About Chico's Fas, Inc.

Chico's FAS wants to color coordinate its customers with its own brands of chic clothes. Once a Mexican folk art shop, Chico's owns and operates more than 1,500 specialty stores nationwide, and in Canada and Mexico (in the latter through a franchise agreement). Its stores are mostly located in enclosed malls and shopping centers under the banners Chico's, White House/Black Market (WH/BM), and Soma. The boutiques target middle-to-high-income women ages 35 and up with clothes made primarily from natural fabrics (cotton, linen, silk). Its casual wear includes tops, pants, shorts, skirts, and dresses, as well as jewelry and accessories.

Geographic Reach

While Chico's rings up almost all of its sales in the US, the fast-growing chain operates several White House/Black stores in Canada (a new market for Chico's). The chain's largest US markets are California, Florida, and Texas, which combined are home to about a quarter of its stores.

Chico's operates 1,518 stores across 48 states, Puerto Rico, the US Virgin Islands and Canada, as well as 37 franchise locations in Mexico.

Sales and Marketing

To drive traffic to its stores and websites Chico's relies on national print and broadcast campaigns, email and direct marketing, social media ( Facebook and Twitter ) and other outreach programs. It also utilizes loyalty programs to retain customers. The company spent around $160 million on advertising and promotions in fiscal 2016 (ended January), up from $153 million the prior year.

Financial Performance

A trend of fluctuating revenue continued in fiscal 2016, falling 1.5% to $2.64 billion. This reflected a decrease in comparable sales, as well as the absence of sales from sold-off Boston Proper. Store openings counteracted the fall to an extent.

Net income fell by 97% on prior year to $2.0 million, due to an increase in restructuring charges primarily relating to non-cash property and equipment impairment. Employee-related costs such as severance charges and termination benefits also contributed to lower net income.

Cash from operating activities similarly fell 30% to $197.0 million.

Strategy

Chico's growth strategy is by enhancing customer experience, which has entailed heavy investment in omnichannel capabilities. The company has enhanced its online presence and improved the branding experience, and aims to convey the impression that its three brands' websites are the largest store of each. It is working to remove conceptual barriers between the various sales channels by allowing customers to order online and collect in store.

The company has identified 175 underperforming stores for closure, including all 20 Boston Proper stores held by the sold-off direct-to-consumer business. In fiscal 2015, Chico's closed 69 stores, and plans to close a further 50 in 2016 and the remainder in fiscal 2017.

The Boston Proper business, acquired in 2011, was sold off to better allow Chico's to focus on its strategic goals.

Offsetting the store closures are the opening of four Soma stores in 2016, with a further five planned for the rest of the year.

Company Background

Chico's was founded in 1983 by ex-chairman Marvin Gralnick and wife Helene.

- Show Less + Show Full Description

Company News and Press Releases

- Show Less + Show More News and Press Releases

Chico's Fas, Inc.

11215 Metro Pkwy
Fort Myers, FL 33966-1206
Phone: 1 (239) 277-6200
Fax: 1 (239) 277-5237

Stats

  • Employer Type: Public
  • Stock Symbol: CHS
  • Stock Exchange: NYSE
  • President, CEO, and Director: Shelley G. Broader
  • EVP and CFO: Todd E. Vogensen
  • Chairman: David F. Walker
  • 2017 Employees: 21,000

