Who would be one of the leading US apparel makers? Kellwood would. The firm generates most of its sales from women's wear, including the Rebecca Taylor, David Meister, and Sag Harbor lines. It also makes and designs juniors and girls clothes and accessories. Its portfolio of about 20 brands also includes My Michelle, Baby Phat, Phat Farm, Rewind, and XOXO. (The Vince brand was spun off in 2013.) The company is a major supplier to department stores, as well as mass retailers, specialty boutiques, and catalogs. Kellwood also operates Lamb & Flag, and Rebecca Taylor brand outlet stores across the US. Kellwood has been adding contemporary brands, while shedding mainstream brands such as Koret.
Kellwood is stationed in Chesterfield, Missouri, and has additional offices in California and New York.
Kellwood is poised for growth after editing its portfolio to about 20 key brands. Its brands span a broad price spectrum and are sold in department stores from Sears (Sag Harbor) to Bergdorf Goodman (Vince, Rebecca Taylor). In late 2013 Kellywood spun off its Vince brand which went public and changed its name to Vince Holding Corp. The upscale apparel firm raised $200 million in its offering.
With its focus on restoring profitability, Kellwood appears quick to pull the plug on expensive ventures, such as its Lamb & Flag retail stores. Kellwood launched Lamb & Flag in 2011 with plans to open 20 to 30 retail stores in 2013. But less than six months after opening the first Lamb & Flag stores the company discontinued those operations, citing the expense needed to grow the fledgling brand. Instead, Kellwood is looking to brands with high growth potential across multiple retail channels (like bricks-and-mortar stores and e-commerce) and possible lifestyle extension elements (like accessories).
To this end, Kellwood in 2011 acquired Rebecca Taylor, the contemporary sportswear line named for the New Zealand designer, which is distributed in more than 40 countries worldwide. It also bought California-based yoga and fitness apparel maker Zobha.
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