LAKESHORE EQUIPMENT COMPANY

Lakeshore Equipment Company aims to make learning fun. Through nearly 60 Lakeshore Learning Stores in 28 states, the company sells educational toys and classroom tools, including art supplies, games, learning kits, textbooks, and teacher resource packets. It also offers products that address multicultural learning environments and special needs children, as well as in-store teacher workshops. In addition to its store network, Lakeshore markets learning materials via its mail-order catalogs and website. Ethelyn Kaplan founded the company in 1954. Today it is run by her son Michael (chairman) and two grandsons: Bo (president and CEO) and Josh (VP of Merchandising).

Geographic Reach

Based in California, Lakeshore Equipment Company serves teachers and parents nationwide through its retail stores in 28 states. About one-third of its stores are located in California and Texas. It operates in other states, such as Arizona, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Nebraska, Nevada, New Jersey, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, Utah, Virginia, and Washington.

Operations

Besides its nearly 60 stores, which operate under the Lakeshore Learning Stores banner name, the company also operates a handful of outlet warehouses in California and Maryland.

Strategy

Lakeshore has placed greater emphasis on technology in education in recent years. To this end, the company offers a suite of 50 educational software titles for children. The software features interactive lessons and activities on core school subjects, including math, science, and language arts. Targeted to both teachers and parents, the software can be used on interactive whiteboards in classrooms, as well as on computers at home. It works with organizations through partnership to create customized materials to meet specific educational needs.

Sales and Marketing

To support its primary sales channel of selling education products through its network of brick-and-mortar stores, Lakeshore Equipment Company markets its materials through mail-order catalogs and a website. As an added service and as a way to promote use of its products, the company offers teacher workshops in its stores.

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LAKESHORE EQUIPMENT COMPANY


2695 E Dominguez St
Carson, CA 90895-1000
Phone: 1 (310) 537-8600
Fax: 1 (310) 5375403
www.lakeshorelearning.com

STATS


  • Employer Type: Private
  • Chief Information Officer: Stephen Greiner
  • Ceo: Michael Kaplan
  • Cio Cto Vp It: Steve Rosenberg

Major Office Locations

  • Carson, CA

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