About Kohl's Department Stores, Inc.

Kohl's wants its prices to be easy on shoppers and tough on competition. The clothing retailer operates about 1,150 department stores in 49 states, with nearly half of stores in the Midwest and West. Competing with discount and mid-level department stores, it sells moderately priced name-brand and private-label apparel, shoes, accessories, and housewares through centrally located cash registers designed to speed checkout and keep staff costs down. Merchandising relationships allow Kohl's to carry top brands (NIKE, Levi's, OshKosh B'Gosh) not always available to discounters; it's able to sell them for lower prices by controlling costs. A typical store spans 88,000 sq. ft., and serves markets with 150,000 to 200,000 people.

Operations

By product, Kohl's generates about 30% of sales from women's clothing, while more than 20% of sales come from men's clothing. The rest of the retailer's sales come from home products (about 20% of sales), children's clothing (about 15%), and accessories and footwear (about 10% each). More than half of its sales are of products tied to national brands, while the rest is tied to private and exclusive brands.

Besides Kohl’s stores, the company operates a dozen FILA Outlets and three Off-Aisle clearance centers.

Geographic Reach

While Kohl's operates in 49 US states, nearly one-third of its stores are in the states of California, Texas, Illinois, Ohio, and Florida. To support its brick-and-mortar and online businesses, Wisconsin-based Kohl's maintains a network of more than a dozen distribution centers nationwide in Findlay, Ohio; Winchester, Virginia; Blue Springs, Missouri; Corsicana, Texas; Mamakating, New York; San Bernardino, California; Macon, Georgia; Patterson, California; and Ottawa, Illinois.

Facilities that serve Kohl's e-commerce business are in Monroe, Ohio; San Bernardino, California; Edgewood, Maryland; Plainfield, Indiana, and DeSoto, Texas. The company also operates design studios in New York City and Santa Monica, California.

Sales and Marketing

Kohl's has been boosting its ad spending in recent years, particularly on promotional activities as well as television and radio commercials, direct mail, and newspaper circulars. It typically spends around $1 billion on advertising each year.

The company sells its products through its stores (90% of sales), online (about 10%), and through in-store kiosks that offer customers free shipping to their homes. Kohl's purchases its merchandise from both domestic and foreign suppliers. A third-party purchasing agent supplies about 30% of the company's merchandise.

Financial Performance

Kohl's revenues have been flat over the past few years with few new store openings and sluggish comparable store sales growth. Its profits have also been in a slow decline as rising merchandise costs have caused margins to shrink, and as it's been spending more on investments in IT and marketing to support growth.

The retailer's revenue slipped 3% to $18.7 billion in 2017 (ended January) due to higher prices per unit but lower sales per square foot (down 2%). Stores in the West, Southeast, and Midwest outperformed the company average in 2017 while in lines of business, Footwear and Men's were the better-than-average performers in 2017.

Net income slumped 17% to $556 million in 2017 from 2016 due to an increase in expenses.

Cash flow from operations rose to $2.15 billion in 2017 from $1.47 billion in 2016, reflecting a 5% decrease in inventory per store from inventory reduction initiatives, increases in accounts payable due to timing of spring merchandise receipts, and extended payment terms with vendors.

Strategy

Is Kohl’s selling with the enemy? Or is it wholeheartedly embracing online sales? Those are questions asked by other retailers and retail analysts about Kohl’s deal to bring Amazon.com into its stores. In an agreement with the online retailer, Kohl’s will accept Amazon.com returns in its stores as well as open Amazon smart home boutiques in its stores. Kohl’s defends the moves as the way of the future. Kohl’s is betting that the partnership will bring more customers into its stores. Falling customer count has bedeviled the company as it has most retailers. It also joins other retailers such as Best Buy and Sears that have arrangements with Amazon.com.

Kohl’s own digital sales efforts are showing some payoff in store traffic. About a third of digital sales units were either shipped from a store or picked up in stores in the 2017 fourth quarter.

Kohl’s continues to invest in its omnichannel initiatives. Online demand improved in 2017 (ended January) and shipping and fulfillment expenses improved as a percentage of digital sales and it got shipments to customers half a day faster. It is set to open a fifth ecommerce fulfillment center in 2017 to further reduce delivery time.

As for merchandise, Kohl’s began selling Under Armour products in 2017, which it expected would boost sales.

