Ladies who lunch love to shop at Bergdorf Goodman, a Fifth Avenue emporium of luxury goods. Bergdorf sells high-end women's apparel, handbags, precious and designer jewelry, makeup, perfume, shoes, and tableware, as well as men's accessories, by designer labels such as Chloe, Giorgio Armani, and Marc Jacobs. Owned by upscale department store operator Neiman Marcus, Bergdorf Goodman operates two opulent stores across from each other on 58th Street in Manhattan. The smaller store, which opened in 1991, is devoted exclusively to men. The elite retailer also sells via a catalog and a website. Bergdorf Goodman has been doing business at its prime location since 1901.
While limited, Bergdorf Goodman's retail footprint covers some of the most expensive and exclusive real estate on the planet: 58th Street and Fifth Avenue.
Sales and Marketing
The luxury retailer takes an omni-channel approach to marketing, including traditional print media, and in-store and online events. Bergdorf Goodman's social media platforms include blogs, Twitter feeds, and Facebook pages. It also publishes Bergdorf Goodman Magazine and specific designer mailers.
In 2015 the company announced that it would add two more floors of womenswear by 2018, making the entire eighth and ninth floors of its corner retail location on Fifth Avenue and 58th Street a space for womenswear.
Bergdorf Goodman's parent company, Neiman Marcus, was taken private in October 2013 by Ares Management and Canada Pension Plan Investment Board in a deal valued at $6 billion.