About GUESS?, INC.

Guess? wants you to get in its jeans and other attire and accessories. Founded to make flattering designer jeans, the company manufactures trendy, upscale apparel and accessories for men, women, and children under brands GUESS, GUESS Kids, Baby GUESS, and GUESS by MARCIANO, among others. Its trademark sexy ads, featuring the likes of Claudia Schiffer, are designed in-house. Guess? operates a noteworthy 1,640 stores worldwide. It directly operates more than 870 stores and concessions in the US, Canada, Europe, the Middle East, and Asia. Another 770 stores and concessions are run by licensees and distributors in the same markets. To get more bang from its brand, Guess? licenses its name for eyewear, footwear, jewelry, and watches.


Guess? divides its business into five reportable segments: Europe, Americas retail, Asia, Americas Wholesale, and Licensing.

The Europe segment comprises its wholesale and retail operations in Europe and the Middle East. The Americas Retail segment consists of retail and e-commerce operations in North America and its retail operations in Central and South America. The Asia segment includes the company's wholesale and retail operations in Asia. The Americas Wholesale segment focuses on both wholesale operations in North America and export sales to Central and South America. And lastly, the Licensing segment comprises Guess?'s worldwide licensing operations, which have 15 domestic and international licenses.

The Asia and Americas Wholesale segments accounted for 11% and 7%, while Licensing accounted for the remaining 5%.

Geographic Reach

The company's retail operations in the Americas account for 44% of its revenue. Guess? is also a wholesaler to major department stores, including Macy's and Dillard's, specialty shops, and upscale boutiques.

Europe accounts for around 33% of total net sales.

Guess and its licensees and distributors operate in 97 countries worldwide. It directly operates roughly 870 retail stores in the Americas, Europe and Asia. The Company's licensees and distributors operated roughly 770 additional retail stores worldwide.

Sales and Marketing

Besides its brick-and-mortar retail operations, Guess? wholesales its apparel and accessories to mass merchandisers (Macy's is its biggest customer), specialty shops, and upscale boutiques worldwide. The company also sells products online and through licensees and distributors in South America, Europe, Asia, Africa, Australia, and the Middle East.

The company's retail website is operational in the US, Canada, Mexico, Europe, South Korea and China.

The company uses direct-to-consumer, wholesale and licensing distribution channels to sell its products.

In mid-2016 Guess launched Guess Music, a music platform, as a way of tying together music and fashion. It has recruited pop stars Ariana Grande and Nicki Minaj as part of its promotional push for its new athletic line of clothing.

Financial Performance

Revenue has been falling since 2012, and fell a further $213 million, or 9%, in 2016 to $2.2 billion. A significant amount of the fall was a result of unfavorable foreign currency fluctuations, accounting for which revenue was down a more measured 0.9%. Net store closures and negative store sales hit revenue in the Americas by 1.6%. The store base in the Americas decreased by an average of 26 stores on prior year, resulting in a 4.1% fall in square footage.

Net increase also fell, down around 13% to $81.8 million, in line with the fall in revenue.

Cash from operating activities rose however, and was 17% higher than prior year at $179.4 million as a result of changes in accounts payable and accrued expenses.


Amid falling sales, Guess? has been changing its mix of stores. In 2016, the company opened 120 new stores worldwide, while closing 149. Working with partners, the company opened 49 stores in Europe and the Middle East, 49 in Asia, 13 in the U.S. and Canada, and nine in South America. At the same time, the company closed 51 stores in Europe and the Middle East, 55 in Asia, 38 in the US and Canada, and five in South America.

Guess? opened its first direct store in Japan in the first part of its 2015 fiscal year.

The company has introduced a new athletic line of clothing, fronted by pop star Ariana Grande, marking the company's entry into the "athleisure" -- sportswear worn in non-sports settings.

In fiscal 2016, the Company changed the names of its 'North American Retail' and 'North American Wholesale' segments to 'Americas Retail' and 'Americas Wholesale' to better reflect that these segments are inclusive of its operations in North America as well as Central and South America.

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1444 S Alameda St
Los Angeles, CA 90021-2433
Phone: 1 (213) 765-3100
Fax: 1 (213) 744-7838


  • Employer Type: Public
  • Stock Symbol: GES
  • Stock Exchange: NYSE
  • CEO and Director: Victor Herrero Amigo
  • Chairman and Chief Creative Officer: Paul Marciano
  • CFO: Sandeep Reddy
  • 2017 Employees: 14,300

