About Chico's Fas, Inc.

Chico's FAS wants to color coordinate its customers with its own brands of chic clothes. Once a Mexican folk art shop, Chico's owns and operates more than 1,550 specialty stores nationwide, in Canada, and now Mexico (through a franchise agreement). Its stores are mostly located in enclosed malls and shopping centers under the banners Chico's, White House/Black Market (WH/BM), Soma, and Boston Proper. The boutiques target middle-to-high-income women ages 30 and up with clothes made primarily from natural fabrics (cotton, linen, silk). Its casual wear includes tops, pants, shorts, skirts, and dresses, as well as jewelry and accessories.

Geographic Reach

While Chico's rings up almost all of its sales in the US, the fast-growing chain operates several White House/Black stores in Canada (a new market for Chico's). The chain's largest US markets are California, Florida, and Texas, which combined are home to about a quarter of its stores.

Operations

Chico's portfolio consists of four brands: Chico's (about 735 boutique and outlet stores); White House/Black Market (WH/BM) with some 500 locations; some 280 Soma stores that sell intimate apparel; and its newest online and catalog brand Boston Proper (acquired in 2011). Together, Chico's and Soma account for nearly two-thirds of the retailer's total sales.

Sales and Marketing

To drive traffic to its stores and websites Chico's relies on national print and broadcast campaigns, email and direct marketing, social media (Facebook and Twitter) and other outreach programs. It also utilizes loyalty programs to retain customers. The company spent more than $153 million on advertising and promotions in fiscal 2015 (ended January), up from $152 million the prior year.

Financial Performance

The company reported $2.7 billion in revenue for fiscal 2015. That was an increase of $89 million compared to the prior fiscal period. Chico's net income was $64 million in fiscal 2015, which was $1 million less than the company cleared in fiscal 2014.

Strategy

Following a rough patch during the deep recession and steep drop off in women's clothing sales, the retailer has worked hard to revive its Chico's brand stores by improving customer service and merchandise.

Canada is a relatively new market for the company. Beyond physical stores, the company is taking a multichannel approach to growth, investing in website functionality to improve the online shopping experience.

Company Background

Chico's was founded in 1983 by ex-chairman Marvin Gralnick and wife Helene.

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Chico's Fas, Inc.

11215 Metro Pkwy
Fort Myers, FL 33966-1206
Phone: 1 (239) 277-6200
Fax: 1 (239) 277-5237

Stats

  • Employer Type: Public
  • Stock Symbol: CHS
  • Stock Exchange: NYSE
  • President, CEO, and Director: Shelley G. Broader
  • EVP and CFO: Todd E. Vogensen
  • Chairman: David F. Walker

