Supermarket operator The Golub Corporation offers tasty come-ons
such as table-ready meals, gift certificates, automatic discount
cards, and a hotline where cooks answer food-related queries. Golub
operates more than 130 Price Chopper supermarkets in six states in
the northeastern US (New York is its largest market.) About 80 of
the locations have in-store pharmacies and some New York stores
provide shopping and delivery service through the Shops4U program.
Brothers Bill and Ben Golub founded the company in 1932. Today, the
Golub family runs the company and owns about 45% of the regional
grocery chain; employees own slightly more than 50%.
Golub's Price Chopper chain is active in six US states. New York
accounts for more than 60% of its locations, while Massachusetts
and Vermont each contribute more than 10%. It also has locations in
Connecticut, Pennsylvania, and New Hampshire.
While privately-held Golub doesn't publish sales results for its
Price Chopper chain, its supermarkets ring up an estimated
Like many other retailers, the company is experimenting
with new formats. In May 2012 it opened its first small-format
store, known as Price Chopper Limited. The 19,000-square-foot store
(about a third of the size of a typical Price Chopper
supermarket) is located in a residential neighborhood
in downtown Saratoga Springs, New York. The "Limited" store
offers an edited selection of Price Chopper's most popular
products, a bakery, full-service meat, deli, and seafood
departments, and a cafe with eat-in or take-out meals. In late 2013
Golub invested some $10 million to relaunch a Latham, New York,
store as Market Bistro by Price Chopper. The 87,000-square-foot
revamped location features a New York-style deli, pizza counter,
cooking classes, and indoor and outdoor patios.
In fall 2011 Price Chopper launched a new online ordering and
home delivery program called Price Chopper Shops4U. The
service charges a service fee of $10, with an additional $6 fee for
delivery. Customers can either pick up their orders at the store or
have them delivered.
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