If they're so inclined, shoppers can squeal down the aisle at these supermarkets. Piggly Wiggly Midwest operates a leading grocery store chain with about 110 locations in Wisconsin and northern Illinois under the Piggly Wiggly and Butera banners. About 20 stores are company-owned and -operated while the rest are franchised; Piggly Wiggly Midwest supplies all of its stores from two distribution centers. The corporate stores account for about 16% of total sales. The grocery wholesaler and retailer has been converting its corporate-owned stores into franchise operations. Piggly Wiggly Midwest traces its roots back to the early 1900s; it is owned by CEO Paul Butera.
In addition to 101 Piggly Wiggly supermarkets in Wisconsin and northern Illinois, Piggly Wiggly Midwest supplies nine Butera Market stores, a pair of Euro Fresh stores in the Chicago area, and three Lena's Foods in Milwaukee.
Piggly Wiggly Midwest's 2011 sales were an estimated $1.4 billion, vs. $1.3 billion the previous year. Sales from the company's corporate stores accounted for 16.5% of total sales in 2011 vs. 35% in 2010.
One of the leading grocery store chains in Wisconsin, Piggly Wiggly competes primarily on price with regional rivals, such as Roundy's Supermarkets' Pick 'n Save, Copps Food Center, and Rainbow Foods banners. It must also contend with such retailing powerhouses such as Wal-Mart and Target which have been expanding their grocery businesses. As a member of the Topco cooperative, the company offers many products under the Food Club and Top Care labels.
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