RadioShack tunes into the needs of its customers. The company is a leading consumer electronics retail chain that operates some 4,300 stores in the US, Mexico, Puerto Rico, and the US Virgin Islands. Its shops and website offer a variety of products, such as wireless and residential telephones, computers, DVD players, electronic toys, and radios. For its mobile customers, the company sells third-party wireless calling plans from AT&T, Sprint, Verizon, and others. RadioShack stores also sell a wide range of electronics parts, batteries, and components. The chain runs about 1,000 dealer outlets. It sold the unit that operated more than 1,500 wireless phone kiosks located inside Target stores.
RadioShack operates three US distribution centers that ship products to its US retail locations and dealer outlets. One serves as a fulfillment center for its online business and as a distribution center responsible for shipping store fixtures to RadioShack's company-owned stores in the US and Mexico.
Prior to selling its Target Mobile business in 2013, the company reported its business in two segments: US RadioShack company-operated stores and Target Mobile.
Based in Fort Worth, Texas, RadioShack operates its business globally with operations in the US, Mexico, Puerto Rico, and the US Virgin Islands.
Sales and Marketing
RadioShack operates US company-owned stores and dealer-owned stores, as well as company-owned stores in Mexico. The retailer also enlists the help of international dealers to peddle its products and sells its items online through radioshack.com.
Under the leadership of a turnaround specialist with experience at Safeway and Kmart, RadioShack undertook a major rebranding effort to modernize its dated image. It dropped the antiquated term "radio" from its brand and adopted the nickname "THE SHACK." The changes sparked rumors that private-equity firms and Best Buy were circling, but no offers have been made.
Efforts at updating its brand notwithstanding, revenue at RadioShack has fallen steadily since 2010. In 2013 it dropped another 10%, from $3.8 billion to $3.4 billion, due to declining sales at existing stores and the loss of sales from its Target Mobile business and about 100 closed stores.
The years of falling revenue have caused four years of net losses, including 2013 when it dropped another 65%, from a loss of $139.4 the previous year. As the brand continues to suffer, impairment of assets and goodwill rises. A decrease in inventories, accounts payable coupled with deferred taxes lead to a $79 million increase in cash from operations, a number which has fluctuated of late.
Amid declining sales, in March 2014 RadioShack announced it will close as many as 1,100 underperforming stores, or about 20% of its locations, after closing 1,700 locations in 2013.
Unlike its big-box competitors, RadioShack has built its chain with smaller but more numerous locations. (Its stores average about 2,470 sq. ft.) The company's kiosk business is an extension of that strategy.
Looking to amend its arrangement with Target in late 2012, RadioShack ultimately ended its relationship with the discount retailer in April 2013 and terminated their contract. Wireless continues to be the growth story at RadioShack, despite its hurdles. Demand for wireless products and services has given the chain, which is known for gadgets and batteries, a profitable new line of business. It's working hard to establish itself as a leader in mobility products and services and update its stodgy image. RadioShack stores offer rate plans from most third-party carriers. The stores also offer smartphones, including Apple's popular iPhone.