If your holiday involves a road trip across the northern tier of the US, chances are you'll encounter Holiday Stationstores. Through subsidiary Holiday Stationstores, Holiday Companies operates more than 500 convenience stores (more than 100 of which are franchised) in more than 10 states, including Michigan, Washington, and Alaska. Under the Holiday Stationstores banner, the shops sell the company's own brand of Blue Planet gasoline, which is a low-sulfur fuel available in Minnesota, the Dakotas, and Wisconsin. Holiday Companies began in 1928 as a general store in a small Wisconsin town; it was run by two Erickson brothers, whose descendants still own and run the company.
Based in Bloomington, Minnesota, Holiday Companies operates 500-plus convenience stores in about a dozen US states, including Minnesota, Wisconsin, Michigan, Iowa, North Dakota, South Dakota, Nebraska, Montana, Wyoming, Idaho, Washington, and Alaska.
Sales and Marketing
If offers a variety of food items, including its own exclusive Holiday Pantry line of sandwiches and salads, while ensuring that its Holiday Stationstores stock big-name brands, such as Coca-Cola, Pepsi, Kraft, Nestle, General Mills, Kelloggs, Campbell Soup, Tropicana, and Gatorade. To keep its Holiday Pantry line fresh, the company regularly develops new products and programs for Holiday Pantry Coffee, Holiday Bakeshop, and Only at Holiday products. It also works to cross-promote its customers through strategic marketing alliances with businesses outside its industry.
Holiday Companies' own in-house creative team helps to produce all point-of-sale materials, as well as advertising for billboards, radio spots, newspaper ads, and direct mail pieces.
The company caters to fleets -- large and small -- with its no-charge Holiday Fleet card, which offers volume discounts of fuel, free car washes, and online management features, among other perks.
Holiday Companies generates $3.2 billion in annual sales.
Through its owned and operated gasoline and convenience stores, Holiday Companies sells gasoline products and grocery and general merchandise, as well as hunting, fishing, and family camping equipment and accessories. Additionally, the company's Holiday Station stores stock eggs, cheese, and meat and sell prepared foods including cheeseburgers, chicken, sandwiches, salads, muffins, cookies, and rolls.
Its stores are strategically accessible from major highways and interstates throughout the Midwest and northern states. Holiday Companies works to boost its number of franchisee stores by targeting operators who would benefit from the buying power of its 500-store business.
Holiday Companies boasts strategic relationships with petroleum and merchandise suppliers. It works with several refiners and suppliers for reliable and secure petroleum supply and enlists the help of an integrated fuel transportation service for on-time deliveries and inventory control. The company relies on distribution behemoth McLane Company for merchandise and logistics and enjoys national account recognition with direct store delivery vendors.