Company Background

Kohl's own brands were key to Kohl's merchandising strategy in past years. In 2012, in a bid to emulate its "cheap chic" rival Target and also longtime competitor J. C. Penney, Kohl's began enlisting big-name designers to produce merchandise exclusively for its stores. In building its "Available Only at Kohl's" business, the discounter offered a low-cost collection named Simply Vera in stores and online as the result of the deal with designer Vera Wang. It inked a similar alliance with upscale jeans maker Rock & Republic, Food Network, LC Lauren Conrad, and FILA Sport, as well as "DesigNation" limited-edition collections from designers Narcisco Rodriguez in 2012, Derek Lam in spring 2013, and Catherine Malandrino in fall 2013.

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Kohl's Department Stores, Inc.

N56w17000 Ridgewood Dr
Menomonee Falls, WI 53051-7096
Phone: 1 (262) 703-7000

Stats

  • Employer Type: Public
  • Executive Vice President Finance: Joanne Crevoiserat
  • Exec Vp-cio: John Lesko
  • Exec Vp-gen Merchandise: Richard Leto
  • Employees: 126,000

Major Office Locations

  • Menomonee Falls, WI
  • Milwaukee, WI

Other Locations

  • Anchorage, AK
  • Birmingham, AL
  • Decatur, AL
  • Dothan, AL
  • Florence, AL
  • Hoover, AL
  • Huntsville, AL
  • Madison, AL
  • Mobile, AL
  • Montgomery, AL
  • Opelika, AL
  • Oxford, AL
  • Prattville, AL
  • Spanish Fort, AL
  • Bryant, AR
  • Conway, AR
  • Fayetteville, AR
  • Fort Smith, AR
  • Jonesboro, AR
  • Little Rock, AR
  • North Little Rock, AR
  • Rogers, AR
  • Avondale, AZ
  • Bullhead City, AZ
  • Casa Grande, AZ
  • Chandler, AZ
  • Flagstaff, AZ
  • Gilbert, AZ
  • Glendale, AZ
  • Mesa, AZ
  • Oro Valley, AZ
  • Peoria, AZ
  • Phoenix, AZ
  • Prescott Valley, AZ
  • Queen Creek, AZ
  • Scottsdale, AZ
  • Surprise, AZ
  • Tolleson, AZ
  • Tucson, AZ
  • Yuma, AZ
  • Alameda, CA
  • Alhambra, CA
  • Antelope, CA
  • Bakersfield, CA
  • Beaumont, CA
  • Brentwood, CA
  • Buena Park, CA
  • Campbell, CA
  • Capitola, CA
  • Cerritos, CA
  • Chico, CA
  • Chino, CA
  • Chula Vista, CA
  • Citrus Heights, CA
  • City Of Industry, CA
  • Clovis, CA
  • Colma, CA
  • Corona, CA
  • El Cajon, CA
  • El Centro, CA
  • Elk Grove, CA
  • Encinitas, CA
  • Eureka, CA
  • Folsom, CA
  • Fontana, CA
  • Fremont, CA
  • Fresno, CA
  • Fullerton, CA
  • Gilroy, CA
  • Glendora, CA
  • Hanford, CA
  • Huntington Beach, CA
  • Irvine, CA
  • La Habra, CA
  • La Quinta, CA
  • La Verne, CA
  • Ladera Ranch, CA
  • Laguna Niguel, CA
  • Lakewood, CA
  • Livermore, CA
  • Los Angeles, CA
  • Manteca, CA
  • Marina, CA
  • Menifee, CA
  • Merced, CA
  • Milpitas, CA
  • Mira Loma, CA
  • Modesto, CA
  • Monrovia, CA
  • Moorpark, CA
  • Moreno Valley, CA
  • Mountain View, CA
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  • Nampa, ID
  • Algonquin, IL
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  • Champaign, IL
  • Chicago, IL
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  • Elmhurst, IL
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  • Glenview, IL
  • Gurnee, IL
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  • Lake Zurich, IL
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  • Machesney Park, IL
  • Mchenry, IL