Major Office Locations

  • Fort Myers, FL

Other Locations

  • Birmingham, AL
  • Foley, AL
  • Hoover, AL
  • Huntsville, AL
  • Leeds, AL
  • Montgomery, AL
  • Spanish Fort, AL
  • Tuscaloosa, AL
  • Vestavia, AL
  • Fayetteville, AR
  • Hot Springs, AR
  • Jonesboro, AR
  • Little Rock, AR
  • Rogers, AR
  • Chandler, AZ
  • Gilbert, AZ
  • Glendale, AZ
  • Mesa, AZ
  • Paradise Valley, AZ
  • Peoria, AZ
  • Phoenix, AZ
  • Prescott, AZ
  • Scottsdale, AZ
  • Sedona, AZ
  • Tempe, AZ
  • Tucson, AZ
  • Alpine, CA
  • Arcadia, CA
  • Bakersfield, CA
  • Brea, CA
  • Brentwood, CA
  • Calabasas, CA
  • Camarillo, CA
  • Carlsbad, CA
  • Cerritos, CA
  • Chico, CA
  • Chino Hills, CA
  • Chula Vista, CA
  • Claremont, CA
  • Corona, CA
  • Corte Madera, CA
  • Danville, CA
  • Emeryville, CA
  • Folsom, CA
  • Fresno, CA
  • Gilroy, CA
  • Glendale, CA
  • Huntington Beach, CA
  • Irvine, CA
  • La Canada, CA
  • La Jolla, CA
  • Lafayette, CA
  • Laguna Beach, CA
  • Livermore, CA
  • Long Beach, CA
  • Los Angeles, CA
  • Los Gatos, CA
  • Manhattan Beach, CA
  • Marina Del Rey, CA
  • Mission Viejo, CA
  • Modesto, CA
  • Monterey, CA
  • Newport Beach, CA
  • Palm Desert, CA
  • Palm Springs, CA
  • Palo Alto, CA
  • Pleasanton, CA
  • Rancho Cucamonga, CA
  • Riverside, CA
  • Rllng Hls Est, CA
  • Roseville, CA
  • Sacramento, CA
  • San Diego, CA
  • San Francisco, CA
  • San Jose, CA
  • San Juan Capistrano, CA
  • San Luis Obispo, CA
  • San Mateo, CA
  • Santa Ana, CA
  • Santa Barbara, CA
  • Santa Clara, CA
  • Santa Monica, CA
  • Santa Rosa, CA
  • Seal Beach, CA
  • Sherman Oaks, CA
  • Sonoma, CA
  • Stockton, CA
  • Studio City, CA
  • Temecula, CA
  • Thousand Oaks, CA
  • Tustin, CA
  • Vacaville, CA
  • Valencia, CA
  • Walnut Creek, CA
  • Westlake Village, CA
  • Aurora, CO
  • Boulder, CO
  • Broomfield, CO
  • Castle Rock, CO
  • Colorado Springs, CO
  • Denver, CO
  • Fort Collins, CO
  • Lakewood, CO
  • Littleton, CO
  • Lone Tree, CO
  • Loveland, CO
  • Silverthorne, CO
  • Westminster, CO
  • Avon, CT
  • Canton, CT
  • Danbury, CT
  • Fairfield, CT
  • Farmington, CT
  • Glastonbury, CT
  • Milford, CT
  • South Windsor, CT
  • Southbury, CT
  • Stamford, CT
  • Uncasville, CT
  • Waterford, CT
  • West Hartford, CT
  • Washington, DC
  • Newark, DE
  • Rehoboth Beach, DE
  • Wilmington, DE
  • Altamonte Springs, FL
  • Boca Raton, FL
  • Clearwater, FL
  • Coconut Creek, FL
  • Coral Gables, FL
  • Delray Beach, FL
  • Destin, FL
  • Ellenton, FL
  • Estero, FL
  • Fernandina Beach, FL
  • Fort Lauderdale, FL
  • Gainesville, FL
  • Jacksonville, FL
  • Lady Lake, FL
  • Lakeland, FL
  • Lakewood Ranch, FL
  • Lantana, FL
  • Marco Island, FL
  • Melbourne, FL
  • Miami, FL
  • Miramar Beach, FL
  • Naples, FL
  • Orlando, FL
  • Ormond Beach, FL
  • Palm Beach Gardens, FL
  • Panama City Beach, FL
  • Pembroke Pines, FL
  • Pensacola, FL
  • Ponte Vedra Beach, FL
  • Saint Augustine, FL
  • Saint Petersburg, FL
  • Sanibel, FL
  • Sarasota, FL
  • Stuart, FL
  • Sunrise, FL
  • Tallahassee, FL
  • Tampa, FL
  • Vero Beach, FL
  • Wesley Chapel, FL
  • West Palm Beach, FL
  • Winter Garden, FL
  • Winter Park, FL
  • Alpharetta, GA
  • Athens, GA
  • Atlanta, GA
  • Augusta, GA
  • Buford, GA
  • Columbus, GA
  • Commerce, GA
  • Cumming, GA
  • Dawsonville, GA
  • Macon, GA
  • Marietta, GA
  • Norcross, GA
  • Peachtree City, GA
  • Saint Simons Island, GA
  • Savannah, GA
  • Snellville, GA
  • Winder, GA
  • Honolulu, HI
  • Kihei, HI
  • Coralville, IA
  • Davenport, IA
  • Sioux City, IA
  • West Des Moines, IA
  • Williamsburg, IA
  • Boise, ID
