About THE DRESS BARN INC

Ascena Retail Group (formerly Dress Barn, Inc.) has left the farm for greener retail pastures. The apparel and accessories retailer operates about 5,000 specialty stores throughout the US, Puerto Rico, and Canada. Its 900-plus dressbarn stores court women ages 35 to 55. Maurices, with some 770 locations, targets 17-to-34-year-old females in towns with populations between 25,000 and 100,000. Its largest chain, Justice, courts "tweens" at about 1,000 stores and online. Its Charming Shoppes subsidiary operates the plus-size Lane Bryant and Catherines Plus Sizes apparel chains. Ascena Retail Group added Ann Taylor, Lou & Grey, and LOFT stores in 2015 with the $2 billion-plus purchase of upscale retailer ANN.

Operations

Prior to the purchase of ANN, the company reported five brand-oriented segments: Justice, Lane Bryant, maurices, dressbarn, and Catherines. Justice is the company's largest retail chain, accounting for more than a quarter of sales. Lane Bryant, dressbarn, and maurices each contribute around about 20% of sales, while Catherines rings up just more than 5%. Each of its retail banners has an online incarnation; e-commerce sales jumped 15% in fiscal 2015 (ended July).

Geographic Reach

New Jersey-based Ascena Retail Group's 5,000 specialty stores are located across the US states, as well as in Puerto Rico and Canada. The Justice and maurices chains operate 44 stores and 31 stores in Canada, respectively. While more are planned, they contribute an insignificant amount of sales at present.

Sales and Marketing

Ascena Retail employs a variety of advertising and marketing strategies across its five retail brands. The company engages in customer research, promotional events, window and in-store marketing materials, as well as direct mail, online, and magazine advertising. In fiscal 2015 (ended July), the company spent $177 million on advertising and marketing, compared with $160 million the previous year and $170 million in fiscal 2013.

Financial Performance

Following a jump in sales after the acquisition of Charming Shoppes in 2012, revenue has been flat over the last three years. In fiscal 2015 (ended July), sales rose less than 1% to $4.8 billion. Same-store sales fell 3% year-over-year, which was offset by a 15% rise in e-commerce revenue and a 23% jump in non-same-store sales. The maurices brand showed the most growth in 205 with Justice the only brand that shrunk that year.

Net income, which had also been flat, plummeted 277% in fiscal 2015 to a loss of $237 million. The drop is primarily the result of an impairment of goodwill charge related to Lane Bryant. Cash flow from operations was not impacted by the drop in net income and rose 15% that year.

Strategy

Ascena Retail Group mines different retail niches, including younger women (ages 17 to 34), tween (ages seven to 14) girls, plus-size women (sizes 12 to 32), and "mature" women through its various retail brands. Acquisitions are key to the holding company's successful growth strategy. Concurrently, the company is working to right-size its store network, closing underperforming Dress Barn locations, and adding Maurice's shops and Justice stores, including locations in Canada. While the company's international presence is relatively light, it's exploring other international opportunities for its brands. Licensing presents an opportunity for overseas growth.

Another focus for the company is its omnichannel strategy, which includes traditional stores, in-store ordering capabilities, and e-commerce operations. It made nearly $520 million from online sales in 2015, up 15%.

Mergers and Acquisitions

Acquisitive Ascena Retail purchased Charming Shoppes for about $900 million in June 2012. With more than 1,800 stores (and related e-commerce sites) under the Lane Bryant, Catherines Plus Sizes, and Fashion Bug banners, Charming Shoppes offered Ascena entry to the burgeoning plus-size market. It plans to focus on the Lane Bryant and Catherines brands, while shutting down Fashion Bug and divesting the Figi's gift business. In 2013 the group sold Figi's to Mason Companies and used the proceeds to reduce debt.

In 2015 the company doubled down on its plan to focus on older customers when it paid $2.2 billion for upscale retailer ANN, parent of career-wear maker Ann Taylor and its more casual LOFT banner. 

