Maurices outfits the young women of small-town America. The chain sells dress, work, and casual apparel for 17- to 34-year-olds at more than 875 specialty retail and outlet stores in some 45 US states, Canda, and online. It sells clothing under the maurices and Studio Y brands, as well as perfume, hats, gloves, and other accessories. The company focuses on small markets with populations of 25,000 to 100,000 people, which offer fewer shopping options than larger cities. Most of its stores are situated around major discount retailers and department stores. Founded in 1931 by Maurice Labovitz as a single shop in Duluth, Minnesota, the company is owned by apparel retailer Ascena Retail (formerly Dress Barn).
Duluth, Minnesota-based Maurices has stores in 46 states. All but 15 of the company's 877 stores are located in the US. However, the women's apparel chain is growing in Canada, more than doubling its store count there in the past year.
Maurices' stores rang up $917.6 million in sales in fiscal 2013 (ended January), an 8% increase versus the prior year, while operating income rose 4% over the same period, to $107 million. Same-store sales were flat, while online sales jumped 49%. Maurices contributed about 20% of parent company Ascena Retail Group's sales for the year.
The company is adding stores at home and in Canada. In fiscal 2013 (ended January) it opened nearly 50 new stores, including nine in Canada. On the merchandising front, while all Maurices stores offer a core assortment of apparel and accessories, individual stores may very their offering to reflect individual store demands and local preferences.
Maurices is a subsidiary of Ascena Retail Group.