Wahl Clipper has built a business providing products that groom globally. The company makes and markets electric hair clippers, massagers, beard trimmers, and other accessories. While it sells to the professional market, Wahl also peddles its products through retailers, such as Wal-Mart, Target, and Bed Bath & Beyond, among others. It also operates four operating divisions: Professional, Home Products, Animal, and International. Founded in 1919 by Leo Wahl, the family-run manufacturer is headed by Wahl's grandson, Greg, is its president and CEO.
Wahl currently employs some 2,200 people worldwide in Argentina, Australia, Brazil, Canada, China, England, Germany, Holland, Hungary, Japan, Russia, South Africa, Spain, and the US. Wahl products are available in 165 countries around the world.
Sales and Marketing
Wahl has boosted promotion of its home haircutting kits. It's also pushing newer products, such as its Wahl Lithium Ion Grooming Kit that is said to be the first grooming tool to be powered by rechargeable lithium ion.
Wahl has concentrated on increasing its presence overseas. In recent years the company has opened subsidiaries in Brazil, Russia, and South Africa.
In late 2011 Wahl established a subsidiary in Mumbai to market its products in the highly populated country. India presents hurdles for Wahl as it plans to spend time upfront educating stylists -- seeking early adopters to its products -- before it launches into selling and even manufacturing in the country.
Mergers and Acquisitions
Besides strategically adding subsidiaries to secure its foothold globally, Wahl has grown internationally in recent years through acquisitions. Its purchase of UK-based Kim Laube & Company added pet clippers to its products portfolio and its Swenson Canada buy brought grooming appliances.