Major Office Locations

  • Fort Myers, FL

Other Locations

  • Birmingham, AL
  • Foley, AL
  • Hoover, AL
  • Huntsville, AL
  • Leeds, AL
  • Montgomery, AL
  • Spanish Fort, AL
  • Tuscaloosa, AL
  • Vestavia, AL
  • Fayetteville, AR
  • Jonesboro, AR
  • Little Rock, AR
  • Rogers, AR
  • Chandler, AZ
  • Gilbert, AZ
  • Glendale, AZ
  • Mesa, AZ
  • Paradise Valley, AZ
  • Peoria, AZ
  • Phoenix, AZ
  • Prescott, AZ
  • Scottsdale, AZ
  • Sedona, AZ
  • Tempe, AZ
  • Tucson, AZ
  • Alpine, CA
  • Anaheim, CA
  • Arcadia, CA
  • Bakersfield, CA
  • Brea, CA
  • Brentwood, CA
  • Calabasas, CA
  • Camarillo, CA
  • Carlsbad, CA
  • Cerritos, CA
  • Chico, CA
  • Chino Hills, CA
  • Chula Vista, CA
  • Claremont, CA
  • Corona, CA
  • Danville, CA
  • Emeryville, CA
  • Folsom, CA
  • Fresno, CA
  • Gilroy, CA
  • Glendale, CA
  • Huntington Beach, CA
  • Irvine, CA
  • La Canada, CA
  • La Jolla, CA
  • Lafayette, CA
  • Laguna Beach, CA
  • Livermore, CA
  • Long Beach, CA
  • Los Angeles, CA
  • Los Gatos, CA
  • Manhattan Beach, CA
  • Marina Del Rey, CA
  • Mission Viejo, CA
  • Modesto, CA
  • Monterey, CA
  • Newport Beach, CA
  • Palm Desert, CA
  • Palm Springs, CA
  • Palo Alto, CA
  • Pleasanton, CA
  • Rancho Cucamonga, CA
  • Riverside, CA
  • Rllng Hls Est, CA
  • Roseville, CA
  • Sacramento, CA
  • San Diego, CA
  • San Francisco, CA
  • San Jose, CA
  • San Juan Capistrano, CA
  • San Luis Obispo, CA
  • San Mateo, CA
  • Santa Ana, CA
  • Santa Barbara, CA
  • Santa Clara, CA
  • Santa Monica, CA
  • Santa Rosa, CA
  • Seal Beach, CA
  • Sherman Oaks, CA
  • Simi Valley, CA
  • Sonoma, CA
  • Stockton, CA
  • Studio City, CA
  • Temecula, CA
  • Thousand Oaks, CA
  • Tustin, CA
  • Vacaville, CA
  • Valencia, CA
  • Walnut Creek, CA
  • Westlake Village, CA
  • Aurora, CO
  • Boulder, CO
  • Broomfield, CO
  • Castle Rock, CO
  • Colorado Springs, CO
  • Denver, CO
  • Fort Collins, CO
  • Lakewood, CO
  • Littleton, CO
  • Lone Tree, CO
  • Loveland, CO
  • Silverthorne, CO
  • Westminster, CO
  • Avon, CT
  • Canton, CT
  • Danbury, CT
  • Fairfield, CT
  • Farmington, CT
  • Glastonbury, CT
  • Milford, CT
  • South Windsor, CT
  • Southbury, CT
  • Stamford, CT
  • Uncasville, CT
  • Waterford, CT
  • West Hartford, CT
  • Washington, DC
  • Newark, DE
  • Rehoboth Beach, DE
  • Wilmington, DE
  • Altamonte Springs, FL
  • Boca Raton, FL
  • Clearwater, FL
  • Coconut Creek, FL
  • Coral Gables, FL
  • Delray Beach, FL
  • Destin, FL
  • Ellenton, FL
  • Estero, FL
  • Fernandina Beach, FL
  • Fort Lauderdale, FL
  • Gainesville, FL
  • Jacksonville, FL
  • Lady Lake, FL
  • Lakeland, FL
  • Lakewood Ranch, FL
  • Lantana, FL
