Before its customers pick up the phone to arrange a game of pinochle with their peeps, Blair Corporation hopes they'll turn their attention to its latest mailing. Through its catalogs, letter pitches, and website, Blair sells men's and women's clothing to middle-aged and senior low- to middle-income customers. While clothing makes up most of its revenue, the company also sells home decor, bedspreads, bath accessories, drapes, kitchenware, rugs, and vacuums. Most of Blair's merchandise is made to specifications by independent suppliers. Established in 1910, it operates a retail store and a factory outlet in Pennsylvania. Apparel marketer Orchard Brands owns Blair.
Based in Pennsylvania, Blair Corporation sells its apparel, home decor, and other items nationwide.
Sales and Marketing
Blair leverages catalogs, direct mail advertising, and a website to pique the interest of both existing and new customers to buy its products.
The multi-channel marketer offers a broader selection of merchandise with smaller quantities of each stock keeping unit to streamline its order fulfillment and distribution functions. With use of an automated material-handling system, Blair ships 48% of its orders the day they were received, 33% on day two, and the remaining 19% on day three.
To support its operations, Blair boasts several calls centers and a distribution center in Pennsylvania. It has offices overseas in China, Hong Kong, India, Singapore, and Taiwan that are responsible for sourcing about a third of the company's merchandise. Its stores are located in Pennsylvania in Warren and Grove City.
Blair's parent Orchard Brands emerged from bankruptcy in 2011 after reorganizing its business to eliminate some $420 million of its debt; Blair was unscathed. Orchard Brands had filed for bankruptcy in Delaware in January after its owner Golden Gate Capital failed to find a buyer for the company. Prior to the filing, Blair's parent had about $725 million in secured and unsecured debt and a total interest expense of about $52 million.
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