  • Moline, IL
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  • Mount Vernon, IL
  • Niles, IL
  • Norridge, IL
  • North Riverside, IL
  • Oak Lawn, IL
  • Orland Park, IL
  • Oswego, IL
  • Ottawa, IL
  • Peoria, IL
  • Peru, IL
  • Plainfield, IL
  • Quincy, IL
  • Rockford, IL
  • Romeoville, IL
  • Round Lake Beach, IL
  • Schaumburg, IL
  • South Elgin, IL
  • Springfield, IL
  • Sterling, IL
  • Tinley Park, IL
  • Vernon Hills, IL
  • West Dundee, IL
  • Wheaton, IL
  • Woodridge, IL
  • Woodstock, IL
  • Yorkville, IL
  • Anderson, IN
  • Angola, IN
  • Bloomington, IN
  • Carmel, IN
  • Columbus, IN
  • Evansville, IN
  • Fort Wayne, IN
  • Goshen, IN
  • Greenfield, IN
  • Greenwood, IN
  • Highland, IN
  • Indianapolis, IN
  • Jeffersonville, IN
  • Kokomo, IN
  • Lafayette, IN
  • Marion, IN
  • Merrillville, IN
  • Michigan City, IN
  • Mishawaka, IN
  • Muncie, IN
  • New Albany, IN
  • Noblesville, IN
  • Plainfield, IN
  • Portage, IN
  • Richmond, IN
  • South Bend, IN
  • Terre Haute, IN
  • Valparaiso, IN
  • Vincennes, IN
  • Warsaw, IN
  • Derby, KS
  • Hutchinson, KS
  • Kansas City, KS
  • Lawrence, KS
  • Lenexa, KS
  • Olathe, KS
  • Overland Park, KS
  • Salina, KS
  • Shawnee Mission, KS
  • Topeka, KS
  • Wichita, KS
  • Bowling Green, KY
  • Cold Spring, KY
  • Elizabethtown, KY
  • Florence, KY
  • Frankfort, KY
  • Georgetown, KY
  • Lexington, KY
  • Louisville, KY
  • Nicholasville, KY
  • Owensboro, KY
  • Paducah, KY
  • Richmond, KY
  • Walton, KY
  • Baton Rouge, LA
  • Covington, LA
  • Denham Springs, LA
  • Houma, LA
  • Lafayette, LA
  • Lake Charles, LA
  • Monroe, LA
  • Shreveport, LA
  • Slidell, LA
  • Burlington, MA
  • Chelmsford, MA
  • Danvers, MA
  • Dartmouth, MA
  • East Walpole, MA
  • Framingham, MA
  • Hingham, MA
  • Hyannis, MA
  • Leominster, MA
  • Mansfield, MA
  • Medford, MA
  • Milford, MA
  • Millbury, MA
  • North Andover, MA
  • Northborough, MA
  • Pembroke, MA
  • Plymouth, MA
  • Saugus, MA
  • Seekonk, MA
  • Springfield, MA
  • Stoughton, MA
  • Taunton, MA
  • West Springfield, MA
  • Woburn, MA
  • Worcester, MA
  • Annapolis, MD
  • Aspen Hill, MD
  • Baltimore, MD
  • Bel Air, MD
  • Bowie, MD
  • Easton, MD
  • Eldersburg, MD
  • Ellicott City, MD
  • Forest Hill, MD
  • Frederick, MD
  • Gaithersburg, MD
  • Germantown, MD
  • Hagerstown, MD
  • Laurel, MD
  • Lavale, MD
  • Lexington Park, MD
  • Lutherville Timonium, MD
  • Salisbury, MD
  • Severn, MD
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  • Silver Spring, MD
  • Waldorf, MD
  • Westminster, MD
  • Auburn, ME
  • Augusta, ME
  • Bangor, ME
  • Biddeford, ME
  • Westbrook, ME
  • Adrian, MI
  • Ann Arbor, MI
  • Battle Creek, MI
  • Benton Harbor, MI
  • Brighton, MI
  • Canton, MI
  • Chesterfield, MI
  • Flint, MI
  • Fort Gratiot, MI
  • Gaylord, MI
  • Grand Blanc, MI
  • Grand Rapids, MI
  • Grandville, MI
  • Holland, MI
  • Howell, MI
  • Jackson, MI
  • Kalamazoo, MI
  • Kentwood, MI
  • Lake Orion, MI
  • Lansing, MI
  • Lapeer, MI
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  • Marquette, MI
  • Midland, MI
  • Monroe, MI
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  • Rochester Hills, MI
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