This agency knows it takes more than a good name to make a great brand. Campbell-Ewald is one of the Midwest's leading advertising agencies, offering creative development and campaign management services for broadcast, print, and interactive media. In addition to traditional advertising, the firm provides services for direct response marketing, event marketing, and business-to-business selling. Major clients have included Carrier, Michelin, and the United States Postal Service. Its publishing unit offers custom publishing services for creating branded content. The agency is part of global marketing services conglomerate Interpublic Group and has offices in Detroit, New York, Los Angeles, and San Francisco.
Campbell-Ewald has traditionally focused on serving the automotive industry, especially the brands of General Motors (a relationship that had lasted about 90 years). It was responsible for some of GM's most memorable campaigns, including the "Heartbeat of America" and "Like a Rock" commercials. As with other Interpublic units, Campbell-Ewald felt the pinch when GM filed for bankruptcy in 2009. In April 2010, GM moved Chevrolet ad works to rival agency Publicis, ending its long-time relationship with Campbell-Ewald.
Earlier, Campbell-Ewald won new assignments from Cintron Beverage Group (energy drinks) and Alltel. It has also signed an $800 million contract to provide advertising for the US Navy over the course of the next five years. In 2010, the agency extended its presence into the South with the opening of an office in San Antonio.
In early 2010, longtime chairman and CEO Tony Hopp retired and was replaced by former vice chairman and Chief Creative and Strategic Officer Bill Ludwig. Hopp served as the agency's top executive for 13 years and is credited with guiding the company through the digital and social media era.
Henry Ewald and Frank Campbell started the agency in 1911. It was sold to Interpublic in 1972 and merged with Lowe Lintas Partners in 1988 to form Lintas Campbell-Ewald. The firm changed its name back to Campbell-Ewald in 1995.