Nice-Pak Products wipes up the competition. The company makes and markets premoistened wipes, including baby wipes, antibacterial towelettes, cloths for cleaning lenses and removing makeup, and wipes for surface cleaning and industrial uses. The company's brand names include Grime Boss, Hygea, Nice'n Clean, PDI, Sani-Cloth, Tar-Off, and Wet Nap. The company also offers custom-packaged towelettes for mass marketers and retailers. Arthur Julius founded the family-owned firm in 1957. His son, Robert Julius, is Nice-Pak's chairman.
Nice-Pak was one of the pioneers of the wet wipes industry. The company has been in business for more than five decades and during that time has topped its rivals to become a premier producer of wet wipes. These days it rolls out more than 100 billion wipes every year. Nice-Pak continues to be a leader in its industry by investing in product development and manufacturing advances.
Mass marketer and retail customers that use custom-packaged towelettes include Dunkin' Donuts, KFC, and Auntie Anne's.
Nice-Pak operates manufacturing and distributing facilities in the US, Germany, and the UK.
The company hopes to see increased revenues from its store-branded products amid the global economic downturn. Nice-Pak believes that as consumers are driven to cut their budgets, they will be more willing to buy private-label goods. The firm anticipates that its baby wipes will post solid sales figures because the baby care category is considered to be recession-proof.
In recent years Nice-Pak has installed new equipment and expanded the capacities of its plants in Mooresville, Indiana, and Jonesboro, Arkansas. As a result of these improvements, Nice-Pak announced in early 2011 that it will transition production from its plant in Green Bay, Wisconsin, to the Indiana facility. The transition, slated for completion by mid-year, will streamline Nice-Pak's manufacturing network and is expected to improve its cost structure.
▲ Show Less▼ Show Full Description