DVDs and book clubs make money for Direct Brands. Initially a 50-50 joint venture between entertainment giants Sony and Time Warner, the company (along with sister company Bookspan) is home to a number of DVD and book club brands. One of the largest direct-to-consumer distributors of media products in the US, the Pride Tree Holdings portfolio company operates 24 well-known media clubs, including Columbia House, Doubleday Book Club, Book-of-the-Month Club, BOMC2.com, and a number of special interest and lifestyle book clubs. The company serves members across the US through its various club catalogs and online.
To cut costs, in 2013 Direct Brands announced plans to close its Cumberland County (Pennsylvania) call center, laying off 59 workers.
In 2012 Pride Tree Holdings acquired Direct Brands from Arizona-based investment firm Najafi Companies, LLC.
The company was founded in 1997 as a music CD sales club.
In 2009 Direct Brands consolidated distribution and support services for its DVD and CD clubs by shutting down operations in Indiana and South Carolina. Continuity clubs such as Columbia House took a hit in recent years, as more consumers curbed their spending amid the US recession and are increasingly opting for digital downloads.
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