If filling the tank with gas and picking up some snacks is something you want to do in hurry, Speedway supports that. A subsidiary of Marathon Petroleum, the company (formerly Speedway SuperAmerica) operates more than 1,350 combination gas station/convenience stores primarily under the Speedway banner in seven midwestern states. The stores offer Marathon brand gas, naturally, as well as fresh coffee, fountain drinks, hot dogs, pastry, sandwiches, and other grab-and-go food. Frequent Speedway customers can participate in Speedy Rewards program, which allows them to earn points for fuel and merchandise purchases. Points are redeemed in-store for gift cards or free merchandise. Speedway was formed in 1997.
The fourth-largest company-owned-and-operated convenience store chain in the US and #1 in the Midwest, Speedway has strong customer recognition and loyalty in the Midwest. In 2009 the company closed more than 100 non-core or underperforming stores and built about 30 new ones, for an overall reduction of about 75 locations. The company's focus on a strong retail network appears to be working as it has logged record merchandise sales each year since 2004. After the Marathon spin-off, the company said it would like to expand Speedway nationwide.
With fluctuating gas prices cutting into its customers' discretionary spending and nontraditional competitors, such as drugstore operator Walgreen, moving into its market, Speedway launched its rewards program to foster customer loyalty. Foodservice, including grab-and-go meals and beverage offerings, have also become a focus for the company. Before the name change in 2011, the company had consolidated all its stores under the Speedway banner and created a unified look, including remodeling acquired stores to conform with the rest. It also sold stores in noncore markets to focus on its business in the Midwest, where its parent company has pipeline and distribution networks.
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