RANDALL'S FOOD MARKETS, INC.

How did Randall's Food & Drugs become one of the largest regional supermarket chains in the US with stores in only a few areas of a single state? By locating them all in the big state of Texas. Known for offering slightly upscale shopping in wealthier neighborhoods, all of its stores are located in three of Texas' four biggest markets: Austin, Dallas/Fort Worth, and Houston. The grocer, which is owned by supermarket giant Safeway, runs some 110 stores under the name Randall's in Houston and Austin and Tom Thumb in the Dallas/Fort Worth metro area. Most stores are combination food stores and drugstores. The company also runs gas stations adjacent to stores in several cities.

Geographic Reach

The Dallas-Forth Worth Metroplex is the Texas chain's largest market, home to more than half of its 110 stores. Houston is home to about 35 Randall's supermarkets, which Austin hosts about a dozen.

Strategy

While spilled milk isn't worth crying over, spilled market share has made Randall's and parent Safeway both a little teary. Tom Thumb and Randall's once led Dallas and Houston, respectively, in market share, and Randall's had the #2 spot in Austin. However, competition from supermarket giants Kroger and Wal-Mart Supercenters has demoted the company into third place in Big D and Houston. Randall's is now also ranked third in Austin (where Texas-based H.E. Butt Grocery is #1, with more than four times Randall's market share). The steep decline in market share (from 20% in 1999 to less than 11% today) has led to speculation that Safeway will sell Randall's and abandon the competitive Texas market, as it's doing in Chicago with the sale of its Dominick's chain, has done with the sale of its Canada division.

To hang on to market share and respond to demand for lower prices from strapped consumers the Texas chain finally followed its parent company's lead in 2009 by adopting Safeway's everyday-low-prices strategy. It was among the last of Safeway's many chains to do so. The company has also remodeled many of its stores to conform to Safeway's popular "lifestyle" format.

Ownership

Randall's is the Texas division of its owner Safeway. Safeway acquired Randall's for $1.8 billion in 1999.

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RANDALL'S FOOD MARKETS, INC.


3663 Briarpark Dr
Houston, TX 77042-5229
Phone: 1 (713) 268-3500
Fax: 1 (713) 2683601
www.randalls.com

STATS


  • Employer Type: Subsidiary
  • VP, Marketing Execution: Ronnie Brennan
  • Chb-pres-ceo: Steven Burd
  • Sr -Vice President: Lee Straus

Major Office Locations

  • Houston, TX
  • Houston, TX

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