Major Office Locations

  • Los Angeles, CA

Other Locations

  • Leeds, AL
  • Anthem, AZ
  • Scottsdale, AZ
  • Tempe, AZ
  • Tucson, AZ
  • Alpine, CA
  • Arcadia, CA
  • Bakersfield, CA
  • Barstow, CA
  • Beverly Hills, CA
  • Brea, CA
  • Cabazon, CA
  • Calexico, CA
  • Camarillo, CA
  • Canoga Park, CA
  • Carlsbad, CA
  • Cerritos, CA
  • Commerce, CA
  • Concord, CA
  • Costa Mesa, CA
  • Culver City, CA
  • Downey, CA
  • Fairfield, CA
  • Folsom, CA
  • Fresno, CA
  • Gilroy, CA
  • Glendale, CA
  • Lakewood, CA
  • Manteca, CA
  • Modesto, CA
  • Montclair, CA
  • Montebello, CA
  • National City, CA
  • North Hollywood, CA
  • Northridge, CA
  • Ontario, CA
  • Orange, CA
  • Palmdale, CA
  • Pismo Beach, CA
  • Rancho Cucamonga, CA
  • Redondo Beach, CA
  • Riverside, CA
  • Roseville, CA
  • San Bruno, CA
  • San Diego, CA
  • San Francisco, CA
  • San Jose, CA
  • San Leandro, CA
  • San Mateo, CA
  • San Ysidro, CA
  • Santa Monica, CA
  • Sherman Oaks, CA
  • Tejon Ranch, CA
  • Torrance, CA
  • Visalia, CA
  • West Covina, CA
  • Castle Rock, CO
  • Lakewood, CO
  • Littleton, CO
  • Rehoboth Beach, DE
  • Aventura, FL
  • Boca Raton, FL
  • Brandon, FL
  • Cutler Bay, FL
  • Destin, FL
  • Doral, FL
  • Ellenton, FL
  • Estero, FL
  • Fort Lauderdale, FL
  • Fort Myers, FL
  • Hialeah, FL
  • Miami, FL
  • Miami Beach, FL
  • Naples, FL
  • Orlando, FL
  • Pembroke Pines, FL
  • Saint Augustine, FL
  • Sunrise, FL
  • West Palm Beach, FL
  • Atlanta, GA
  • Commerce, GA
  • Dawsonville, GA
  • Lawrenceville, GA
  • Woodstock, GA
  • Waipahu, HI
  • Aurora, IL
  • Gurnee, IL
  • Oak Brook, IL
  • Skokie, IL
  • Edinburgh, IN
  • Michigan City, IN
  • Louisville, KY
  • Simpsonville, KY
  • Gonzales, LA
  • New Orleans, LA
  • Boston, MA
  • Cambridge, MA
  • Holyoke, MA
  • Peabody, MA
  • Wrentham, MA
  • Bethesda, MD
  • Hagerstown, MD
  • Hanover, MD
  • Queenstown, MD
  • Silver Spring, MD
  • Auburn Hills, MI
  • Birch Run, MI
  • Byron Center, MI
  • Howell, MI
  • Novi, MI
  • Sterling Heights, MI
  • Albertville, MN
  • Hazelwood, MO
  • Saint Louis, MO
  • Charlotte, NC
  • Concord, NC
  • Atlantic City, NJ
  • Cherry Hill, NJ
  • Edgewater, NJ
  • Edison, NJ
  • Elizabeth, NJ
  • Freehold, NJ
  • Jackson, NJ
  • Jersey City, NJ
  • Paramus, NJ
  • Tinton Falls, NJ
  • Santa Fe, NM
  • Henderson, NV
  • Jean, NV
  • Las Vegas, NV
  • Sparks, NV
  • Bay Shore, NY
  • Central Valley, NY
  • Deer Park, NY
  • Elmhurst, NY
  • Huntington Station, NY
  • Lake Grove, NY
  • New York, NY
  • Niagara Falls, NY
  • Riverhead, NY
  • Staten Island, NY
  • Victor, NY
  • Waterloo, NY
  • West Nyack, NY
  • Cleveland, OH
  • Monroe, OH
  • Oklahoma City, OK
  • Bethlehem, PA
  • King Of Prussia, PA
  • Philadelphia, PA
  • Pottstown, PA
  • Tannersville, PA
  • Washington, PA
  • Bluffton, SC
  • Charleston, SC
  • Gaffney, SC
  • Myrtle Beach, SC
  • Lebanon, TN
  • Nashville, TN
  • Allen, TX
  • Arlington, TX
  • Canutillo, TX
  • Cypress, TX
  • Dallas, TX
  • El Paso, TX
  • Fort Worth, TX
  • Grapevine, TX
  • Houston, TX
  • Katy, TX
  • Laredo, TX
  • Mcallen, TX
  • Mesquite, TX
  • Midland, TX
  • San Antonio, TX
  • San Marcos, TX
  • Sugar Land, TX
  • Texas City, TX
  • Leesburg, VA
  • Mc Lean, VA
  • Williamsburg, VA
  • Bellevue, WA
  • Olympia, WA
  • Tukwila, WA
  • Vancouver, WA
  • Pleasant Prairie, WI
  • Saint-Bruno, Canada
  • Taoyuan City, Taiwan
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