It might not be omnipotent, but Omnicom Group creates advertising that is omnipresent. The company ranks as the world's #1 corporate media services conglomerate, with advertising, marketing, and public relations operations. It serves global advertising clients through its agency networks BBDO Worldwide, DDB Worldwide, and TBWA Worldwide, while such firms as GSD&M's Idea City, Merkley + Partners, and Zimmerman Advertising provide services for regional and national clients. Its Diversified Agency Services division, including Fleishman-Hillard, Integer, and Rapp, provides public relations and other marketing services.
Omnicom has US offices in New York, Connecticut, and Florida, while it has international offices in London, Shanghai, and Singapore. The group's network of agencies serves some 5,000 clients in more than 100 countries. In fiscal 2016 more than 60% of the company's revenue came from the Americas, while EMEA (Europe, Middle East, and Africa) contributed more than 25%, and the remaining 11% came from the Asia Pacific region.
Sales and Marketing
As a leading global advertising, marketing, and corporate communications company, Omnicom has a large and diverse client base. Its largest client accounted for 3% of fiscal 2016 revenue. Its top 100 clients accounted for a little more than 50% of fiscal 2016 revenue.
The company reported $15.4 billion in revenue for fiscal 2016. That was an increase compared to the previous fiscal year's revenue of $15.1 billion. Omnicom's net income also increased slightly in fiscal 2016 compared to the prior fiscal period. Omnicom claimed a net income of $1.15 billion in fiscal 2016, up from $1 billion in fiscal 2015.
Omnicom's fortunes have been buoyed in part by its agency networks and their consistently strong creative work (traditional media advertising accounts for almost half of its revenue), but the bulk of its growth has traditionally come from such areas as customer relationship management (CRM) and specialty communications.
Omnicom sees continued growth being tied to its ability to provide an ever-expanding menu of services to its largest clients, especially in the digital and social media arenas. The company has also been focused on expanding its media planning and buying operations.
Mergers and Acquisitions
In 2016 Omnicom acquired Pennsylvania-based BioPharm Communications. BioPharm specializes in marketing programs for physicians, pharmaceutical clients, and biotechnology clients.