Public relations firm Cohn & Wolfe, an operating unit of ad giant
Young & Rubicam
, serves clients from more than 50 offices spread out around the globe. Its services include crisis management, investor relations, media relations, and public affairs. It also helps clients take the plunge into digital and social media like
. Cohn & Wolfe's specialty divisions provide expertise in the health care, consumer, corporate, energy, entertainment, sports marketing, and technology sectors. Clients have included such notable brands as
The Medicines Company
. The firm was founded by Bob Cohn and Norm Wolfe in Atlanta in 1970.
Cohn & Wolfe's Professional and Financial Services division assists clients with capital markets, investor relations, and corporate reputation issues.
The firm has found success by seeking out new clients in a wide-variety of industries worldwide. It plans to continue to bolster its presence across Asia, Africa, Europe, the Middle East, and South America. Latin America has become a very important region for the firm's clients and Brazil has become a critical market for Cohn & Wolfe.
The company has used partnerships to expand its business and innovate. During 2014 the firm launched the Cohn & Wolfe Mobile Engagement unit ME-24. ME-24 is a joint venture with Joule, a global leader in mobile and multiscreen marketing.
Mergers and Acquisitions
In 2016 Cohn & Wolfe acquired a majority stake in Grupo Máquina, one of Brazil's largest public relations agencies. Máquina Cohn & Wolfe now has about 240 employees working out of offices in São Paulo, Rio de Janeiro, and Brasília.