About TWEEN BRANDS, INC.

Ascena Retail Group (formerly Dress Barn, Inc.) has left the farm for greener retail pastures. The apparel and accessories retailer operates about 5,000 specialty stores throughout the US, Puerto Rico, and Canada. Its 900-plus dressbarn stores court women ages 35 to 55. Maurices, with some 770 locations, targets 17-to-34-year-old females in towns with populations between 25,000 and 100,000. Its largest chain, Justice, courts "tweens" at about 1,000 stores and online. Its Charming Shoppes subsidiary operates the plus-size Lane Bryant and Catherines Plus Sizes apparel chains. Ascena Retail Group added Ann Taylor, Lou & Grey, and LOFT stores in 2015 with the $2 billion-plus purchase of upscale retailer ANN.

Operations

Prior to the purchase of ANN, the company reported five brand-oriented segments: Justice, Lane Bryant, maurices, dressbarn, and Catherines. Justice is the company's largest retail chain, accounting for more than a quarter of sales. Lane Bryant, dressbarn, and maurices each contribute around about 20% of sales, while Catherines rings up just more than 5%. Each of its retail banners has an online incarnation; e-commerce sales jumped 15% in fiscal 2015 (ended July).

Geographic Reach

New Jersey-based Ascena Retail Group's 5,000 specialty stores are located across the US states, as well as in Puerto Rico and Canada. The Justice and maurices chains operate 44 stores and 31 stores in Canada, respectively. While more are planned, they contribute an insignificant amount of sales at present.

Sales and Marketing

Ascena Retail employs a variety of advertising and marketing strategies across its five retail brands. The company engages in customer research, promotional events, window and in-store marketing materials, as well as direct mail, online, and magazine advertising. In fiscal 2015 (ended July), the company spent $177 million on advertising and marketing, compared with $160 million the previous year and $170 million in fiscal 2013.

Financial Performance

Following a jump in sales after the acquisition of Charming Shoppes in 2012, revenue has been flat over the last three years. In fiscal 2015 (ended July), sales rose less than 1% to $4.8 billion. Same-store sales fell 3% year-over-year, which was offset by a 15% rise in e-commerce revenue and a 23% jump in non-same-store sales. The maurices brand showed the most growth in 205 with Justice the only brand that shrunk that year.

Net income, which had also been flat, plummeted 277% in fiscal 2015 to a loss of $237 million. The drop is primarily the result of an impairment of goodwill charge related to Lane Bryant. Cash flow from operations was not impacted by the drop in net income and rose 15% that year.

Strategy

Ascena Retail Group mines different retail niches, including younger women (ages 17 to 34), tween (ages seven to 14) girls, plus-size women (sizes 12 to 32), and "mature" women through its various retail brands. Acquisitions are key to the holding company's successful growth strategy. Concurrently, the company is working to right-size its store network, closing underperforming Dress Barn locations, and adding Maurice's shops and Justice stores, including locations in Canada. While the company's international presence is relatively light, it's exploring other international opportunities for its brands. Licensing presents an opportunity for overseas growth.

Another focus for the company is its omnichannel strategy, which includes traditional stores, in-store ordering capabilities, and e-commerce operations. It made nearly $520 million from online sales in 2015, up 15%.

Mergers and Acquisitions

Acquisitive Ascena Retail purchased Charming Shoppes for about $900 million in June 2012. With more than 1,800 stores (and related e-commerce sites) under the Lane Bryant, Catherines Plus Sizes, and Fashion Bug banners, Charming Shoppes offered Ascena entry to the burgeoning plus-size market. It plans to focus on the Lane Bryant and Catherines brands, while shutting down Fashion Bug and divesting the Figi's gift business. In 2013 the group sold Figi's to Mason Companies and used the proceeds to reduce debt.

In 2015 the company doubled down on its plan to focus on older customers when it paid $2.2 billion for upscale retailer ANN, parent of career-wear maker Ann Taylor and its more casual LOFT banner. 

- Show Less + Show Full Description

Company News and Press Releases

- Show Less + Show More News and Press Releases

TWEEN BRANDS, INC.

