Neways helps its consumers find new ways to live clean, healthy lives. The company designs and makes products that are free of more than 3,000 harmful ingredients for wellness (nutritional supplements, weight management), beauty (cosmetics, hair treatments), and household care (automotive, laundry supplies). The consumer products company distributes its products to about 30 countries worldwide. Neways boasts corporate offices in Australia, Israel, Japan, and the US, among other countries. The company was established in 1987 by Tom and Dee Mower, veterans of the chemical industry.
Neways has operations in almost 30 countries spanning Australia, Europe, Hong Kong, Israel, Japan, Korea, Malaysia, New Zealand, Singapore, and Taiwan.
Sales and Marketing
Neways maintains a network of more than 500,000 independent distributors worldwide. Nearly half of the company's revenue is paid to distributors as commissions.
In early 2012 Neways completed an out-of-court restructuring in order to reduce its debt. Private equity firm Z Capital Partners and funds affiliated with S.A.C. Capital Advisors acquired majority stakes in the company, along with Golden Gate Capital, which maintained a stake.
Over the years, Neways has shifted its focus to developing its international business. In 2010 Neways began operating in France and Switzerland, and the firm entered the Korean market in 2011. Future plans involve penetrating the market in Thailand.
Private equity firm Z Capital Partners and funds affiliated with S.A.C. Capital Advisors own majority stakes in the company, along with Golden Gate Capital.
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