Neways helps its consumers find new ways to live clean, healthy lives. The company designs and makes products that are free of more than 3,000 harmful ingredients, selling them through a global group of independent distributors. Its portfolio of products span items for wellness (nutritional supplements, weight management), beauty (cosmetics, hair treatments), and household care (automotive, laundry supplies). Neways distributes its products to about 30 countries worldwide. The consumer products company boasts corporate offices in Australia, Israel, Japan, and the US, among other countries. The company was established in 1987 by Tom and Dee Mower, veterans of the chemical industry.
Utah-based Neways has operations in nearly 30 countries spanning Australia, Europe, Hong Kong, Israel, Japan, Korea, Malaysia, New Zealand, Singapore, Thailand, and Taiwan.
Sales and Marketing
Neways maintains a network of more than 500,000 independent distributors worldwide. Nearly half of the company's revenue is paid to distributors as commissions. It serves a variety of markets, such as personal care, household care, and nutrition.
Neways has worked on developing its international business. In 2013, it began operating in Thailand -- representing its 30th global market -- through a showroom it established in Bangkok. Neways began operating in France and Switzerland in 2010; the firm entered the Korean market in 2011.
In 2012 Neways completed an out-of-court restructuring to reduce its debt. Private equity firm Z Capital Partners and funds affiliated with S.A.C. Capital Advisors acquired majority stakes in the company, along with Golden Gate Capital, which maintained a stake.
Private equity firm Z Capital Partners and funds affiliated with S.A.C. Capital Advisors own majority stakes in the company, along with Golden Gate Capital.