There's nothing lean about this company's PR skills. Golin (formerly known as GolinHarris) is a public relations firm, providing a variety of communications, strategy, and marketing services to clients. The company operates from approximately 40 offices worldwide and has served such notable clients as Nintendo, Sprint, Toyota Motor Sales USA, and the William Wrigley Jr. Company. Golin was founded in 1956 by public relations guru Al Golin. The following year, Golin's cold call to then small-fry McDonald's won him an account with the hamburger chain. Golin continues to represent the Golden Arches today. The firm is a subsidiary of advertising conglomerate The Interpublic Group.
The company has expanded internationally in recent years, boosting its presence in China, Europe, the Middle East, and South America.
Golin has opened several specialty practices, focusing on employee communications (Insidedge) and corporate social responsibility (Change). Its Public Affairs unit combines digital technology with traditional public policy tactics such as lobbying and grassroots marketing.
The company partners with other Interpublic firms in order to expand, taking advantage of its parent company's vast network of agencies to strengthen its resources.
In mid-2014, GolinHarris changed its name to Golin. The name change came three years after the company launched its g4 model operating model relying on more specialists.
▲ Show Less▼ Show Full Description