  • Meridian, ID
  • Algonquin, IL
  • Burr Ridge, IL
  • Champaign, IL
  • Chicago, IL
  • Deer Park, IL
  • Deerfield, IL
  • Fairview Heights, IL
  • Geneva, IL
  • Lincolnshire, IL
  • Naperville, IL
  • Normal, IL
  • Northbrook, IL
  • Oak Brook, IL
  • Orland Park, IL
  • Park Ridge, IL
  • Peoria, IL
  • River Forest, IL
  • Rockford, IL
  • Schaumburg, IL
  • Skokie, IL
  • South Barrington, IL
  • Springfield, IL
  • Wheaton, IL
  • Bloomington, IN
  • Carmel, IN
  • Edinburgh, IN
  • Evansville, IN
  • Fort Wayne, IN
  • Granger, IN
  • Greenwood, IN
  • Indianapolis, IN
  • Michigan City, IN
  • Noblesville, IN
  • West Lafayette, IN
  • Lawrence, KS
  • Overland Park, KS
  • Shawnee Mission, KS
  • Wichita, KS
  • Bowling Green, KY
  • Crestview Hills, KY
  • Lexington, KY
  • Louisville, KY
  • Paducah, KY
  • Baton Rouge, LA
  • Gonzales, LA
  • Lafayette, LA
  • Mandeville, LA
  • Metairie, LA
  • Monroe, LA
  • New Orleans, LA
  • Shreveport, LA
  • Acton, MA
  • Boston, MA
  • Braintree, MA
  • Burlington, MA
  • Cambridge, MA
  • Canton, MA
  • Chestnut Hill, MA
  • Dedham, MA
  • Hingham, MA
  • Holyoke, MA
  • Longmeadow, MA
  • Lynnfield, MA
  • Mansfield, MA
  • Marlborough, MA
  • Mashpee, MA
  • Natick, MA
  • North Andover, MA
  • Peabody, MA
  • Plymouth, MA
  • Wellesley, MA
  • Wrentham, MA
  • Annapolis, MD
  • Baltimore, MD
  • Bethesda, MD
  • Chevy Chase, MD
  • Cockeysville, MD
  • Columbia, MD
  • Easton, MD
  • Frederick, MD
  • Gaithersburg, MD
  • Hagerstown, MD
  • Hunt Valley, MD
  • Pikesville, MD
  • Potomac, MD
  • Queenstown, MD
  • Rockville, MD
  • Salisbury, MD
  • Towson, MD
  • Waldorf, MD
  • Ann Arbor, MI
  • Birch Run, MI
  • Brighton, MI
  • Clinton Township, MI
  • Grand Rapids, MI
  • Grandville, MI
  • Grosse Pointe, MI
  • Holland, MI
  • Lansing, MI
  • Livonia, MI
  • Novi, MI
  • Okemos, MI
  • Petoskey, MI
  • Portage, MI
  • Rochester Hills, MI
  • Troy, MI
  • West Bloomfield, MI
  • Albertville, MN
  • Bloomington, MN
  • Duluth, MN
  • Eden Prairie, MN
  • Hopkins, MN
  • Maple Grove, MN
  • Minneapolis, MN
  • Rochester, MN
  • Saint Cloud, MN
  • Saint Louis Park, MN
  • Saint Paul, MN
  • Wayzata, MN
  • Woodbury, MN
  • Branson, MO
  • Chesterfield, MO
  • Columbia, MO
  • Independence, MO
  • Joplin, MO
  • Kansas City, MO
  • Lake Saint Louis, MO
  • Osage Beach, MO
  • Saint Louis, MO
  • Springfield, MO
  • Gulfport, MS
  • Jackson, MS
  • Ridgeland, MS
  • Billings, MT
  • Bozeman, MT
  • Missoula, MT
  • Asheville, NC
  • Blowing Rock, NC
  • Cary, NC
  • Chapel Hill, NC
  • Charlotte, NC
  • Durham, NC
  • Gastonia, NC
  • Greensboro, NC
  • Greenville, NC
  • Hickory, NC
  • High Point, NC
  • Huntersville, NC
  • Mebane, NC
  • Morrisville, NC
  • Raleigh, NC
  • Southern Pines, NC
  • Wilmington, NC
  • Winston Salem, NC
  • Fargo, ND
  • Minot, ND
  • Lincoln, NE
  • Omaha, NE
  • Concord, NH
  • Atlantic City, NJ
  • Bridgewater, NJ
  • Cherry Hill, NJ
  • Chester, NJ
  • Clifton, NJ
  • Denville, NJ
  • Edgewater, NJ
  • Edison, NJ
  • Freehold, NJ
  • Jackson, NJ
  • Marlton, NJ
  • Maywood, NJ
  • Mount Laurel, NJ
  • North Brunswick, NJ
  • Old Bridge, NJ
  • Paramus, NJ
  • Princeton, NJ
  • Ridgewood, NJ
  • Short Hills, NJ
  • Shrewsbury, NJ
  • Sicklerville, NJ
  • Tinton Falls, NJ
  • Trenton, NJ
  • Wayne, NJ
  • Westfield, NJ
  • Westwood, NJ
  • Woodcliff Lake, NJ
  • Albuquerque, NM
  • Las Cruces, NM
  • Santa Fe, NM
  • Henderson, NV
  • Las Vegas, NV
  • Reno, NV
  • Albany, NY
  • Bayside, NY
  • Deer Park, NY
  • Fayetteville, NY
  • Fishkill, NY
  • Garden City, NY
  • Glendale, NY
  • Great Neck, NY