8323 Walton Pkwy
New Albany, OH 43054-9522
Phone: 1 (614) 775-3500
Fax: 1 (614) 775-3938
www.tweenbrands.com

Stats

  • Employer Type: Public
  • CEO: Michael Rayden
  • President Agency: Scott Bracale
  • CEO: Michael Rayden

Major Office Locations

  • New Albany, OH
  • Columbus, OH

Other Locations

  • Alabaster, AL
  • Birmingham, AL
  • Dothan, AL
  • Foley, AL
  • Hoover, AL
  • Huntsville, AL
  • Mobile, AL
  • Montgomery, AL
  • Spanish Fort, AL
  • Fayetteville, AR
  • Fort Smith, AR
  • Jonesboro, AR
  • Little Rock, AR
  • Rogers, AR
  • Avondale, AZ
  • Chandler, AZ
  • Gilbert, AZ
  • Glendale, AZ
  • Phoenix, AZ
  • Tucson, AZ
  • Arcadia, CA
  • Bakersfield, CA
  • Capitola, CA
  • Carlsbad, CA
  • Cerritos, CA
  • Chino Hills, CA
  • Chula Vista, CA
  • Concord, CA
  • Corona, CA
  • Costa Mesa, CA
  • El Cajon, CA
  • Elk Grove, CA
  • Escondido, CA
  • Folsom, CA
  • Fresno, CA
  • Glendale, CA
  • Huntington Beach, CA
  • La Habra, CA
  • Long Beach, CA
  • Los Angeles, CA
  • Manteca, CA
  • Milpitas, CA
  • Mission Viejo, CA
  • Montclair, CA
  • Northridge, CA
  • Ontario, CA
  • Palm Desert, CA
  • Pleasanton, CA
  • Rancho Cucamonga, CA
  • Redondo Beach, CA
  • Riverbank, CA
  • Riverside, CA
  • Roseville, CA
  • Sacramento, CA
  • San Bruno, CA
  • San Diego, CA
  • San Jose, CA
  • San Leandro, CA
  • San Mateo, CA
  • Santa Ana, CA
  • Santa Clara, CA
  • Santa Rosa, CA
  • Santee, CA
  • Sherman Oaks, CA
  • Stockton, CA
  • Temecula, CA
  • Thousand Oaks, CA
  • Tustin, CA
  • Vacaville, CA
  • Valencia, CA
  • West Covina, CA
  • West Hills, CA
  • Westminster, CA
  • Aurora, CO
  • Broomfield, CO
  • Colorado Springs, CO
  • Denver, CO
  • Greenwood Village, CO
  • Lakewood, CO
  • Littleton, CO
  • Loveland, CO
  • Parker, CO
  • Westminster, CO
  • Branford, CT
  • Canton, CT
  • Danbury, CT
  • Enfield, CT
  • Farmington, CT
  • Hartford, CT
  • Manchester, CT
  • Milford, CT
  • South Windsor, CT
  • Trumbull, CT
  • Waterbury, CT
  • Waterford, CT
  • Westbrook, CT
  • Newark, DE
  • Rehoboth Beach, DE
  • Wilmington, DE
  • Boca Raton, FL
  • Brandon, FL
  • Coconut Creek, FL
  • Coral Springs, FL
  • Daytona Beach, FL
  • Destin, FL
  • Doral, FL
  • Ellenton, FL
  • Fort Myers, FL
  • Gainesville, FL
  • Jacksonville, FL
  • Jensen Beach, FL
  • Kissimmee, FL
  • Mary Esther, FL
  • Melbourne, FL
  • Miami, FL
  • Naples, FL
  • Orange City, FL
  • Orlando, FL
  • Oviedo, FL
  • Palm Beach Gardens, FL
  • Panama City, FL
  • Pembroke Pines, FL
  • Port Saint Lucie, FL
  • Saint Augustine, FL
  • Saint Petersburg, FL
  • Sanford, FL
  • Sarasota, FL
  • Sunrise, FL
  • Tallahassee, FL
  • Tampa, FL
  • Winter Garden, FL
  • Acworth, GA
  • Alpharetta, GA
  • Athens, GA
  • Atlanta, GA
  • Buford, GA
  • Columbus, GA
  • Commerce, GA
  • Conyers, GA
  • Cumming, GA
  • Douglasville, GA
  • Kennesaw, GA
  • Lawrenceville, GA
  • Lithonia, GA
  • Marietta, GA
  • Peachtree City, GA
  • Rome, GA
  • Suwanee, GA
  • Woodstock, GA
  • Davenport, IA
  • Des Moines, IA
  • West Des Moines, IA
  • Williamsburg, IA
  • Boise, ID
  • Algonquin, IL
  • Aurora, IL
  • Bolingbrook, IL
