Genesco's sole concern is nicely capped off, to boot (so to speak). It sells casual and dress footwear, headwear, and sports apparel through more than 2,820 shoe and cap stores in the US, Canada, Puerto Rico, the UK, and Ireland. Genesco's shoe operations include Journeys, upscale Johnston & Murphy, Schuh, and Licensed Brands (Levi Strauss' Dockers footwear, Keuka). Its fast-growing Lids Sports division operates the Lids Locker Room retail chain and website, as well as the Lids Team Sports team dealer business. Founded in 1924 as a shoe retailer, Genesco has diversified by adding hats and sports apparel and selling merchandise online. It expanded overseas with the purchase of Scotland's Shuh.
Nashville-based Genesco operates throughout the US, Canada, and Puerto Rico, and the UK and Ireland. The company sources its footwear and accessories from manufacturers in about 20 countries, including Bangladesh, Brazil, China, Mexico, and Vietnam. While Genesco doesn't breakout international sales, its UK-based Schuh business rang up about $407 million in fiscal 2015 (ended January), accounting for about 14% of Genesco's net sales.
Genesco is a leading footwear and accessories retailer and wholesaler that operates through five business segments: Journeys Group (41% of sales) operates the teen-focused Journeys, Journeys Kidz, and Shi by Journeys shoe chains, catalog, and online business; Lids Sports Group (32% of sales) sells headwear and accessories under the Lids and other banners at mall-based stores, airports, and kiosks throughout North America and Puerto Rico; Schuh (14% of sales) is a leading fashion footwear chain based in Scotland with more than 100 stores in England and Ireland; the Johnston & Murphy Group (9% of sales) operates some 170 Johnston & Murphy upscale shoe stores, a catalog and online division, and wholesale distribution business; lastly, Licensed Brands is comprised primarily of Dockers Footwear licensed from Levi Strauss.
Sales and Marketing
The footwear and apparel company distributes its products through company-owned retail stores, online, and by catalog. It also supplies wholesalers. Genesco reported advertising costs of $67.0 million in fiscal 2015 (ended January), up from $56.9 million the prior year.
The company also designs, sources, markets and distributes footwear under its own Johnston & Murphy brand (Trask), the licensed Dockers brand and other brands that the Genesco licenses for men's footwear to more than 1,200 retail accounts in the US, including a number of leading department, discount, and specialty stores.
Net sales of the company have been on the rise since 2011.
In fiscal 2015 Genesco's net sales increased by 9% due to ihigher sales from Schuh group and Lids Sports Group.
Net sales from the Schuh Group increased by 11.6% reflecting primarily due to an 7% increase in average stores operated, an growth of $12.2 million in sales due to the appreciation of the British Pound and a 1% rise in comparable sales (including a 1% decrease in same store sales and a 12% increase in comparable direct sales).
Net sales from the Lids Sports Group increased 9.9%, reflecting a 6% rise in average Lids Sports Group stores operated, excluding leased departments, and a 2% increase in comparable sales (reflecting a 1% increase in same store sales and a 14% jumo in comparable direct sales).
Genesco's net income increased by 5% due to higher sales and decreased income tax expense, partially offset by increased selling and administrative expenses (up 8.5%).
In fiscal 2015 net cash provided by the operating activities increased by 36%.
Genesco's long-term strategy is to grow organically -- through the addition of new stores -- and through acquisitions. Overall, Genesco has added 300-plus stores over the past five years, about 70% of which came from acquisitions, including Schuh and Sports Avenue's 48 stores in fiscal 2011. Going forward, Genesco plans to open 17 net new Journeys stores, a dozen new Schuh and Schuh Kids stores overseas, and eight Johnston & Murphy shops in fiscal 2015 (ends January). The Lids Sports Group is the real growth story for 2015 however, with plans to open or acquire 260 net new stores, which includes 175 Locker Room by Lids leased departments in Macy's department stores.
The company plans to open 116 new retail stores and to close 34 retail stores in fiscal 2016.
In 2015 G-III Apparel Group and Genesco entered into a wholesale license agreement for Genesco to design, distribute, and market G.H. Bass men’s and women’s footwear in the US and Canada.
Mergers and Acquisitions
During fiscal 2015 the company completed acquisitions of small retail chains and one small wholesale business for $34.9 million. In fiscal 2014 and 2013 Genesco completed other acquisitions of primarily small retail chains for $13.6 million and $23.8 million, respectively. The stores and wholesale business acquired are operated within the Lids Sports Group.