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THE DRESS BARN INC

933 Macarthur Blvd
Mahwah, NJ 07430-2045
Phone: 1 (800) 373-7722
Fax: 1 (845) 369-4829

Stats

  • Employer Type: Public
  • Facilities: Elise Jaffe
  • Vice President: Veronica Valladeres
  • Sec: Gene Wexler

Major Office Locations

  • Mahwah, NJ
  • Columbus, OH

Other Locations

  • Alabaster, AL
  • Boaz, AL
  • Foley, AL
  • Huntsville, AL
  • Leeds, AL
  • Montgomery, AL
  • Opelika, AL
  • Oxford, AL
  • Spanish Fort, AL
  • Conway, AR
  • Fort Smith, AR
  • Hot Springs, AR
  • Jonesboro, AR
  • Little Rock, AR
  • Rogers, AR
  • Springdale, AR
  • Anthem, AZ
  • Glendale, AZ
  • Goodyear, AZ
  • Mesa, AZ
  • Peoria, AZ
  • Phoenix, AZ
  • Queen Creek, AZ
  • Tempe, AZ
  • Tucson, AZ
  • Alameda, CA
  • Alpine, CA
  • Anderson, CA
  • Antioch, CA
  • Atwater, CA
  • Bakersfield, CA
  • Barstow, CA
  • Brea, CA
  • Cabazon, CA
  • Calexico, CA
  • Camarillo, CA
  • Campbell, CA
  • Carmichael, CA
  • Cerritos, CA
  • Clovis, CA
  • Corona, CA
  • Dublin, CA
  • El Cerrito, CA
  • Elk Grove, CA
  • Folsom, CA
  • Fontana, CA
  • Fountain Valley, CA
  • Gilroy, CA
  • La Habra, CA
  • Lake Elsinore, CA
  • Mira Loma, CA
  • Modesto, CA
  • Moreno Valley, CA
  • Oakland, CA
  • Ontario, CA
  • Palmdale, CA
  • Pismo Beach, CA
  • Redwood City, CA
  • Roseville, CA
  • Sacramento, CA
  • San Bruno, CA
  • San Diego, CA
  • San Dimas, CA
  • Santa Clarita, CA
  • Stockton, CA
  • Temecula, CA
  • Thousand Oaks, CA
  • Tracy, CA
  • Tulare, CA
  • Turlock, CA
  • Vacaville, CA
  • Visalia, CA
  • Aurora, CO
  • Castle Rock, CO
  • Colorado Springs, CO
  • Grand Junction, CO
  • Greeley, CO
  • Greenwood Village, CO
  • Lakewood, CO
  • Littleton, CO
  • Loveland, CO
  • Northglenn, CO
  • Pueblo, CO
  • Silverthorne, CO
  • Westminster, CO
  • Branford, CT
  • Bristol, CT
  • Danbury, CT
  • Dayville, CT
  • Enfield, CT
  • Hamden, CT
  • Manchester, CT
  • Middletown, CT
  • Norwalk, CT
  • Norwich, CT
  • Orange, CT
  • Plainville, CT
  • Rocky Hill, CT
  • Shelton, CT
  • Southbury, CT
  • Stamford, CT
  • Trumbull, CT
  • Wallingford, CT
  • Waterford, CT
  • West Hartford, CT
  • Westbrook, CT
  • Willimantic, CT
  • Washington, DC
  • Bear, DE
  • Rehoboth Beach, DE
  • Wilmington, DE
  • Brandon, FL
  • Cape Coral, FL
  • Clearwater, FL
  • Davie, FL
  • Destin, FL
  • Ellenton, FL
  • Estero, FL
  • Hollywood, FL
  • Homestead, FL
  • Jacksonville, FL
  • Kissimmee, FL
  • Largo, FL
  • North Port, FL
  • Orlando, FL
  • Pembroke Pines, FL
  • Pensacola, FL
  • Pinellas Park, FL
  • Port Saint Lucie, FL
  • Saint Augustine, FL
  • Sanford, FL
  • Sarasota, FL
  • Sebring, FL
  • Tampa, FL
  • West Palm Beach, FL
  • Winter Garden, FL
  • Austell, GA
  • Byron, GA
  • Calhoun, GA
  • Cartersville, GA
  • Commerce, GA
  • Conyers, GA
  • Cumming, GA
  • Dalton, GA
  • Dawsonville, GA
  • Lake Park, GA
  • Lawrenceville, GA
  • Locust Grove, GA
  • Macon, GA
  • Mcdonough, GA
  • Savannah, GA
  • Snellville, GA
  • Woodstock, GA
  • Ames, IA
  • Ankeny, IA
  • Cedar Rapids, IA
  • Coralville, IA
  • Davenport, IA
  • Dubuque, IA
  • Sioux City, IA
  • Story City, IA
  • Waterloo, IA
