Adir International (dba Curacao) operates about a dozen Curacao
department stores in downtown Los Angeles and Orange County,
California, that cater to Hispanics. Stores sell consumer
electronics, as well as appliances, furniture, books, music, and
other items, which it will ship to Mexico or Central America.
Curacao sells most of its merchandise on credit to some 500,000
customers who carry the Curacao credit card. The company also
operates an online store and travel agency and offers
Internet and long-distance calling services. It was founded in 1981
by a pair of Israeli brothers, including CEO Ron Azarkman, who also
own the franchise for Pollo Campero, the Guatemalan fried
chicken restaurant chain.
From its headquarters in Los Angeles, Curacao operates retail
stores in the cities of Los Angeles, South Gate, Panorama City,
Huntington Park, San Bernardino, Lynwood, Chino, Santa Ana, and
Anaheim. It also operates stores in Tucson and Phoenix,
Besides its retail operations, Curacao (formerly La Curacao) has
several businesses that provide its client communities with
supporting services. As part of its business, the company offers
customers Internet access and local and long distance services
(CuraTel), online content and online services (Pasito), money
transfer services to Mexico and Central America (Curacao
Financial), chicken restaurants (Pollo Campero), and travel
services (Curacao Travel).
The department store operates an online shopping site in English
Curacao's business has grown along with the Hispanic communities
in Southern California and Arizona. The company estimates
that there are about 7 million Latinos living in the
South California region alone that collectively have a buying power
of $66 billion. To attract those dollars, Curacao has opened new
stores and warehouses and expanded its service offerings in
recent years. In late 2012 Curacao added a store in Tucson,
Arizona. The company has additional plans to extend its reach into
new Southern California cities and is eying the Nevada market.
Taking a page from its big-box store competition's playbook,
Curacao is establishing private-label brands, which return higher
profits and help build customer loyalty. The company has developed
two TV lines named Pixel and Mega that compete with national chains
on quality and price. Another private label is Best Home, for small
appliances and furniture. Currently, private label brands account
for about 15% of the retailer's sales.