  • Champaign, IL
  • Chicago Ridge, IL
  • Fairview Heights, IL
  • Geneva, IL
  • Glenview, IL
  • Gurnee, IL
  • Hodgkins, IL
  • Lincolnwood, IL
  • Mchenry, IL
  • Naperville, IL
  • Northbrook, IL
  • Oak Brook, IL
  • Orland Park, IL
  • Oswego, IL
  • Palatine, IL
  • Peoria, IL
  • Rockford, IL
  • Schaumburg, IL
  • Springfield, IL
  • Vernon Hills, IL
  • Woodridge, IL
  • Edinburgh, IN
  • Evansville, IN
  • Fort Wayne, IN
  • Greenwood, IN
  • Indianapolis, IN
  • Lafayette, IN
  • Merrillville, IN
  • Mishawaka, IN
  • Muncie, IN
  • Plainfield, IN
  • South Bend, IN
  • Terre Haute, IN
  • Olathe, KS
  • Overland Park, KS
  • Topeka, KS
  • Wichita, KS
  • Ashland, KY
  • Bowling Green, KY
  • Crestview Hills, KY
  • Florence, KY
  • Lexington, KY
  • Louisville, KY
  • Alexandria, LA
  • Baton Rouge, LA
  • Bossier City, LA
  • Gonzales, LA
  • Lafayette, LA
  • Lake Charles, LA
  • Monroe, LA
  • Braintree, MA
  • Burlington, MA
  • Danvers, MA
  • Hanover, MA
  • Mansfield, MA
  • Millbury, MA
  • Natick, MA
  • Plymouth, MA
  • Saugus, MA
  • Wareham, MA
  • Annapolis, MD
  • Baltimore, MD
  • Bel Air, MD
  • Frederick, MD
  • Gaithersburg, MD
  • Hagerstown, MD
  • Salisbury, MD
  • Towson, MD
  • Waldorf, MD
  • Bangor, ME
  • Ann Arbor, MI
  • Auburn Hills, MI
  • Bay City, MI
  • Birch Run, MI
  • Brighton, MI
  • Canton, MI
  • Dearborn, MI
  • Flint, MI
  • Fort Gratiot, MI
  • Grandville, MI
  • Howell, MI
  • Livonia, MI
  • Novi, MI
  • Okemos, MI
  • Portage, MI
  • Rochester Hills, MI
  • Saginaw, MI
  • Sterling Heights, MI
  • Taylor, MI
  • Traverse City, MI
  • Troy, MI
  • Utica, MI
  • Albertville, MN
  • Bloomington, MN
  • Burnsville, MN
  • Duluth, MN
  • Hopkins, MN
  • Maple Grove, MN
  • Saint Cloud, MN
  • Saint Paul, MN
  • Branson, MO
  • Chesterfield, MO
  • Columbia, MO
  • Hazelwood, MO
  • Independence, MO
  • Joplin, MO
  • Kansas City, MO
  • O Fallon, MO
  • Osage Beach, MO
  • Saint Joseph, MO
  • Saint Louis, MO
  • Saint Peters, MO
  • Springfield, MO
  • Biloxi, MS
  • Hattiesburg, MS
  • Jackson, MS
  • Southaven, MS
  • Apex, NC
  • Asheville, NC
  • Burlington, NC
  • Cary, NC
  • Charlotte, NC
  • Fayetteville, NC
  • Hickory, NC
  • Matthews, NC
  • Pineville, NC
  • Raleigh, NC
  • Wilmington, NC
  • Winston Salem, NC
  • Fargo, ND
  • Omaha, NE
  • Papillion, NE
  • Manchester, NH
  • Nashua, NH
  • Bridgewater, NJ
  • Cherry Hill, NJ
  • Deptford, NJ
  • Eatontown, NJ
  • Edison, NJ
  • Elizabeth, NJ
  • Flemington, NJ
  • Freehold, NJ
  • Hillsborough, NJ
  • Livingston, NJ
  • Marlton, NJ
  • Mays Landing, NJ
  • Mount Laurel, NJ
  • Paramus, NJ
  • Phillipsburg, NJ
  • Rockaway, NJ
  • Succasunna, NJ
  • Toms River, NJ
  • Wayne, NJ
  • Woodbridge, NJ
  • Woodbury, NJ
  • Albuquerque, NM
  • Henderson, NV
  • Las Vegas, NV
  • North Las Vegas, NV
  • Reno, NV
  • Albany, NY
  • Amherst, NY
  • Bay Shore, NY
  • Buffalo, NY
  • Clay, NY
  • Clifton Park, NY
  • Garden City, NY
  • Horseheads, NY
  • Huntington Station, NY
  • Lake Grove, NY
  • Massapequa, NY
  • Middletown, NY
  • New Hyde Park, NY
  • Poughkeepsie, NY
  • Queensbury, NY
  • Riverhead, NY
