Sally Beauty Holdings (SBH) has untangled itself from former parent Alberto-Culver. Formerly Sally Beauty Co., the firm is one of the US's largest retailers and distributors of professional beauty supplies. While the US accounts for most of its sales, the company also has stores in Canada, Europe, and South America. Some 5,000 Sally Beauty Supply stores sell more than 10,000 hair, skin, and nail products. Sally Beauty also sells its products online. SBH's Beauty Systems Group (BSG) employs more than 980 sales consultants and operates more than 1,000 CosmoProf and Armstrong McCall stores that sell products only to salons and beauty professionals.
Texas-based Sally Beauty Holdings (SBH) rings up about 80% of its sales in the US. International markets, including Puerto Rico, Canada, Mexico, Chile, Belgium, France, Germany, the Netherlands, Spain, Ireland, and the UK, account for the rest.
SBH operates through two business segments: Sally Beauty Supply (SBS), which accounts for more than 60% of sales, operates more than 5,000 stores, Most are company owned. SBS stores offer products for hair, skin, and nails and carry brands such as Clairol, L'Oreal, Wella, and Conair, as well as an extensive selection of proprietary merchandise. Beauty Systems Group (BSG) contributes more than 35% of annual sales and operates stores under the CosmoPro and Armstrong McCall names. They carry as many as 10,000 professionally branded products, including Paul Mitchell, Sabastian, Joico, and Aquage, which are targeted exclusively for professional and salon use, and resale to salon customers.
Sales and Marketing
Through its company-owned and franchised locations, SBS stores target retail customers and salon professionals, while BSG exclusively targets salons and salon professionals. The company relies on print ads, digital marketing, trade shows, and product education for salon professionals to promote its products.
The aging populations in Europe and the US are helping drive demand for SBH's hair color, hair loss prevention products, and other products and services designed to mask the signs of aging. The company also caters to African-American and Hispanic customers with a broad selection of ethic products. The beauty supply distributor believes that its focus on ethnic products gives it an advantage over the competition.