Energizer Holdings keeps going, and going ... and leading the battery market in the process. Known for its pink bunny marketing icon, the company's popular Energizer and Eveready battery products -- which include alkaline, carbon zinc, lithium, miniature, and specialty batteries -- are sold in more than 165 countries. Its Energizer lithium batteries provide additional power for portable electronics. Other products include flashlights, razors, shaving cream, moist wipes, and feminine care products sold under the popular brands Schick, Edge, Skintimate, Wet Ones, Playtex, Diaper Genie, Carefree, and Stayfree.
Headquartered in St. Louis, Missouri, Energizer operates through 50 locations in North America, Asia, Europe, the Middle East, Africa, and South America. It gets about half of its sales from the US.
Energizer divides its operations across two primary segments: Personal Care (wet shave, skin care, feminine care, and infant care products) and Household Products (battery and portable lighting products).
Personal Care includes wet shave products sold under the Schick, Wilkinson Sword, Edge, Skintimate and Personna brands as well as private label razors and skin care products sold under the Banana Boat, Hawaiian Tropic, Wet Ones, Stayfree, Carefree, and Playtex brands. Infant care products are sold under the Playtex and Diaper Genie brands.
Energizer's Household Products division manufactures and markets an extensive product portfolio in household batteries, specialty batteries, and portable lighting. Energizer is the successor to over 100 years of expertise in the battery and portable lighting products industries. Global brands include Energizer and Eveready.
Revenues dipped 2% from $4.57 billion in 2012 to $4.47 billion in 2013. Profits remained flat, hovering around the $410 million mark for both 2012 and 2013.
The company attributes the revenue dip in 2013 to unfavorable currency translations and a 1% dip in organic sales from its Personal Care segment. Organic sales for Household Products also fell by 3% in 2013 due to continued battery category declines and the negative impact of certain US customer losses from the fourth quarter.
Both internal development and acquisitions have fueled Energizer's growth. In 2012 the company announced a restructuring program that reduced 10% of its overall workforce. It is also streamlining its marketing and administrative operations in both its divisions. It is reducing overhead spending, including changes to benefit programs and other targeted spending reductions. Energizer anticipates gross savings from this program of about $225 million, including approximately $103 million realized in 2013 as the program will be fully realized in fiscal 2015.
Energizer added to its feminine care products portfolio by picking up the Stayfree, Carefree and o.b. brands from Johnson & Johnson in October 2013 for $185 million.