SPORTS ENDEAVORS, INCORPORATED

Sports Endeavors gets a kick out of more than just soccer. Through several catalogs and websites, the company offers equipment and apparel for those who play soccer, lacrosse, and rugby. Its Eurosport unit operates Soccer.com, which generates more than 2 million visitors a month. Its Team Eurosport catalog enjoys the widest circulation of any soccer publication in the US and boasts more than 600 jersey styles. Sports Endeavors also runs The Great Atlantic Lacrosse Company, which sells through its eponymous catalog and Lacrosse.com, as well as catalog and website World Rugby Shop. Sports Endeavors was founded in 1984 by brothers Mike and Brendan Moylan.

Operations

Sports Endeavors' US-centric operations consist of publishing multiple catalogs and maintaining a pair of websites to support its strategy of selling sports apparel and equipment. The company's largest and longest-running catalog, The Great Atlantic Lacrosse Company, is published 10 times per year and enjoys an annual circulation of more than 1.5 million. Launched in 1994, the catalog has partnered with the professional Major League Lacrosse organization as it works to keep the catalog and the industry viable. Created in 2000, Team Eurosport markets the widest selection of soccer team uniforms and equipment worldwide. Published up to three times a year, the catalog spotlights 600-plus styles of jerseys. Additionally, Sports Endeavors also publishes KeeperSport, a specialty catalog established in 2002 to serve the needs of soccer goalkeepers. Published on a quarterly basis, the catalog features gloves, jerseys, and goalkeeping supplies. Aside from catalogs, Sports Endeavors develops and maintains a handful of websites, including Lacrosse.com, Rugbyrugby.com, Soccer.com, Worldrugbyshop.com, and Worldsoccershop.com. Operating as a division of Sports Endeavors, rugby-focused 365 Inc. manages the catalog company's partner stores from its headquarters in Birmingham, Alabama.

Geographic Reach

While Sports Endeavors concentrates on selling to US customers, the company works to promote the sports it serves on a global basis. For those unable to outfit their teams, Sports Endeavors steps in through its Passback Program. The company has distributes some 800,000 clean and usable shoes, balls, uniforms, shin guards, and gloves sourced from customers to teams worldwide.   

Strategy

Founded as Eurosport by the Moylan family, Sports Endeavors focuses on providing products that aren't available through other retailers, particularly those who peddle apparel and equipment for soccer, lacrosse, and rugby. To strengthen the image of soccer in its own backyard, Sports Endeavors contributed $150,000 for the naming rights at a five-field Eurosport Soccer Complex in Orange County, North Carolina, through 2014. Additionally, the Moylan brothers were inducted into the North Carolina Soccer Hall of Fame in 2009. The Great Atlantic Lacrosse Company unit sponsors four top-20 Division 1 college lacrosse programs, as well as several camps, to promote the growth of the sport and boost the visibility of its brand name with its target audience. Sports Endeavors also teams up with manufacturers with recognizable names to market itself. One such partnership was its push with tool brand DEWALT to strengthen its name among Hispanic soccer fans and contractor associations. As a result of the alliance, DEWALT developed a line of compact lithium-ion products in Chicago, Miami, Houston, and Austin, Texas (which the company identified as key Latino markets). DEWALT's marketing campaigns were also rolled out through Sports Endeavors' key online, print, and grassroots outreach channels.

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SPORTS ENDEAVORS, INCORPORATED


431 Us Highway 70a E
Hillsborough, NC 27278-9262
Phone: 1 (919) 644-6800
Fax: 1 (919) 6446808
www.sportsendeavors.com

STATS


  • Employer Type: Private
  • Vice President Of Operations Team Sales: Eric Cohen
  • Vice President Or Director Of Management Information Systems Or Information Technology: Jim Covington
  • COO: Brendan Moylan

Major Office Locations

  • Hillsborough, NC

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