About THE VONS COMPANIES INC

The Vons Companies shares Southern California's crowded dinner table with some big and hungry rivals. The company operates about 275 stores primarily in Southern California, which is also home to Ralphs and Food 4 Less (both owned by Kroger) and privately-held Stater Bros. Its supermarkets operate under the Vons (traditional supermarkets) and Pavilions (upscale supermarkets) banners. More than half of its supermarkets offer separate service departments for floral, bakery, and deli products, while some have full-service pharmacies and dry-cleaning departments. The company operates its own facilities for producing milk, ice cream, and baked goods. Vons' parent company, Safeway, was acquired by Albertson's in 2015.

Change in Ownership

In January 2015, parent company Safeway was acquired by Albertsons for a total price of $9.2 billion. The deal expanded Albertson's reach in the Bay Area and Northern California, where Safeway had 251 stores.

In December of that year, Albertson's began to shed some of Vons' stores in Los Angeles with the sale of 28 Albertsons, Pavilion, and Vons stores to Haggen Food & Pharmacy. By March 2015, Haggen had acquired 83 Vons and Albertsons stores in California, which would be converted to Haggen-branded stores.  

Operations

Vons.com offers online shopping and delivery services to customers in the San Gabriel Valley and other areas of Southern California and as well as the Greater Las Vegas, Nevada, area. Vons.com is operated by  GroceryWorks.

Geographic Reach

Vons operates about 260 stores in Southern California and another 14 in Nevada. Major markets for the chain include Los Angeles, San Diego, Orange County, and Las Vegas.

Strategy

Caught between Wal-Mart Supercenters on the low end and Whole Foods Market on the pricey side, traditional grocery chains, including Vons, have begun reinventing themselves to maintain market share. To that end, Vons has converted many of its stores in Orange County to its parent Safeway's Lifestyle format, which is designed to rival upscale chains by featuring expanded selections of perishable foods, organic products, and other high-end amenities. 

However, after the deep recession in the US, many Vons shoppers apparently are opting for low prices over amenities. As a result, the regional supermarket chain has seen its customer buying less, trading down to less expensive brands, and increasingly shopping at discounters, such as Wal-Mart Supercenters and limited assortment ALDI. The company is pushing its private-label brand merchandise to lure budget conscious shoppers.

To pamper its customers, Vons offers in-store banking facilities, one-hour photo labs, video rentals, and store-within-a-store restaurants in some supermarkets. Its roughly 30 Pavilions stores feature larger selections of meat, seafood, and wine (and even provide wine stewards). Pavilions also feature in-store Panda Express Chinese fast-food restaurants.

Like other Safeway-owned chains, Vons sells its parent company's lines of dairy products and other private-label merchandise under the Safeway SELECT, Signature, O Organics, and Rancher's Reserve brands, among others.

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THE VONS COMPANIES INC

5918 Stoneridge Mall Rd
Pleasanton, CA 94588-3229
Phone: 1 (626) 821-7000
Fax: 1 (626) 821-3943
www.vons.com

Stats

  • Employer Type: Subsidiary

Major Office Locations

  • Pleasanton, CA
  • Los Angeles, CA

Other Locations

  • Agoura, CA
  • Alhambra, CA
  • Alta Loma, CA
  • Anaheim, CA
  • Arcadia, CA
  • Arleta, CA
  • Atascadero, CA
  • Avalon, CA
  • Bakersfield, CA
  • Barstow, CA
  • Bellflower, CA
  • Beverly Hills, CA
  • Big Bear Lake, CA
  • Bishop, CA
  • Bonita, CA
  • Brawley, CA
  • Brea, CA
  • Burbank, CA
  • Camarillo, CA
  • Canoga Park, CA
  • Canyon Country, CA
  • Carlsbad, CA
  • Chatsworth, CA
  • Chino, CA
  • Chino Hills, CA
  • Chula Vista, CA
  • Claremont, CA
  • Clovis, CA
  • Coachella, CA
  • Commerce, CA
  • Corona, CA
  • Coronado, CA
  • Costa Mesa, CA
  • Covina, CA
  • Culver City, CA
  • Del Mar, CA
  • Desert Hot Springs, CA
  • El Cajon, CA
  • El Centro, CA
  • El Monte, CA
  • Encinitas, CA
  • Escondido, CA
  • Fillmore, CA
  • Fontana, CA
  • Fresno, CA
  • Garden Grove, CA
  • Gardena, CA
  • Glendale, CA
  • Glendora, CA
  • Granada Hills, CA
  • Grover Beach, CA
  • Hacienda Heights, CA
  • Hawaiian Gardens, CA
  • Hemet, CA
  • Hermosa Beach, CA
  • Huntington Beach, CA
  • Inglewood, CA
  • La Canada, CA
  • La Crescenta, CA
  • La Habra, CA
  • La Jolla, CA
  • La Mesa, CA
  • La Quinta, CA
  • Laguna Beach, CA
  • Laguna Hills, CA
  • Laguna Niguel, CA
  • Lake Elsinore, CA
  • Lake Isabella, CA
  • Lakeside, CA
  • Lakewood, CA
  • Lancaster, CA
  • Lompoc, CA
  • Long Beach, CA
  • Los Alamitos, CA
  • Mammoth Lakes, CA
  • Manhattan Beach, CA
  • Marina Del Rey, CA
  • Mira Loma, CA
  • Mission Hills, CA
  • Mission Viejo, CA
  • Monrovia, CA
  • Montebello, CA
  • Montrose, CA
  • Moorpark, CA
  • Morro Bay, CA
  • Murrieta, CA
  • Newhall, CA
  • Newport Beach, CA
  • Newport Coast, CA
  • Nipomo, CA
  • North Hills, CA
  • Northridge, CA
  • Oakhurst, CA
  • Oceanside, CA
  • Ojai, CA
  • Orange, CA
  • Oxnard, CA
  • Pacific Palisades, CA
  • Palm Springs, CA
  • Palmdale, CA
  • Pasadena, CA
  • Poway, CA
  • Rancho Cucamonga, CA
  • Rancho Mirage, CA
  • Rcho Sta Marg, CA
  • Redlands, CA
  • Redondo Beach, CA
  • Ridgecrest, CA
  • Riverside, CA
  • Rllng Hls Est, CA
  • San Diego, CA
  • San Dimas, CA
  • San Juan Capistrano, CA
  • San Luis Obispo, CA
  • San Marcos, CA
  • San Pedro, CA
  • Santa Ana, CA
  • Santa Barbara, CA
  • Santa Clarita, CA
  • Santa Fe Springs, CA
  • Santa Maria, CA
  • Santa Monica, CA
  • Santa Paula, CA
  • Santee, CA
  • Seal Beach, CA
  • Sherman Oaks, CA
  • Simi Valley, CA
  • Solana Beach, CA
  • South Pasadena, CA
  • Spring Valley, CA
  • Stevenson Ranch, CA
  • Studio City, CA
  • Sun City, CA
  • Sylmar, CA
  • Tarzana, CA
  • Thousand Oaks, CA
  • Torrance, CA
  • Tujunga, CA
  • Tustin, CA
  • Upland, CA
  • Ventura, CA
  • Victorville, CA
  • Vista, CA
  • Walnut, CA
  • West Covina, CA
  • West Hollywood, CA
  • Westlake Village, CA
  • Westminster, CA
  • Whittier, CA
  • Yorba Linda, CA
  • Yucaipa, CA
  • Yucca Valley, CA
  • Henderson, NV
  • Las Vegas, NV
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