury, NY
  • Riverhead, NY
  • Rochester, NY
  • Saratoga Springs, NY
  • Shirley, NY
  • Spring Valley, NY
  • Staten Island, NY
  • Syracuse, NY
  • Victor, NY
  • Waterloo, NY
  • Watertown, NY
  • West Babylon, NY
  • West Nyack, NY
  • White Plains, NY
  • Yonkers, NY
  • Yorktown Heights, NY
  • Aurora, OH
  • Beachwood, OH
  • Beavercreek, OH
  • Canton, OH
  • Cincinnati, OH
  • Cleveland, OH
  • Etna, OH
  • Fairlawn, OH
  • Hamilton, OH
  • Hilliard, OH
  • Jeffersonville, OH
  • Mentor, OH
  • Niles, OH
  • North Olmsted, OH
  • Perrysburg, OH
  • Strongsville, OH
  • Toledo, OH
  • Youngstown, OH
  • Norman, OK
  • Oklahoma City, OK
  • Owasso, OK
  • Tulsa, OK
  • Eugene, OR
  • Hillsboro, OR
  • Lincoln City, OR
  • Medford, OR
  • Portland, OR
  • Tualatin, OR
  • Bensalem, PA
  • Camp Hill, PA
  • Center Valley, PA
  • Cranberry Township, PA
  • Erie, PA
  • Exton, PA
  • Glen Mills, PA
  • Greensburg, PA
  • Harrisburg, PA
  • Harrison City, PA
  • King Of Prussia, PA
  • Lancaster, PA
  • Langhorne, PA
  • Monroeville, PA
  • Muncy, PA
  • North Wales, PA
  • Philadelphia, PA
  • Pittsburgh, PA
  • Plymouth Meeting, PA
  • Pottstown, PA
  • Springfield, PA
  • State College, PA
  • Stroudsburg, PA
  • Tarentum, PA
  • Warminster, PA
  • Whitehall, PA
  • York, PA
  • Providence, RI
  • Warwick, RI
  • Columbia, SC
  • Florence, SC
  • Greenville, SC
  • Myrtle Beach, SC
  • Spartanburg, SC
  • Sioux Falls, SD
  • Chattanooga, TN
  • Clarksville, TN
  • Cordova, TN
  • Franklin, TN
  • Hendersonville, TN
  • Jackson, TN
  • Johnson City, TN
  • Kingsport, TN
  • Memphis, TN
  • Mount Juliet, TN
  • Murfreesboro, TN
  • Nashville, TN
  • Pigeon Forge, TN
  • Abilene, TX
  • Amarillo, TX
  • Arlington, TX
  • Beaumont, TX
  • Brownsville, TX
  • Burleson, TX
  • Cedar Hill, TX
  • College Station, TX
  • Corpus Christi, TX
  • Cypress, TX
  • Dallas, TX
  • Denton, TX
  • El Paso, TX
  • Flower Mound, TX
  • Fort Worth, TX
  • Friendswood, TX
  • Garland, TX
  • Highland Village, TX
  • Houston, TX
  • Hurst, TX
  • Katy, TX
  • Killeen, TX
  • Laredo, TX
  • Lewisville, TX
  • Longview, TX
  • Lubbock, TX
  • Lufkin, TX
  • Mcallen, TX
  • Mckinney, TX
  • Mercedes, TX
  • Midland, TX
  • Plano, TX
  • Rockwall, TX
  • Round Rock, TX
  • San Antonio, TX
  • San Marcos, TX
  • Selma, TX
  • Southlake, TX
  • Sugar Land, TX
  • Sunset Valley, TX
  • Tyler, TX
  • Waco, TX
  • Weatherford, TX
  • Webster, TX
  • Layton, UT
  • South Jordan, UT
  • St George, UT
  • Charlottesville, VA
  • Fairfax, VA
  • Gainesville, VA
  • Glen Allen, VA
  • Mc Lean, VA
  • Norfolk, VA
  • North Chesterfield, VA
  • Roanoke, VA
  • Stafford, VA
  • Sterling, VA
  • Virginia Beach, VA
  • Bellingham, WA
  • Issaquah, WA
  • Kennewick, WA
  • Kent, WA
  • Spokane, WA
  • Appleton, WI
  • Baraboo, WI
  • Brookfield, WI
  • Eau Claire, WI
  • Green Bay, WI
  • Madison, WI
  • Milwaukee, WI
  • Pleasant Prairie, WI
  • South Charleston, WV
  • Triadelphia, WV
  • Vienna, WV
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