Piggly Wiggly Midwest, LLC

If they're so inclined, shoppers can squeal down the aisle at these supermarkets. Piggly Wiggly Midwest operates a leading grocery store chain with about 115 locations in Wisconsin and northern Illinois under the Piggly Wiggly and Butera banners. About 20 stores are company-owned and -operated while the rest are franchised; Piggly Wiggly Midwest supplies all of its stores from two distribution centers. The corporate stores account for a bit more than 16% of total sales. The grocery wholesaler and retailer has been converting its corporate-owned stores into franchise operations. Piggly Wiggly Midwest traces its roots back to the early 1900s; it is owned by CEO Paul Butera.

Geographic Reach

Piggly Wiggly Midwest, as its name suggests, serves shoppers in the Midwestern states of Wisconsin and Illinois.

Operations

In addition to its retail supermarkets in Wisconsin and northern Illinois, Piggly Wiggly Midwest's wholesale arm supplies nine Butera Market stores and two Eurofresh stores in the Chicagoland area.

Financial Performance

Piggly Wiggly Midwest rang up an estimated $1.4 billion in sales in 2013 compared with about $1.4 billion in 2012 and $1.3 billion in 2011.

Sales and Marketing

When shoppers buy selected products, they earn cash rewards at Piggly Wiggly and Butera stores, thanks to Piggly Wiggly Midwest's partnership with Ibotta.

Strategy

One of the leading grocery store chains in Wisconsin, Piggly Wiggly competes primarily on price with regional rivals, such as Roundy's Supermarkets' Pick 'n Save, Copps Food Center, and Rainbow Foods banners. It must also contend with such retailing powerhouses  as Wal-Mart and Target, which have been expanding their grocery businesses. As a member of the Topco cooperative, the company offers many products under the Food Club and Top Care labels.

Piggly Wiggly Midwest is making plans to convert a shuttered 62,000-sq.-ft. Dominick's grocery store in the Chicago area of Buffalo Grove in 2014 and rebranding it as Butera.

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Piggly Wiggly Midwest, LLC


2215 Union Ave.
Sheboygan, WI 53081
Phone: 1 (920) 457-4433
Fax: 1 (920) 4576684
www.shopthepig.com

STATS


  • Employer Type: Private
  • Director: William May
  • VP Center Store.: Mary McLaughlin
  • Director: Bruce Olson

Major Office Locations

  • Sheboygan, WI

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