  • West Des Moines, IA
  • Williamsburg, IA
  • Ammon, ID
  • Boise, ID
  • Post Falls, ID
  • Aurora, IL
  • Belleville, IL
  • Bloomingdale, IL
  • Champaign, IL
  • Chicago, IL
  • Crystal Lake, IL
  • Downers Grove, IL
  • Effingham, IL
  • Elmhurst, IL
  • Fairview Heights, IL
  • Geneva, IL
  • Gurnee, IL
  • Hodgkins, IL
  • Hoffman Estates, IL
  • Homewood, IL
  • Huntley, IL
  • Mchenry, IL
  • Melrose Park, IL
  • Mount Prospect, IL
  • Niles, IL
  • Normal, IL
  • Oak Lawn, IL
  • Orland Park, IL
  • Oswego, IL
  • Palatine, IL
  • Peoria, IL
  • Plainfield, IL
  • Quincy, IL
  • Rockford, IL
  • Springfield, IL
  • Tuscola, IL
  • Vernon Hills, IL
  • Avon, IN
  • Bloomington, IN
  • Edinburgh, IN
  • Evansville, IN
  • Fort Wayne, IN
  • Fremont, IN
  • Granger, IN
  • Indianapolis, IN
  • Kokomo, IN
  • Lafayette, IN
  • Michigan City, IN
  • Muncie, IN
  • Noblesville, IN
  • Plainfield, IN
  • Schererville, IN
  • South Bend, IN
  • Valparaiso, IN
  • Derby, KS
  • Kansas City, KS
  • Leawood, KS
  • Newton, KS
  • Olathe, KS
  • Shawnee, KS
  • Wichita, KS
  • Crestview Hills, KY
  • Elizabethtown, KY
  • Florence, KY
  • Frankfort, KY
  • Lexington, KY
  • Louisville, KY
  • Pikeville, KY
  • Richmond, KY
  • Baton Rouge, LA
  • Bossier City, LA
  • Covington, LA
  • Denham Springs, LA
  • Gonzales, LA
  • Gretna, LA
  • Harahan, LA
  • Houma, LA
  • Lafayette, LA
  • Lake Charles, LA
  • Metairie, LA
  • New Orleans, LA
  • Shreveport, LA
  • Avon, MA
  • Beverly, MA
  • Dedham, MA
  • Everett, MA
  • Franklin, MA
  • Hudson, MA
  • Lee, MA
  • Leominster, MA
  • Methuen, MA
  • Natick, MA
  • North Attleboro, MA
  • North Dartmouth, MA
  • Northborough, MA
  • Quincy, MA
  • Randolph, MA
  • Raynham, MA
  • Shrewsbury, MA
  • South Dennis, MA
  • Springfield, MA
  • Stoneham, MA
  • Sturbridge, MA
  • Tewksbury, MA
  • Waltham, MA
  • Wareham, MA
  • West Springfield, MA
  • Westfield, MA
  • Westwood, MA
  • Wrentham, MA
  • Baltimore, MD
  • Bel Air, MD
  • Bowie, MD
  • California, MD
  • Clinton, MD
  • Frederick, MD
  • Gaithersburg, MD
  • Gambrills, MD
  • Germantown, MD
  • Greenbelt, MD
  • Hagerstown, MD
  • Hanover, MD
  • Hyattsville, MD
  • Landover, MD
  • Laurel, MD
  • Lutherville Timonium, MD
  • Ocean City, MD
  • Queenstown, MD
  • Salisbury, MD
  • Severna Park, MD
  • Silver Spring, MD
  • Waldorf, MD
  • Westminster, MD
  • Augusta, ME
  • Bangor, ME
  • Biddeford, ME
  • South Portland, ME
  • Allen Park, MI
  • Ann Arbor, MI
  • Auburn Hills, MI
  • Birch Run, MI
  • Canton, MI
  • Chesterfield, MI
  • Clawson, MI
  • Dearborn Heights, MI
  • Farmington, MI
  • Flint, MI
  • Gaylord, MI
  • Grand Rapids, MI
  • Grosse Pointe, MI
  • Holland, MI
  • Howell, MI
  • Lansing, MI
  • Livonia, MI
  • Monroe, MI
  • Novi, MI
  • Portage, MI
  • Rochester Hills, MI
  • Saginaw, MI
  • Shelby Township, MI
  • Smiths Creek, MI
  • Southfield, MI
  • Traverse City, MI
  • Troy, MI
  • Warren, MI
  • West Branch, MI
  • Wyoming, MI
  • Albertville, MN
  • Duluth, MN
  • Mankato, MN
  • Medford, MN
  • Minneapolis, MN
  • North Branch, MN
  • Rochester, MN
  • Saint Cloud, MN
  • Saint Paul, MN
  • Branson, MO
  • Cape Girardeau, MO
  • Chesterfield, MO
