Cohn & Wolfe at a Glance

Uppers

  • Recognized as a leader in the public relations and marketing realm, providing some of the world’s biggest brands, including Coca Cola, Ford and Speedo, with marketing strategies and tactics
  • A subsidiary of
  • WPP
  • , the world’s largest communications company

Downers

  • Economic turmoil has slashed marketing budgets, leaving Cohn & Wolfe at the mercy of its clients

The Bottom Line

  • Cohn & Wolfe
  • is dedicated to creating, energizing and building brands. With more than 1,000 employees in 55 offices across North America, Asia, Africa and Europe, Cohn & Wolfe uses customer-focused strategies to "nurture the new and unleash the unexpected."

About Cohn & Wolfe

Public relations firm Cohn & Wolfe, an operating unit of ad giant WPP Group's Young & Rubicam, serves clients from more than 50 offices spread out around the globe. Its services include crisis management, investor relations, media relations, and public affairs. It also helps clients take the plunge into digital and social media like Facebook and Twitter. Cohn & Wolfe's specialty divisions provide expertise in the health care, consumer, corporate, energy, entertainment, sports marketing, and technology sectors. Clients have included such notable brands as Taco Bell, LG Electronics, and The Medicines Company. The firm was founded by Bob Cohn and Norm Wolfe in Atlanta in 1970.

Geographic Reach

The firm has found success by seeking out new clients in a wide-variety of industries worldwide. It plans to continue to bolster its presence across Asia, Africa, Europe, the Middle East, and South America. Latin America has become a very important region for the firm's clients and Brazil has become a critical market for Cohn & Wolfe.

Operations

Cohn & Wolfe's Professional and Financial Services division assists clients with capital markets, investor relations, and corporate reputation issues.

Strategy

The company has used partnerships to expand its business and innovate. During 2014 the firm launched the Cohn & Wolfe Mobile Engagement unit ME-24. ME-24 is a joint venture with Joule, a global leader in mobile and multiscreen marketing.

Mergers and Acquisitions

In 2016 Cohn & Wolfe acquired a majority stake in Grupo Máquina, one of Brazil’s largest public relations agencies. Máquina Cohn & Wolfe now has about 240 employees working out of offices in São Paulo, Rio de Janeiro, and Brasília.

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Cohn & Wolfe

200 5th Ave
New York, NY 10010-3302
Phone: 1 (212) 561-5473
Fax: 1 (212) 329-9900

Stats

  • Employer Type: Business Segment
  • CEO: Donna Imperato
  • CFO: Tom Petrosini
  • CIO: Robert Walsh

Major Office Locations

  • New York, NY

Other Locations

  • Austin, TX
  • Dallas, TX

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