Norm Thompson Outfitters (NTO) may have gotten its start selling hand-tied flies to fishermen, but today the catalog and online merchant outfits baby boomers with private-label and brand-name apparel, footwear, and accessories. NTO also sells luggage, gifts, home accents, specialty foods, and seeds. Its private-label portfolio includes the Norm Thompson, Solutions, Sahalie, and Gold Violin brands. In addition to its Oregon headquarters, NTO operates a fulfillment center in Pennsylvania (most of its customers are on the East Coast). The company was founded in 1949 by Norm Thompson, an avid sportsman, and is owned by multititle catalog operator Orchard Brands, a unit of private equity firm Golden Gate Capital.
Norm Thompson Outfitters (NTO) closed that last of its outlet stores in Oregon and New Hampshire, which accounted for a tiny fraction of sales, and is focusing on its primary business channels: e-commerce and catalog. Orchard Brands, whose other titles include Draper's & Damon's, Appleseed's, and The Tog Shop, is a virtual mall of catalog and e-commerce businesses that target the 55-and-older demographic. NTO's average customer is between 45 and 64 years old with a household income of more than $60,000. About 80% of its customer base is made up of women.
In the specialty food arena, NTO competes with the likes of Harry & David, and Provide Commerce's Cherry Moon Farms and Shari's Berries.