Valassis International, Inc

  • Overview
Valassis Communications offers door-to-door marketing without taking a toll on its shoes. A giant in the marketing services industry, Valassis is a leading producer of newspaper inserts, selling space for advertising and coupons in its four-color booklets. Each week the company's consumer brand RedPlum delivers coupons and deals to more than 100 million households through the mailbox, in the newspaper, on the doorstep, or on the Internet. In order to provide its services, Valassis works in collaboration with more than 15,000 advertisers worldwide.

Geographic Reach

Valassis has about 25 operations facilities in the US and eight internationally. Outside the US, Valassis' products and services reach about 7 million Canadian households. In 2012 the US accounted for about 98% of the company's revenue.


Valassis  operates through four segments. Its shared mail segment, which contributed about 63% of total revenue in fiscal 2012, offers a shared mail distribution network.

The company's neighborhood targeted products are targeted to specific newspaper zones or neighborhoods based on geographic and demographic characteristics.

Its free-standing inserts and four-color booklets contain promotions, primarily coupons, from multiple advertisers. 

The company's international, digital media & services segment includes, NCH Marketing Services, Valassis Canada, Promotion Watch, and its in-store business.

Financial Performance

Valassis has seen its revenue decline slightly in recent fiscal years. Its revenue decreased about 3.3% in fiscal 2012 compared to fiscal 2011. The company reported about $2.16 billion for fiscal 2012 after claiming about $2.23 billion in fiscal 2011 and around $2.33 billion for fiscal 2010.


The company has been expanding its marketing capabilities through marketing partnerships. In 2012 Valassis partnered with drugstore chain Rite Aid Corporation to develop and execute in-store marketing and media programs.

Mergers and Acquisitions

In 2012 the company expanded its digital marketing capabilities with the acquisition of for about $18 million.

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Valassis International, Inc

19975 Victor Pkwy
Livonia, MI 48152-7001
Phone: 1 (734) 591-3000
Fax: 1 (734) 5914460


  • Employer Type: Unknown
  • Exec V Pres: Robert Recchia
  • Vice President And General Manager: Kim Riedell
  • Coo: Ernie Schmittou

Major Office Locations

  • Livonia, MI