Ogilvy Public Relations (Ogilvy PR) helps each client put its best foot forward. An arm of advertising agency Ogilvy & Mather (itself part of advertising giant WPP Group), the firm offers a range of services, including consumer marketing, corporate branding, public affairs lobbying, and creative media. Its subsidiary Feinstein Kean Healthcare provides strategic communications and consulting services to the biotechnology, life science, and health care technology industries. Ogilvy Government Relations helps corporations and institutions communicate with federal legislators and regulatory bodies.
Ogilvy Public Relations (Ogilvy PR) has a presence in more than 85 markets worldwide including locations in large commercial centers like Beijing, Chicago, Hong Kong, London, New York, San Francisco, Singapore, and Sydney.
Sales and Marketing
The agency's clients include companies from consumer marketing, health care, government agencies, and technology sectors. Its technology PR unit focuses on branding for high-tech firms, notably those in business-to-business software and e-commerce.
In 2012 Ogilvy PR expanded its portfolio with the launch of ACE (Analyst Community Engagement), a global service designed to give technology companies an informed, strategic and measurable approach to industry analyst relations.
The agency also formed a social marketing practice, which helps clients with public relations needs related to social issues, and a recession practice, providing guidance on marketing during the economic downturn. In addition, the company has an internal communications unit called Ogilvy PR Inside, which focuses on assisting clients with change management and communications.
Mergers and Acquisitions
In 2011 the agency strengthened its healthcare communications capabilities with the acquisition of a Hong Kong-based company, Mind Resource Healthcare Consulting Limited. The deal helped Ogilvy make further inroads into Hong Kong's $12 billion (and growing) healthcare industry that includes pharmaceuticals, healthcare services, and medical devices.