  • Florissant, MO
  • Hazelwood, MO
  • Independence, MO
  • Jefferson City, MO
  • Joplin, MO
  • Kansas City, MO
  • Lebanon, MO
  • O Fallon, MO
  • Osage Beach, MO
  • Saint Charles, MO
  • Saint Joseph, MO
  • Saint Louis, MO
  • Springfield, MO
  • Warrenton, MO
  • Wentzville, MO
  • Batesville, MS
  • Diberville, MS
  • Flowood, MS
  • Southaven, MS
  • Tupelo, MS
  • Vicksburg, MS
  • Billings, MT
  • Burlington, NC
  • Charlotte, NC
  • Concord, NC
  • Durham, NC
  • Fayetteville, NC
  • Garner, NC
  • Gastonia, NC
  • Greensboro, NC
  • Greenville, NC
  • Hickory, NC
  • Holly Springs, NC
  • Huntersville, NC
  • Matthews, NC
  • Monroe, NC
  • Nags Head, NC
  • Raleigh, NC
  • Smithfield, NC
  • Wilmington, NC
  • Winston Salem, NC
  • Bismarck, ND
  • Grand Forks, ND
  • Minot, ND
  • West Fargo, ND
  • Grand Island, NE
  • Gretna, NE
  • Lincoln, NE
  • Omaha, NE
  • Papillion, NE
  • Manchester, NH
  • Nashua, NH
  • Newington, NH
  • Somersworth, NH
  • Tilton, NH
  • Atlantic City, NJ
  • Bridgewater, NJ
  • Cherry Hill, NJ
  • Clifton, NJ
  • Deptford, NJ
  • Dover, NJ
  • Edgewater, NJ
  • Edison, NJ
  • Elizabeth, NJ
  • Flemington, NJ
  • Florham Park, NJ
  • Hackensack, NJ
  • Hamilton, NJ
  • Howell, NJ
  • Jackson, NJ
  • Kearny, NJ
  • Linden, NJ
  • Matawan, NJ
  • Millville, NJ
  • Mount Laurel, NJ
  • North Brunswick, NJ
  • Paramus, NJ
  • Parsippany, NJ
  • Ramsey, NJ
  • Short Hills, NJ
  • Somerset, NJ
  • South Plainfield, NJ
  • Succasunna, NJ
  • Toms River, NJ
  • Union, NJ
  • Wayne, NJ
  • West Orange, NJ
  • Westwood, NJ
  • Albuquerque, NM
  • Elko, NV
  • Las Vegas, NV
  • Laughlin, NV
  • Reno, NV
  • Albany, NY
  • Amherst, NY
  • Bellport, NY
  • Blasdell, NY
  • Bronx, NY
  • Brooklyn, NY
  • Carle Place, NY
  • Carmel, NY
  • Cheektowaga, NY
  • Clay, NY
  • Deer Park, NY
  • East Northport, NY
  • Elmira, NY
  • Flushing, NY
  • Freeport, NY
  • Fresh Meadows, NY
  • Glendale, NY
  • Hauppauge, NY
  • Huntington Station, NY
  • Levittown, NY
  • Massapequa Park, NY
  • Middletown, NY
  • Mohegan Lake, NY
  • Nanuet, NY
  • New Hartford, NY
  • New Hyde Park, NY
  • New York, NY
  • Newburgh, NY
  • Niagara Falls, NY
  • Oceanside, NY
  • Patchogue, NY
  • Pelham, NY
  • Port Jeff Sta, NY
  • Poughkeepsie, NY
  • Rego Park, NY
  • Riverhead, NY
  • Rochester, NY
  • Scarsdale, NY
  • Staten Island, NY
  • Suffern, NY
  • Syracuse, NY
  • Thornwood, NY
  • Valley Stream, NY
  • Vestal, NY
  • Waterloo, NY
  • Watertown, NY
  • Webster, NY
  • West Babylon, NY
  • West Hempstead, NY
  • White Plains, NY
  • Whitestone, NY
  • Williamsville, NY
  • Akron, OH
  • Avon, OH
  • Burbank, OH
  • Cincinnati, OH
  • Cleveland, OH
  • Dayton, OH
  • Delaware, OH
  • Grove City, OH
  • Hilliard, OH
  • Jeffersonville, OH
  • Lima, OH
  • Medina, OH
  • Monroe, OH
  • North Canton, OH
  • Reynoldsburg, OH
  • Rocky River, OH
  • Rossford, OH
  • West Chester, OH
  • Lawton, OK
  • Norman, OK
  • Oklahoma City, OK
  • Stillwater, OK
  • Tulsa, OK
  • Bend, OR
  • Corvallis, OR
  • Gresham, OR
  • Lincoln City, OR
  • Portland, OR
  • Seaside, OR
  • Troutdale, OR
  • Woodburn, OR
  • Altoona, PA
  • Bala Cynwyd, PA
  • Bethlehem, PA
