About Kenneth Cole Productions, Inc.

Kenneth Cole is a trendy old sole. Known for its shoes, Kenneth Cole Productions makes stylish apparel and accessories under the Kenneth Cole New York, Kenneth Cole Reaction, Unlisted, and Gentle Souls names. Kenneth Cole licenses its name globally for hosiery, luggage, watches, and eyewear. It continues to expand, adding new lines for women and children, as well as fragrances. About 4,700 department and specialty stores carry its products. Kenneth Cole primarily sells its products through roughly 60 outlet stores and through catalogs and websites. The company is controlled by its chairman and founder, Kenneth Cole.

Operations

The company focuses on designing, sourcing, and marketing a broad range of footwear, apparel, handbags, and accessories under several brand names, including Kenneth Cole New York, Kenneth Cole Reaction, Unlisted, and Gentle Souls.

Geographic Reach

The company's goods are made outside the US by contractors in Italy and China, among other locations in Europe and Asia.

Strategy

In 2016 Kenneth Cole announced plans to shutter the majority of its stores and almost exclusively sell its products online. By the summer of 2017, all 63 Kenneth Cole outlet stores will be closed, leaving only two full-price stores; one in New York and another in Arlington, Virginia. The move is a new business model for Kenneth Cole, which has recently faced increased competition from other similarly positioned brands. The company is now focused on online spending increases without the high costs associated with maintaining and staffing a traditional brick-and-mortar operation. Its growth strategy is also focused on growing its brand through all social media channels.

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Kenneth Cole Productions, Inc.

603 W 50th St
New York, NY 10019-7051
Phone: 1 (212) 265-1500
Fax: 1 (212) 713-6670

Stats

  • Employer Type: Private
  • CEO: Marc Schneider
  • CEO: Marc Schneider
  • President Better Branded Footwear And Handbags: Roberto Zamarra
  • 2011 Employees: 1,600

Major Office Locations

  • New York, NY

Other Locations

  • Foley, AL
  • Tempe, AZ
  • Cabazon, CA
  • Camarillo, CA
  • Commerce, CA
  • Gilroy, CA
  • Ontario, CA
  • San Francisco, CA
  • Vacaville, CA
  • Clinton, CT
  • Ellenton, FL
  • Miami, FL
  • Miami Beach, FL
  • Orlando, FL
  • Sunrise, FL
  • Dawsonville, GA
  • Lawrenceville, GA
  • Waipahu, HI
  • Somerville, MA
  • Wrentham, MA
  • Hanover, MD
  • Atlantic City, NJ
  • Secaucus, NJ
  • Tinton Falls, NJ
  • Las Vegas, NV
  • Central Valley, NY
  • Philadelphia, PA
  • Pottstown, PA
  • Allen, TX
  • Grapevine, TX
  • Katy, TX
  • Mercedes, TX
  • San Marcos, TX
  • Texas City, TX
  • Leesburg, VA
  • Quil Ceda Village, WA
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