  • Marco Island, FL
  • Melbourne, FL
  • Miami, FL
  • Naples, FL
  • Orlando, FL
  • Ormond Beach, FL
  • Palm Beach Gardens, FL
  • Panama City Beach, FL
  • Pembroke Pines, FL
  • Pensacola, FL
  • Ponte Vedra Beach, FL
  • Saint Augustine, FL
  • Saint Petersburg, FL
  • Sanibel, FL
  • Sarasota, FL
  • Stuart, FL
  • Sunrise, FL
  • Tallahassee, FL
  • Tampa, FL
  • Vero Beach, FL
  • Wesley Chapel, FL
  • West Palm Beach, FL
  • Winter Garden, FL
  • Winter Park, FL
  • Alpharetta, GA
  • Athens, GA
  • Atlanta, GA
  • Augusta, GA
  • Buford, GA
  • Columbus, GA
  • Commerce, GA
  • Cumming, GA
  • Dawsonville, GA
  • Macon, GA
  • Marietta, GA
  • Norcross, GA
  • Peachtree City, GA
  • Saint Simons Island, GA
  • Savannah, GA
  • Snellville, GA
  • Winder, GA
  • Woodstock, GA
  • Honolulu, HI
  • Kihei, HI
  • Coralville, IA
  • Davenport, IA
  • Sioux City, IA
  • West Des Moines, IA
  • Williamsburg, IA
  • Boise, ID
  • Meridian, ID
  • Algonquin, IL
  • Burr Ridge, IL
  • Champaign, IL
  • Chicago, IL
  • Deer Park, IL
  • Deerfield, IL
  • Fairview Heights, IL
  • Geneva, IL
  • Lincolnshire, IL
  • Naperville, IL
  • Normal, IL
  • Northbrook, IL
  • Oak Brook, IL
  • Orland Park, IL
  • Park Ridge, IL
  • Peoria, IL
  • River Forest, IL
  • Rockford, IL
  • Schaumburg, IL
  • Skokie, IL
  • South Barrington, IL
  • Springfield, IL
  • Wheaton, IL
  • Bloomington, IN
  • Carmel, IN
  • Edinburgh, IN
  • Evansville, IN
  • Fort Wayne, IN
  • Granger, IN
  • Greenwood, IN
  • Indianapolis, IN
  • Michigan City, IN
  • Noblesville, IN
  • West Lafayette, IN
  • Lawrence, KS
  • Overland Park, KS
  • Shawnee Mission, KS
  • Wichita, KS
  • Bowling Green, KY
  • Crestview Hills, KY
  • Lexington, KY
  • Louisville, KY
  • Paducah, KY
  • Baton Rouge, LA
  • Gonzales, LA
  • Lafayette, LA
  • Mandeville, LA
  • Metairie, LA
  • Monroe, LA
  • New Orleans, LA
  • Shreveport, LA
  • Acton, MA
  • Boston, MA
  • Braintree, MA
  • Burlington, MA
  • Cambridge, MA
  • Canton, MA
  • Chestnut Hill, MA
  • Dedham, MA
  • Hingham, MA
  • Holyoke, MA
  • Longmeadow, MA
  • Lynnfield, MA
  • Mansfield, MA
  • Marlborough, MA
  • Mashpee, MA
  • Natick, MA
  • North Andover, MA
  • Peabody, MA
  • Plymouth, MA
  • Wrentham, MA
  • Annapolis, MD
  • Baltimore, MD
  • Bethesda, MD
  • Chevy Chase, MD
  • Cockeysville, MD
  • Columbia, MD
  • Easton, MD
  • Frederick, MD
  • Gaithersburg, MD
  • Hagerstown, MD
  • Hunt Valley, MD
  • Pikesville, MD
  • Potomac, MD
  • Queenstown, MD
  • Rockville, MD
  • Salisbury, MD
  • Towson, MD
  • Waldorf, MD
  • South Portland, ME
  • Ann Arbor, MI
  • Birch Run, MI
  • Brighton, MI
  • Clinton Township, MI
