Rifling through the racks is an art at TJX stores. The TJX Companies operates about a half a dozen retail chains, including the two largest off-price clothing retailers in the US: T.J. Maxx and Marshalls. T.J. Maxx sells brand-name family apparel, accessories, shoes, domestics, giftware, and jewelry at discount prices at more than 3,200 stores nationwide. Marshalls offers a full line of shoes and a broader selection of menswear through more than 940 stores. Its HomeGoods chain of 450-plus stores nationwide focuses exclusively on home furnishings. T.K. Maxx is the company's European retail arm with 370-plus stores in the UK, Ireland, Germany, and now Poland. The retailer also operates about 345 shops in Canada.
TJX Companies rings up about 77% of its sales in the US, with stores in 48 states, the District of Columbia, and Puerto Rico. The remainder is split between Canada, where the retailer has stores in all 10 provinces, and Europe. The UK is the company's largest market in Europe with almost 300 stores, followed by Germany (63 stores), Poland (21), and Ireland (17).
T.J. Maxx and Marshalls (referred to collectively in the US as Marmaxx) operate more than 1,900 US stores, accounting for two-thirds of the company's total sales. They share similar retail concepts, and sell merchandise generally priced 20% to 60% below similar items at department stores. While Marshalls offers larger men's and shoe departments than T.J. Maxx and costume jewelry, both chains target deal-seeking consumers who usually shop at full-priced chains. Some 450 HomeGoods stores, which sell home fashions in about 40 states and Puerto Rico, round out the company's US retail operation. North of the border, TJX operates about 227 Winners discount apparel and home fashions stores in Canada. About 90 HomeSense stores offer merchandise similar to that of the HomeGoods chain in the US. New-to-Canada Marshalls operates about 30 stores there. The company does business in Europe as T.K. Maxx. Its stores offer a merchandise mix similar to T.J. Maxx, Marshalls, and Winners stores. HomeSense operates about two dozen shops in the UK. The company also operates Sierra Trading Post, an off-price Internet retailer (which it acquired in 2012).
Sales and Marketing
TJX Companies has more than 16,000 vendors.
TJX Companies has reported stable revenue growth over the past few years. In fiscal 2014 its revenues grew by 6% due a 4% increase from new stores, a 3% increase from same store sales, and a 1% increase from Sierra Trading Post, offset by a 2% decrease attributable to the 53rd week included in fiscal 2013. Sales from jewelry and accessories, and home fashions performed particularly well in fiscal 2014. US same store sales increases were driven by higher prices and customer traffic offset by unfavorable weather in some regions. Geographically, in the U.S., sales were strongest in the West Coast and Florida. Same store sales in Europe were above average while Canada's same store sales were below.
The company’s net income has been on the same trend at its revenue. In fiscal 2013 company’s net income increased by $2.14 billion compared to $1.91 billion in fiscal 2012 was primarily due to higher sales and income from continuing operations.
In fiscal 2013 TJX Companies' operating cash inflow decreased by 15% due to a change in current assets and liabilities as a result of cash spent on accounts payables and accrued expenses and other liabilities.
TJX Companies' focus on value across multiple chains appears to be just the right retail formula for lean times and beyond. The retailer targets middle- to upper-income, fashion-conscious females between the ages of 25 and 54 who tend to shop at high-end department and specialty stores, but have traded down as budgets tighten. As a result, TJX performed well throughout the recession and during the lackluster recovery. The company's strategy for continued success as the economy improves is to do more of the same: grow its store base at home and abroad. In fiscal 2014 TJX added stores across all of its markets: about 75 new T.J. Maxx and Marshalls stores, and 30 HomeGoods locations are slated to open in the US; an increase of 20 stores in Canada; and about 25 new stores in Europe. While the retailer is taking a cautious approach in Europe, focusing on improving performance at existing stores, in the near term, longer term it believes the Europe presents a significant growth market. Ultimately, the company aims to operate more than 4,000 stores.
The company’s overall opportunistic buying strategy is to acquire merchandise that enables it to offer a desirable and rapidly changing mix of branded, designer, and other quality merchandise in its stores at lower prices. Its buying organization includes more than 900 associates in 13 offices in ten countries.