  • Huntington Station, NY
  • Lake George, NY
  • Lake Grove, NY
  • Manhasset, NY
  • Merrick, NY
  • Mount Kisco, NY
  • New Hartford, NY
  • New York, NY
  • Niagara Falls, NY
  • Orchard Park, NY
  • Riverhead, NY
  • Rochester, NY
  • Saratoga Springs, NY
  • Scarsdale, NY
  • Southampton, NY
  • Staten Island, NY
  • Syracuse, NY
  • Vestal, NY
  • Victor, NY
  • West Nyack, NY
  • White Plains, NY
  • Williamsville, NY
  • Woodbury, NY
  • Yonkers, NY
  • Aurora, OH
  • Beavercreek, OH
  • Canton, OH
  • Chagrin Falls, OH
  • Cincinnati, OH
  • Cleveland, OH
  • Columbus, OH
  • Hudson, OH
  • Jeffersonville, OH
  • Maumee, OH
  • Oakwood, OH
  • Perrysburg, OH
  • Strongsville, OH
  • Toledo, OH
  • Upper Arlington, OH
  • West Chester, OH
  • Westlake, OH
  • Youngstown, OH
  • Edmond, OK
  • Norman, OK
  • Oklahoma City, OK
  • Tulsa, OK
  • Bend, OR
  • Eugene, OR
  • Gresham, OR
  • Happy Valley, OR
  • Lake Oswego, OR
  • Medford, OR
  • Portland, OR
  • Salem, OR
  • Tigard, OR
  • Woodburn, OR
  • Ardmore, PA
  • Bethlehem, PA
  • Center Valley, PA
  • Collegeville, PA
  • Cranberry Township, PA
  • Erie, PA
  • Exton, PA
  • Glen Mills, PA
  • Grove City, PA
  • Harrisburg, PA
  • Hershey, PA
  • Jenkintown, PA
  • King Of Prussia, PA
  • Lancaster, PA
  • Langhorne, PA
  • Monroeville, PA
  • Moosic, PA
  • North Wales, PA
  • Paoli, PA
  • Pittsburgh, PA
  • Pottstown, PA
  • Reading, PA
  • State College, PA
  • Tannersville, PA
  • Warrington, PA
  • Washington, PA
  • Wexford, PA
  • Whitehall, PA
  • Willow Grove, PA
  • York, PA
  • Cranston, RI
  • Newport, RI
  • Providence, RI
  • Smithfield, RI
  • Bluffton, SC
  • Charleston, SC
  • Columbia, SC
  • Florence, SC
  • Gaffney, SC
  • Greenville, SC
  • Hilton Head Island, SC
  • Mount Pleasant, SC
  • North Charleston, SC
  • North Myrtle Beach, SC
  • Rock Hill, SC
  • Sioux Falls, SD
  • Chattanooga, TN
  • Collierville, TN
  • Concord, TN
  • Franklin, TN
  • Hendersonville, TN
  • Johnson City, TN
  • Knoxville, TN
  • Memphis, TN
  • Mount Juliet, TN
  • Murfreesboro, TN
  • Nashville, TN
  • Sevierville, TN
  • Allen, TX
  • Amarillo, TX
  • Arlington, TX
  • Austin, TX
  • Beaumont, TX
  • Cedar Hill, TX
  • College Station, TX
  • Corpus Christi, TX
  • Cypress, TX
  • Dallas, TX
  • El Paso, TX
  • Fort Worth, TX
  • Friendswood, TX
  • Frisco, TX
  • Garland, TX
  • Grapevine, TX
  • Houston, TX
  • Hurst, TX
  • Katy, TX
  • Kingwood, TX
  • Lewisville, TX
  • Lubbock, TX
  • Mcallen, TX
  • Mckinney, TX
  • Midland, TX
  • Pearland, TX
  • Plano, TX
  • Round Rock, TX
  • San Antonio, TX
  • San Marcos, TX
  • Southlake, TX
  • Sugar Land, TX
  • Texarkana, TX
  • Texas City, TX
  • The Woodlands, TX
  • Tyler, TX
  • Waco, TX
  • Murray, UT
  • Park City, UT
  • Salt Lake City, UT
  • St George, UT
  • Alexandria, VA
  • Arlington, VA
  • Charlottesville, VA
  • Chesapeake, VA
  • Fairfax, VA
  • Fredericksburg, VA
  • Gainesville, VA
  • Hampton, VA
  • Leesburg, VA
  • Lynchburg, VA
  • Mc Lean, VA
  • Newport News, VA
  • Norfolk, VA
  • Reston, VA
  • Richmond, VA
  • Roanoke, VA
  • Virginia Beach, VA
  • Williamsburg, VA
  • Winchester, VA
  • Bellevue, WA
  • Bellingham, WA
  • Gig Harbor, WA
  • Issaquah, WA
  • Kennewick, WA
  • Kent, WA
  • Lynnwood, WA
  • Quil Ceda Village, WA
  • Redmond, WA
  • Seattle, WA
  • Spokane, WA
  • Tacoma, WA
  • Appleton, WI
  • Brookfield, WI
  • Green Bay, WI
  • Middleton, WI
  • Milwaukee, WI
  • Pleasant Prairie, WI
  • Charleston, WV
  • Huntington, WV
  • Burlington, Canada
  • Toronto, Canada
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