A popular stop for shoppers in the Northeast, The Stop & Shop Supermarket Company is one of the region's largest supermarket chains, with more than 400 outlets in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, and Rhode Island. The company's Super Stop & Shop superstores offer a wider variety of food and nonfood items than its standard supermarkets, including a large number of convenience and specialty departments, such as gas stations, full-service pharmacies, office supplies, portrait studios, and photo shops. Stop & Shop's owner, Ahold USA, runs two other East Coast supermarket chains under the Giant banners. Ahold USA is owned by Dutch food giant Royal Ahold.
To position Stop & Shop for growth, Royal Ahold has divided the company into two regional groups: Stop & Shop Metro New York, with about 185 stores in southwestern Connecticut, New York, and New Jersey; and Stop & Shop New England, with about 220 stores in Massachusetts, New Hampshire, Rhode Island, and Connecticut (except southwestern Connecticut). Both units operate supermarkets and superstores.
Stop & Shop added several new stores in 2012 and is continuing to grow in an opportunistic fashion in its established markets. In 2013 the New England division acquired the lease to a Johnnie's Foodmaster store in Somerville, Massachusetts, which will reopen under the Stop & Shop banner. Previously, the Metro division added to its store count in the New Jersey shore area, with the purchase of five Foodtown supermarkets owned by Norkus Enterprises in 2011. To stay on top of New England's increasingly competitive and crowded grocery market, the company undertook a makeover of sorts designed to improve its products and customer service and to lower prices and reduce costs. Known as the "Value Improvement Program," the initiative included an updated look for its supermarkets, new logos, a new menu of prepared foods, and expanded private-label offerings. The company also revamped its website and is developing mobile applications for shoppers.
Stop & Shop works with the Ahold-owned e-tailer Peapod to provide online shopping in Boston, Connecticut, New Hampshire, Rhode Island, and Long Island. Through a partnership with Dunkin' Donuts some 70 full-service Dunkin' Donuts franchises operate inside selected Stop & Shop stores throughout Massachusetts, Connecticut, and Rhode Island. Stop & Shop supermarkets also house Staples office supply departments.