Adir International, LLC

  • Overview

Adir International (dba Curacao) operates about a dozen Curacao department stores in downtown Los Angeles and Orange County, California, that cater to Hispanics. Stores sell consumer electronics, as well as appliances, furniture, books, music, and other items, which it will ship to Mexico or Central America. Curacao sells most of its merchandise on credit to some 500,000 customers who carry the Curacao credit card. The company also operates an online store and  travel agency and offers Internet and long-distance calling services. It was founded in 1981 by a pair of Israeli brothers, including CEO Ron Azarkman, who also own the franchise for Pollo Campero, the Guatemalan fried chicken restaurant chain.

Geographic Reach

From its headquarters in Los Angeles, Curacao operates retail stores in the cities of Los Angeles, South Gate, Panorama City, Huntington Park, San Bernardino, Lynwood, Chino, Santa Ana, and Anaheim. It also operates stores in Tucson and Phoenix, Arizona.

Operations

Besides its retail operations, Curacao (formerly La Curacao) has several businesses that provide its client communities with supporting services. As part of its business, the company offers customers Internet access and local and long distance services (CuraTel), online content and online services (Pasito), money transfer services to Mexico and Central America (Curacao Financial), chicken restaurants (Pollo Campero), and travel services (Curacao Travel).

The department store operates an online shopping site in English and Spanish.

Strategy

Curacao's business has grown along with the Hispanic communities in Southern California and Arizona. The company estimates that there are about 7 million Latinos living in the South California region alone that collectively have a buying power of $66 billion. To attract those dollars, Curacao has opened new stores and warehouses and expanded its service offerings in recent years. In late 2012 Curacao added a store in Tucson, Arizona. The company has additional plans to extend its reach into new Southern California cities and is eying the Nevada market.

Taking a page from its big-box store competition's playbook, Curacao is establishing private-label brands, which return higher profits and help build customer loyalty. The company has developed two TV lines named Pixel and Mega that compete with national chains on quality and price. Another private label is Best Home, for small appliances and furniture. Currently, private label brands account for about 15% of the retailer's sales.

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Adir International, LLC


1605 W. Olympic Blvd.
Los Angeles, CA 90015-3808
Phone: (213) 386-4412
Fax: (213) 386-2601
www.lacuracao.com

STATS


  • Employer Type: Private
  • President and CEO: Ron Azarkman
  • VP Marketing: Jerry Azarkman
  • Chief Operating Officer: Alice Gastelum

Major Office Locations

  • Los Angeles, CA

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SALARY FINDER

SALARY FINDER

Health Service Administrator

  • $0
  • 25
  • 50
  • 75
  • 100
  • 100+
Yearly Salary Range (US$ Thousands)