  • Grand Rapids, MI
  • Grandville, MI
  • Grosse Pointe Park, MI
  • Holland, MI
  • Lansing, MI
  • Livonia, MI
  • Novi, MI
  • Okemos, MI
  • Petoskey, MI
  • Portage, MI
  • Rochester Hills, MI
  • Troy, MI
  • West Bloomfield, MI
  • Albertville, MN
  • Bloomington, MN
  • Duluth, MN
  • Eden Prairie, MN
  • Hopkins, MN
  • Maple Grove, MN
  • Minneapolis, MN
  • Rochester, MN
  • Saint Cloud, MN
  • Saint Paul, MN
  • Wayzata, MN
  • Woodbury, MN
  • Branson, MO
  • Chesterfield, MO
  • Columbia, MO
  • Joplin, MO
  • Kansas City, MO
  • Lake Saint Louis, MO
  • Lees Summit, MO
  • Saint Louis, MO
  • Springfield, MO
  • Gulfport, MS
  • Jackson, MS
  • Ridgeland, MS
  • Billings, MT
  • Bozeman, MT
  • Missoula, MT
  • Asheville, NC
  • Blowing Rock, NC
  • Cary, NC
  • Chapel Hill, NC
  • Charlotte, NC
  • Durham, NC
  • Gastonia, NC
  • Greensboro, NC
  • Greenville, NC
  • Hickory, NC
  • High Point, NC
  • Huntersville, NC
  • Mebane, NC
  • Morrisville, NC
  • Raleigh, NC
  • Southern Pines, NC
  • Wilmington, NC
  • Winston Salem, NC
  • Fargo, ND
  • Minot, ND
  • Lincoln, NE
  • Omaha, NE
  • Concord, NH
  • Atlantic City, NJ
  • Bridgewater, NJ
  • Cherry Hill, NJ
  • Chester, NJ
  • Clifton, NJ
  • Denville, NJ
  • Edgewater, NJ
  • Edison, NJ
  • Freehold, NJ
  • Jackson, NJ
  • Marlton, NJ
  • Maywood, NJ
  • Mount Laurel, NJ
  • North Brunswick, NJ
  • Old Bridge, NJ
  • Paramus, NJ
  • Princeton, NJ
  • Ridgewood, NJ
  • Short Hills, NJ
  • Shrewsbury, NJ
  • Sicklerville, NJ
  • Tinton Falls, NJ
  • Trenton, NJ
  • Wayne, NJ
  • Westfield, NJ
  • Westwood, NJ
  • Woodcliff Lake, NJ
  • Albuquerque, NM
  • Las Cruces, NM
  • Santa Fe, NM
  • Henderson, NV
  • Las Vegas, NV
  • Reno, NV
  • Albany, NY
  • Bayside, NY
  • Deer Park, NY
  • Fayetteville, NY
  • Fishkill, NY
  • Garden City, NY
  • Glendale, NY
  • Great Neck, NY
  • Huntington Station, NY
  • Lake George, NY
  • Lake Grove, NY
  • Manhasset, NY
  • Merrick, NY
  • New Hartford, NY
  • New York, NY
  • Niagara Falls, NY
  • Orchard Park, NY
  • Riverhead, NY
  • Rochester, NY
  • Saratoga Springs, NY
  • Scarsdale, NY
  • Southampton, NY
  • Staten Island, NY
  • Syracuse, NY
  • Vestal, NY
  • Victor, NY
  • White Plains, NY
  • Williamsville, NY
  • Woodbury, NY
  • Yonkers, NY
  • Aurora, OH
  • Beavercreek, OH
  • Canton, OH
  • Chagrin Falls, OH
  • Cincinnati, OH
  • Cleveland, OH
  • Columbus, OH
  • Hudson, OH
  • Jeffersonville, OH
  • Liberty Townshp, OH
  • Maumee, OH
  • Oakwood, OH
  • Perrysburg, OH
  • Strongsville, OH
  • Toledo, OH
  • Upper Arlington, OH
  • Westlake, OH
  • Youngstown, OH
  • Edmond, OK
  • Norman, OK
  • Oklahoma City, OK