  • Rochester, NY
  • Saratoga Springs, NY
  • Shirley, NY
  • Spring Valley, NY
  • Staten Island, NY
  • Syracuse, NY
  • Victor, NY
  • Waterloo, NY
  • Watertown, NY
  • West Babylon, NY
  • West Nyack, NY
  • White Plains, NY
  • Yonkers, NY
  • Yorktown Heights, NY
  • Aurora, OH
  • Beachwood, OH
  • Beavercreek, OH
  • Canton, OH
  • Cincinnati, OH
  • Cleveland, OH
  • Fairlawn, OH
  • Hamilton, OH
  • Hilliard, OH
  • Jeffersonville, OH
  • Mentor, OH
  • Niles, OH
  • North Olmsted, OH
  • Perrysburg, OH
  • Strongsville, OH
  • Toledo, OH
  • Youngstown, OH
  • Norman, OK
  • Oklahoma City, OK
  • Owasso, OK
  • Tulsa, OK
  • Eugene, OR
  • Hillsboro, OR
  • Lincoln City, OR
  • Medford, OR
  • Portland, OR
  • Tualatin, OR
  • Bensalem, PA
  • Camp Hill, PA
  • Center Valley, PA
  • Cranberry Township, PA
  • Erie, PA
  • Exton, PA
  • Glen Mills, PA
  • Greensburg, PA
  • Harrisburg, PA
  • Harrison City, PA
  • King Of Prussia, PA
  • Lancaster, PA
  • Langhorne, PA
  • Monroeville, PA
  • Muncy, PA
  • North Wales, PA
  • Philadelphia, PA
  • Pittsburgh, PA
  • Plymouth Meeting, PA
  • Pottstown, PA
  • Reading, PA
  • Springfield, PA
  • State College, PA
  • Stroudsburg, PA
  • Tarentum, PA
  • Warminster, PA
  • Whitehall, PA
  • York, PA
  • Providence, RI
  • Warwick, RI
  • Charleston, SC
  • Columbia, SC
  • Florence, SC
  • Greenville, SC
  • Myrtle Beach, SC
  • Spartanburg, SC
  • Sioux Falls, SD
  • Chattanooga, TN
  • Clarksville, TN
  • Collierville, TN
  • Cordova, TN
  • Franklin, TN
  • Hendersonville, TN
  • Jackson, TN
  • Johnson City, TN
  • Kingsport, TN
  • Memphis, TN
  • Mount Juliet, TN
  • Murfreesboro, TN
  • Nashville, TN
  • Pigeon Forge, TN
  • Abilene, TX
  • Amarillo, TX
  • Arlington, TX
  • Beaumont, TX
  • Brownsville, TX
  • Burleson, TX
  • Cedar Hill, TX
  • College Station, TX
  • Corpus Christi, TX
  • Cypress, TX
  • Dallas, TX
  • Denton, TX
  • El Paso, TX
  • Flower Mound, TX
  • Fort Worth, TX
  • Friendswood, TX
  • Garland, TX
  • Highland Village, TX
  • Houston, TX
  • Hurst, TX
  • Katy, TX
  • Killeen, TX
  • Laredo, TX
  • Lewisville, TX
  • Longview, TX
  • Lubbock, TX
  • Lufkin, TX
  • Mcallen, TX
  • Mckinney, TX
  • Mercedes, TX
  • Mesquite, TX
  • Midland, TX
  • Plano, TX
  • Rockwall, TX
  • Round Rock, TX
  • San Antonio, TX
  • San Marcos, TX
  • Selma, TX
  • Southlake, TX
  • Sugar Land, TX
  • Sunset Valley, TX
  • Tyler, TX
  • Waco, TX
  • Weatherford, TX
  • Webster, TX
  • Layton, UT
  • South Jordan, UT
  • Charlottesville, VA
  • Fairfax, VA
  • Gainesville, VA
  • Glen Allen, VA
  • Mc Lean, VA
  • Newport News, VA
  • Norfolk, VA
  • North Chesterfield, VA
  • Roanoke, VA
  • Stafford, VA
  • Sterling, VA
  • Virginia Beach, VA
  • Bellingham, WA
  • Issaquah, WA
  • Kennewick, WA
  • Kent, WA
  • Spokane, WA
  • Appleton, WI
  • Baraboo, WI
  • Brookfield, WI
  • Eau Claire, WI
  • Green Bay, WI
  • Madison, WI
  • Milwaukee, WI
  • Pleasant Prairie, WI
  • Racine, WI
  • South Charleston, WV
  • Triadelphia, WV
  • Vienna, WV
- Show Less + Show More

Career Update Newsletter

Tips and tools to help you manage your ideal career.