Fred Meyer Stores went out for groceries and wound up in Kroger's cart. Freddy's -- as the chain is known -- is a supercenter pioneer providing food and general merchandise to cost-conscious consumers in the Pacific Northwest and Alaska. One of the largest supercenter operators in the US (along with Wal-Mart and Costco Wholesale), Fred Meyer's 130-plus multidepartment stores (averaging more than 165,000 sq. ft.) offer everything from apparel and home goods to groceries, consumer electronics, fuel, and jewelry. Its Web store delivers to the Alaska Bush. Kroger has leveraged Fred Meyer's general merchandising expertise as defense against Wal-Mart, which has overtaken Kroger as the #1 seller of groceries in the US.
More than half of the Fred Meyer stores are located in Portland and Seattle. The rest are scattered across Oregon, Washington, Idaho, and Alaska (home to 7 stores).
Fred Meyer is a breed apart in the retail industry. Unlike traditional supermarkets, warehouse stores, or supercenters, Fred Meyer's multidepatment stores combine several specialty stores -- including food, apparel, and home departments -- under one roof. The company's wholly-owned subsidiary, Fred Meyer Jewelers, is a leading fine jewelry retail chain with about 320 stores in 30 states under the Fred Meyer Jewelers and Littman Jewelers names. Amenities at Fred Meyer Stores include seating areas in the book department, drive-up pharmacy windows, gas stations, and produce sections designed to resemble a farmers market. Also, following a popular trend in retailing today, Fred Meyer is teaming up with in-store health clinic operator SmartCare Family Medical Centers, to operate clinics in its stores in Alaska, Idaho, Oregon, and Washington.