  • Tulsa, OK
  • Bend, OR
  • Eugene, OR
  • Gresham, OR
  • Happy Valley, OR
  • Lake Oswego, OR
  • Medford, OR
  • Portland, OR
  • Salem, OR
  • Tigard, OR
  • Woodburn, OR
  • Ardmore, PA
  • Center Valley, PA
  • Collegeville, PA
  • Cranberry Township, PA
  • Erie, PA
  • Exton, PA
  • Gettysburg, PA
  • Glen Mills, PA
  • Grove City, PA
  • Harrisburg, PA
  • Hershey, PA
  • Jenkintown, PA
  • King Of Prussia, PA
  • Langhorne, PA
  • Monroeville, PA
  • Moosic, PA
  • North Wales, PA
  • Paoli, PA
  • Pittsburgh, PA
  • Pottstown, PA
  • Reading, PA
  • State College, PA
  • Warrington, PA
  • Washington, PA
  • Wexford, PA
  • Whitehall, PA
  • Willow Grove, PA
  • York, PA
  • Cranston, RI
  • Newport, RI
  • Providence, RI
  • Smithfield, RI
  • Bluffton, SC
  • Charleston, SC
  • Columbia, SC
  • Florence, SC
  • Gaffney, SC
  • Greenville, SC
  • Hilton Head Island, SC
  • Mount Pleasant, SC
  • North Charleston, SC
  • North Myrtle Beach, SC
  • Rock Hill, SC
  • Sioux Falls, SD
  • Chattanooga, TN
  • Collierville, TN
  • Concord, TN
  • Franklin, TN
  • Hendersonville, TN
  • Johnson City, TN
  • Knoxville, TN
  • Memphis, TN
  • Mount Juliet, TN
  • Murfreesboro, TN
  • Nashville, TN
  • Sevierville, TN
  • Allen, TX
  • Amarillo, TX
  • Austin, TX
  • Beaumont, TX
  • Cedar Hill, TX
  • College Station, TX
  • Corpus Christi, TX
  • Cypress, TX
  • Dallas, TX
  • El Paso, TX
  • Fort Worth, TX
  • Friendswood, TX
  • Frisco, TX
  • Garland, TX
  • Grapevine, TX
  • Houston, TX
  • Hurst, TX
  • Katy, TX
  • Kingwood, TX
  • Lewisville, TX
  • Lubbock, TX
  • Mcallen, TX
  • Mckinney, TX
  • Midland, TX
  • Pearland, TX
  • Plano, TX
  • Round Rock, TX
  • San Antonio, TX
  • San Marcos, TX
  • Southlake, TX
  • Sugar Land, TX
  • Texarkana, TX
  • Texas City, TX
  • The Woodlands, TX
  • Tyler, TX
  • Waco, TX
  • Park City, UT
  • Salt Lake City, UT
  • St George, UT
  • Alexandria, VA
  • Arlington, VA
  • Charlottesville, VA
  • Chesapeake, VA
  • Fairfax, VA
  • Fredericksburg, VA
  • Gainesville, VA
  • Hampton, VA
  • Leesburg, VA
  • Lynchburg, VA
  • Mc Lean, VA
  • Newport News, VA
  • Norfolk, VA
  • Reston, VA
  • Richmond, VA
  • Roanoke, VA
  • Virginia Beach, VA
  • Williamsburg, VA
  • Winchester, VA
  • Bellevue, WA
  • Bellingham, WA
  • Gig Harbor, WA
  • Issaquah, WA
  • Kennewick, WA
  • Kent, WA
  • Lynnwood, WA
  • Quil Ceda Village, WA
  • Redmond, WA
  • Seattle, WA
  • Spokane, WA
  • Tacoma, WA
  • Appleton, WI
  • Brookfield, WI
  • Green Bay, WI
  • Middleton, WI
  • Milwaukee, WI
  • Pleasant Prairie, WI
  • Charleston, WV
  • Huntington, WV
  • Burlington, Canada
  • Toronto, Canada
- Show Less + Show More