This cable TV company hopes you'll want an Encore from its movie Starz. Starz, LLC operates a portfolio of 16 cable movie channels under the brands Encore and Starz offering about 1,000 movie titles every month. Its Encore channels reach about 33 million US homes, while its Starz channels (including Starz Comedy, Starz Edge, and Starz Kids & Family) reach more than 18 million subscribers. Starz also offers high definition and video on demand (VOD) channels. John Sie launched the Encore movie channel in 1991, followed by the Starz channel in 1994. The company is a subsidiary of John Malone's Liberty Media holding company.
Historically playing second fiddle to popular premium movie services HBO and Showtime, Starz has been gaining additional exposure with the addition of original scripted series programming to its lineup. The channel has added to the line-up such series as Camelot, Torchwood: Miracle Day, and Spartacus: Blood and Sand (all produced through sister production company Starz Media). In addition, the company expands its viewer base by adding new channels and enhancing its existing ones. Along these lines, it launched Encore Espanol, Encore Action HD, and Encore Drama HD in mid-2011.