If image truly is everything, then Edelman may be one of the most indispensable companies around. Daniel J. Edelman, which does business simply as Edelman, is the largest independent agency in the industry, conducting work for heavy hitters such as Wal-Mart and Microsoft. With more than 65 offices worldwide, the company provides its services through about 35 practice areas (including financial communications and investor relations, corporate affairs, marketing, litigation, and public affairs). Edelman has fiercely guarded its independent status, despite the business world's ever-increasing trend toward consolidation. The company was founded in 1952 by chairman and owner Daniel Edelman.
The firm has 67 offices worldwide.
Although Edelman has been primarily a PR firm, the company also dabbles in advertising through its Blue unit. In addition, Edelman owns four other specialty agencies: First&42nd (management consulting), MATTER (sports and entertainment marketing), Bioscience Communications (medical education and publishing), and StrategyOne (research).
Sales and Marketing
Edelman's independence is not without a price. The company competes with the PR segments of the large advertising and marketing conglomerates such as WPP and Omnicom and must do so without the opportunities to raise capital that publicly held companies enjoy.
Edelman's growth strategy involves expanding through strategic acquisitions, especially in what it considers emerging economic markets. In 2014 Edelman expanded its creative resources in the European region by establishing a creative centre of excellence.
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