Watkins has a nose for things that are natural, soothing, and appealing to the senses. Through its apothecary, natural home care, and gourmet divisions the company manufactures more than 350 natural products, including body lotions and bath salts, organic dish soaps and bathroom cleaners, organic black pepper, and vanilla extracts. Watkins distributes its products in the US, Canada, the UK, and the Philippines. The natural products developer and marketer sells its items through retailers the likes of Target, Wal-Mart, and Whole Foods, as well as through its website. Owned by chairman Irwin L. Jacobs since 1978, Watkins' roots go way back to the 1860s.
Watkins maintains a headquarters, manufacturing, and distribution facilities in Minnesota. It distributes its products in the US, Canada, the UK, and the Philippines.
The company continues to focus on its core products. Watkins still sells its first product -- Original Liniment -- which soothes muscle aches. To build on its expertise in making spices, soaps, and perfumes, Watkins in recent years has expanded its products portfolio. To provide its customers with a healthier alternative to iodized salt, the company sells a coarse sea salt grinder. It also serves the natural home cleaning products market with its J.R. Watkins Natural Home Care line, named after the founder of the company.
Watkins is owned by chairman Irwin L. Jacobs.
The company's early success came from manufacturing spices and natural medicinal products, such as salves, soaps, and perfumes.
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