Stater Bros. has no shortage of major-league rivals, operating in the same crowded Southern California markets as Kroger-owned Ralphs and Safeway-owned Vons. Stater Bros. Holdings operates more than 165 full-service Stater Bros. Markets in six counties, primarily in the Riverside and San Bernardino areas. Most of the grocery chain's stores have deli department, about 45% house bakeries, while another 25 host Super Rx Pharmacies. The Southern California grocery operator builds and remodels its own stores through its Stater Bros. Development subsidiary. Founded in 1936 by twin brothers Leo and Cleo Stater, Stater Bros. is owned by chairman and CEO Jack Brown through La Cadena Investments.
San Bernardino-based Stater Bros. operates supermarkets in the Southern California counties of San Bernardino, Riverside, Orange, Los Angeles, San Diego, and Kern.
Sales and Marketing
Stater Bros. relies on a variety of media, including local and regional newspapers, direct mail, and printed circulars, and radio and television to reach consumers.
With more than 50 Wal-Mart supercenters and Target discount stores in the area expanding their grocery offerings, Stater Bros. has little choice but to keep prices low. To distinguish itself from rivals, it refuses to offer promotional games and frequent shopper cards. Instead, the supermarket operator adheres to an "Aggressive Everyday Low Price" strategy, supplemented by temporary price reductions, called Stater Savers, on select food and nonfood items.