  • Cranberry Township, PA
  • Erie, PA
  • Exton, PA
  • Gettysburg, PA
  • Glen Mills, PA
  • Grove City, PA
  • Harrisburg, PA
  • Hershey, PA
  • Homestead, PA
  • Johnstown, PA
  • Lancaster, PA
  • Lansdale, PA
  • Mechanicsburg, PA
  • Monroeville, PA
  • Muncy, PA
  • Norristown, PA
  • Philadelphia, PA
  • Pittsburgh, PA
  • Quakertown, PA
  • Reading, PA
  • Scranton, PA
  • Somerset, PA
  • Springfield, PA
  • State College, PA
  • Tannersville, PA
  • Warminster, PA
  • Washington, PA
  • Wayne, PA
  • Wilkes Barre, PA
  • Willow Grove, PA
  • York, PA
  • Lincoln, RI
  • Warwick, RI
  • Westerly, RI
  • Columbia, SC
  • Florence, SC
  • Gaffney, SC
  • Greenville, SC
  • Lexington, SC
  • Myrtle Beach, SC
  • North Charleston, SC
  • Summerville, SC
  • Rapid City, SD
  • Sioux Falls, SD
  • Chattanooga, TN
  • Clarksville, TN
  • Cordova, TN
  • Crossville, TN
  • Johnson City, TN
  • Kingsport, TN
  • Knoxville, TN
  • Lebanon, TN
  • Murfreesboro, TN
  • Pigeon Forge, TN
  • Sevierville, TN
  • Smyrna, TN
  • Spring Hill, TN
  • Allen, TX
  • Amarillo, TX
  • Arlington, TX
  • Austin, TX
  • Beaumont, TX
  • Brownsville, TX
  • Burleson, TX
  • Canutillo, TX
  • Carrollton, TX
  • Cedar Hill, TX
  • Conroe, TX
  • Corpus Christi, TX
  • Cypress, TX
  • Denton, TX
  • El Paso, TX
  • Flower Mound, TX
  • Fort Worth, TX
  • Georgetown, TX
  • Grapevine, TX
  • Hillsboro, TX
  • Houston, TX
  • Humble, TX
  • Hurst, TX
  • Irving, TX
  • Katy, TX
  • Lewisville, TX
  • Mcallen, TX
  • Mercedes, TX
  • Mesquite, TX
  • New Braunfels, TX
  • Pasadena, TX
  • Pearland, TX
  • Richardson, TX
  • Rockwall, TX
  • Rosenberg, TX
  • Round Rock, TX
  • San Antonio, TX
  • San Marcos, TX
  • Selma, TX
  • Shenandoah, TX
  • Sherman, TX
  • Southlake, TX
  • Sunset Valley, TX
  • Terrell, TX
  • Texarkana, TX
  • Texas City, TX
  • Tyler, TX
  • Waco, TX
  • Draper, UT
  • Layton, UT
  • Logan, UT
  • Orem, UT
  • Park City, UT
  • Riverdale, UT
  • Salt Lake City, UT
  • St George, UT
  • West Jordan, UT
  • Alexandria, VA
  • Bristol, VA
  • Chesapeake, VA
  • Colonial Heights, VA
  • Fairfax, VA
  • Falls Church, VA
  • Fredericksburg, VA
  • Glen Allen, VA
  • Hampton, VA
  • Manassas, VA
  • Mechanicsville, VA
  • Midlothian, VA
  • Richmond, VA
  • Springfield, VA
  • Stafford, VA
  • Sterling, VA
  • Tabb, VA
  • Virginia Beach, VA
  • Waynesboro, VA
  • Williamsburg, VA
  • Woodbridge, VA
  • Brattleboro, VT
  • Burlington, VT
  • Auburn, WA
  • Bellevue, WA
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  • Centralia, WA
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  • Pasco, WA
  • Quil Ceda Village, WA
  • Seattle, WA
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  • Appleton, WI
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  • Johnson Creek, WI
  • Lake Geneva, WI
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  • Mount Pleasant, WI
  • Oshkosh, WI
  • Pleasant Prairie, WI
  • Rothschild, WI
  • Sheboygan Falls, WI
  • West Bend, WI
  • Barboursville, WV
  • Bridgeport, WV
  • Charleston, WV
  • Morgantown, WV
  • Sutton, WV
  • Triadelphia, WV
  • Vienna, WV
  • Cheyenne, WY
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