The US's #1 department store chain has adopted the name of its most famous brand and cash cow: Macy's. Macy's, Inc. operates about 900 stores in 45 states, the District of Columbia, Guam, and Puerto Rico under the Macy's and Bloomingdale's banners that ring up almost $28 billion in annual sales. The stores sell men's, women's, and children's apparel and accessories, cosmetics, and home furnishings, among other things. It also operates macys.com and bloomingdales.com. Macy's flagship store in Manhattan's Herald Square is the world's largest. The Macy's Thanksgiving Day Parade, started in 1924, is an annual rite. Macy's (formerly Federated Department Stores) began as a dry goods store more than 150 years ago.
Macy's rings up 100% of its sales in the US.
Main chain Macy's and Bloomingdale's, its up-scale subsidiary, are American retail institutions with the company and its predecessors operating department stores since 1830. Bloomingdale's Outlets are a focus for growth at the company. Both chains have online incarnations (macys.com, bloomingdales.com).
Sales and Marketing
Macy's spends heavily across multiple media, including print, television, direct mail, and more, to drive traffic to its stores and websites.
The world's largest department store is about to get even larger. Macy's has announced plans to spend about $400 million by the end of 2015 to expand and overhaul its flagship location. The store, which occupies a square city block, will expand by converting space currently used for stock and offices to add 100,000 sq. ft. of selling space. Beyond New York, a new Macy's store in Puerto Rico's largest shopping mall is slated to open in fall 2015. Also, Bloomingdale's entered the Hawaii market 2015 with a store in Honolulu.